Tag Archives: Visualizing

Visualizing Financials of the Biggest Companies: From IPO to Today

In today’s fast-paced world, companies need to adapt if they want to stay relevant. Even the Big Tech giants can’t get too comfortable—to remain competitive, large corporations like Google and Amazon are constantly innovating and evolving.

This series of graphics by Truman Du illustrates the income statements of five of the world’s biggest companies—Amazon, Apple, Microsoft, Tesla, and Alphabet—and shows how their financials have evolved since the date of their very first public disclosures.

Editor’s note: Click on any graphic to see a full-width version that is higher resolution. Also, because these companies are in some cases 10,000x the size they were at IPO date, the two visual financial statements are not meant to be directly comparable in sizing.

Visual Income Statements: From IPO to Today

Let’s start with Apple, the first company to go public, and the biggest in the mix:

1. Apple

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Back in 1998, Apple went by the name “Apple Computer,” because at the time, the company only sold computers and computer hardware kits. However, over the next decade, the company expanded its product offerings and started to sell various consumer tech products like phones, portable music players, and even tablets.

Apple’s consumer tech was so successful, that by 2007 the company decided to drop “Computer” from its name. Fast forward to today, and the company also generates revenue through services like Apple TV and Apple Pay.

While computers are still a core part of its business, the iPhone has become the biggest revenue driver for the company.

In 2021, Apple generated $94.7 billion in profit at a 26% margin. Today, the company is one of the only Big Tech companies that has been able to withstand the industrywide drop in valuations. Sitting strong with a market capitalization over $2 trillion, the company is worth roughly the same as Amazon, Alphabet, and Meta combined.

2. Microsoft

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Microsoft, one of the oldest companies on this list, went public in 1985. Back then, the company only sold microprocessors and software—hence the name Micro-Soft.

And while Microsoft’s flagship operating system (Windows) is still one of its major revenue drivers, the company’s product offerings have become much more diverse.

Now, its revenue streams are split fairly evenly between its cloud service (Azure), productivity tools (Office), and personal computing (Xbox and Windows OS).

3. Amazon

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When Amazon went public in 1997, the online retailer was only selling books.

But by 1998, Amazon started rapidly expanding its product offering. Soon it was selling everything from CDs and toys to electronics, and even tools.

Fast forward to now, and the ecommerce segment of Amazon has become just a portion of the company’s overall business.

Amazon is also a cloud-service provider (AWS), supermarket chain (with its grocery brands Amazon Fresh and its acquisition of Whole Foods) and even a video streaming service (Prime Video). In particular, AWS stands out as an important part of Amazon’s overall business, driving a whopping 74% of operating profits.

4. Alphabet

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When Google went public in 2003, it was a simple search engine that generated about $1.4 billion in ad revenue from its website and cloud network.

Today, the company (now renamed Alphabet) has become synonymous with the internet, and accounts for an overwhelming majority of the internet’s search traffic. Because of this, it generates hundreds of billions in ad revenue each year.

The company also owns YouTube, and has branched out into different verticals as well like consumer tech (Fitbit), and premium streaming (YouTube Premium &TV).

5. Tesla

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Tesla’s IPO was in 2008, making it the youngest company on the list. And as the newest kid on the block, Tesla’s revenue streams haven’t changed as drastically as the others have.

However, while electric vehicles are still the company’s main revenue driver, Tesla has managed to dip its toes into other verticals over the last 10 years. For instance, in 2021, about $2.8 billion of its $53.8 billion in revenue came from energy generation and storage.

This article was published as a part of Visual Capitalist’s Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Visualizing the Evolution of Vision and the Eye

Roadmapping the Evolution of the Eye

Throughout history, numerous creatures have evolved increasingly complex eyes in response to different selective pressures.

Not all organisms, however, experience the same pressures. It’s why some creatures today still have eyes that are quite simple, or why some have no eyes at all. These organisms exemplify eyes that are “frozen” in time. They provide snapshots of the past, or “checkpoints” of how the eye has transformed throughout its evolutionary journey.

Scientists study the genes, anatomy, and vision of these creatures to figure out a roadmap of how the eye came to be. And so, we put together an evolutionary graphic timeline of the eye’s different stages using several candidate species.

Let’s take a look at how the eye has formed throughout time.

Where Vision Comes From

The retina is a layer of nerve tissue, often at the back of the eye, that is sensitive to light.

When light hits it, specialized cells called photoreceptors transform light energy into electrical signals and send them to the brain. Then the brain processes these electrical signals into images, creating vision.

The earliest form of vision arose in unicellular organisms. Containing simple nerve cells that can only distinguish light from dark, they are the most common eye in existence today.

