No longer a working member of the royal family, Prince Harry has a new job: executive at a Silicon Valley startup.
The Duke of Sussex will become chief impact officer of BetterUp Inc., the fast-growing coaching and mental health firm, the company plans to announce Tuesday.
The role is the latest foray into business for the duke who, with his wife, Meghan Markle, relinquished roles as full-time working members of the British monarchy and have tapped into their celebrity with a string of lucrative deals in recent months.
“I intend to help create impact in people’s lives,” Prince Harry said in an emailed response to questions about why he’s taking the job. “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.”
In the BetterUp position, Prince Harry is expected to have input into initiatives including product strategy decisions and charitable contributions, and advocate publicly on topics related to mental health.