The two brands, owned by Mondelēz International, are launching a limited-time snack called “Oreo x Ritz.” It’s one part cracker and another part cookie, joined together by a layer of peanut-butter-flavored creme and another layer of cookie creme.
Alexis Yap, Ritz senior brand manager, said in a release that the brand “has been exploring innovative partnerships” over the last few years and “couldn’t resist the opportunity to collaborate with our friends at Oreo on a snack that’s part salty cracker, part chocolate cookie, and entirely delicious.”
Mondelēz has expanded its baked-goods portfolio with a number of acquisitions in recent years. Earlier this year, for example, it completed its purchase of Chipita, a company that sells croissants and other baked goods in Europe — part of plans to develop new products that combine chocolate with baked goods.
In the first quarter, the company reported a 7.3% increase in net revenue, thanks in part to adding more brands to the fold.