Kanye West announces he is redesigning McDonald’s food packaging with visual of ‘reimagined’ burger wrapper… as he returns to Instagram after hate-speech ban
- Kanye West returned to Instagram on Monday by announcing his new redesign of McDonald’s food packaging
- It marked the first time he had posted on the platform following his suspension for hate speech
- West announced he had teamed up with Muji industrial designer Naoto Fukasawa to ‘reimagine’ the fast food chain’s packaging
- The rapper was suspended for 24 hours on Instagram after he attacked his ex-wife Kim Kardashian and her boyfriend Pete Davidson on the platform
Kanye West has announced he is redesigning food packaging for McDonald’s.
The rapper, 44, returned to Instagram on Monday after being suspended from the platform for 24 hours back in March with a photo of the crisp and clean new design.
‘Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,’ he captioned the photo.
I’m loving it! Kanye West has announced he is redesigning food packaging for McDonalds.
‘Next week it’s the fries,’ he wrote on his Instagram Stories, referencing his 2005 track Gold Digger where he rapped, ‘This week he moppin’ floors, next week it’s the fries.’
McDonald’s has yet to comment on the collaboration on their Twitter or Instagram accounts.
From its transparent wrapper to its boxy shape, the design definitely has the Kanye touch. Much like his Yeezy clothing line and infamous interior design style, the packaging was minimal and understated.
It is also a far cry from the traditional design, which sees food contained within brightly-colored packages emblazoned with the McDonald’s logo.
‘Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,’ he captioned the photo
Coming soon: West posted to his Instagram Stories, ‘Next week it’s the fries’
The choice to collaborate with McDonald’s may come slightly out of left field, but the rapper previously express his fondness for the fast food chain in the poem McDonalds Man.
Kanye and his then-wife Kim Kardashian were also featured in a McDonald’s Instagram post detailing their favorite meals back in 2020.
Kanye loved to order a milkshake, side of fries, Chicken McNuggets, and Tangy BBQ sauce while Kim went for Chicken McNuggets, shake, French Fries, hamburger, and apple pie.
Guilty pleasure! Kanye and his then-wife Kim Kardashian were also featured in a McDonald’s Instagram post detailing their favorite meals back in 2020
Yum! Kim went for Chicken McNuggets, shake, French Fries, hamburger, and apple pie
Iconic look: It is also a far cry from the traditional design, which sees food contained within brightly-colored packages emblazoned with the McDonald’s logo
The announcement also served as the first time Kanye had posted to Instagram following his temporary suspension for attacking Kim and her boyfriend Pete Davidson on the platform.
A spokesperson for Meta, the company that owns the social media platform, told TMZ that the rapper’s posts violated their policies on hate speech, harassment and bullying.
West, who has now legally changed his name to Ye, posted that he was ‘really concerned’ Davidson would get Kardashian ‘hooked on drugs’ and demanded the comedian ‘apologize to your family for being in your family.’
The rapper also took aim at talk show host Trevor Noah who weighed in on Kanye’s feud on an episode of The Daily Show, warning that the online fight between the former couple could get violent and was ‘terrifying to watch’.
In response, West posted images of Noah to his account with a caption that read in part: ‘All in together now… K**n baya my lord k**n baya.’ The racist post appears to have been removed.
West’s 24-hour suspension meant he was unable to post content, comment on posts or send direct messages.