The ability to detect shapes, direction, and color comes from all of the add-ons evolution introduces to these cells.

Two Major Types of Eyes

Two major eye types are dominant across species. Despite having different shapes or specialized parts, improved vision in both eye types is a product of small, gradual changes that optimize the physics of light.

Simple Eyes

Simple eyes are actually quite complex, but get their name because they consist of one individual unit.

Some mollusks and all of the higher vertebrates, like birds, reptiles, or humans, have simple eyes.

Simple eyes evolved from a pigment cup, slowly folding inwards with time into the shape we recognize today. Specialized structures like the lens, cornea, and pupil arose to help improve the focus of light on the retina. This helps create sharper, clearer images for the brain to process.

Compound Eyes

Compound eyes are formed by repeating the same basic units of photoreceptors called ommatidia. Each ommatidium is similar to a simple eye, composed of lenses and photoreceptors.

Grouped together, ommatidia form a geodesic pattern that is commonly seen in insects and crustaceans.

Our understanding of the evolution of the compound eye is a bit murky, but we know that rudimentary ommatidia evolved into larger, grouped structures that maximize light capture.

In environments like caves, the deep subsurface, or the ocean floor where little to no light exists, compound eyes are useful for producing vision that gives even the slightest advantage over other species.

How Will Vision Evolve?

Our increasing dependency on technology and digital devices may be ushering in the advent of a new eye shape.

The muscles around the eye stretch to shift the lens when staring at something close by. The eye’s round shape elongates in response to this muscle strain.

Screen time with cellphones, tablets, and computers has risen dramatically over the years, especially during the COVID-19 pandemic. Recent studies are already reporting rises in childhood myopia, the inability to see far away. Since the pandemic, cases have increased by 17%, affecting almost 37% of schoolchildren.

Other evolutionary opportunities for our eyes are currently less obvious. It remains to be seen whether advanced corrective therapies, like corneal transplants or visual prosthetics, will have any long-term evolutionary impact on the eye.

For now, colored contacts and wearable tech may be our peek into the future of vision.

Complete Sources

Fernald, Russell D. “Casting a Genetic Light on the Evolution of Eyes.” Science, vol. 313, no. 5795, 29 Sept. 2006, pp. 1914–1918

Gehring, W. J. “New Perspectives on Eye Development and the Evolution of Eyes and Photoreceptors.” Journal of Heredity, vol. 96, no. 3, 13 Jan. 2005, pp. 171–184. Accessed 18 Dec. 2019.

“The Evolution of Sight | PHOS.”

Land, Michael F, and Dan-Eric Nilsson. Animal Eyes. Oxford ; New York, Oxford University Press, 2002.

“The Major Topics of the Research Work of Prof. Dan-E. Nilsson: Vision-Research.eu – the Gateway to European Vision Research.” Accessed 3 Oct. 2022.

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Visualizing the Relationship Between Cancer and Lifespan

Is it Possible to Bring Back Extinct Animal Species?

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Humanity has been tinkering with natural life for thousands of years.

We’ve become remarkably good at it, too—to date, we’ve modified bacteria to produce drugs, created crops with built-in pesticides, and even made a glow-in-the-dark dog.

However, despite our many achievements in the realm of genetic engineering, one thing we’re still working on is bringing extinct animals back to life.

But scientists are working on it. In fact, there’s a whole field of biology that’s focused on reviving extinct species.

Using data published in Science News, this graphic provides a brief introduction to the fascinating field of science known as resurrection biology—or de-extinction.

The Benefits of De-Extinction

First thing’s first—what is the point of bringing back extinct animals?

There are a number of research benefits that come with de-extinction. For instance, some scientists believe studying previously extinct animals and looking at how they function could help fill some gaps in our current theories around evolution.

De-extinction could also have a beneficial impact on the environment. That’s because when an animal goes extinct, its absence has a ripple effect on all the flora and fauna involved in that animal’s food web.

Because of this, reintroducing previously extinct species back into their old ecosystems could help rebalance and restore off-kilter environments.

There’s even a possibility that de-extinction could slow down global warming. Scientist Sergey Zimov believes that, if we were to reintroduce an animal that’s similar to the woolly mammoth back to the tundra, it could help repopulate the area, regrow ancient plains, and possibly slow the melting of the ice caps.

How Does it Work?

The key element that’s needed to re-create a species is its DNA.

Unfortunately, DNA slowly degrades, and once it’s gone completely, there’s no way to recover it. Researchers believe DNA has a half-life of 521 years, so after 6.8 million years, it’s believed to be completely gone.

That’s why species like dinosaurs have virtually no chance of de-extinction. However, many organisms that went extinct more recently, like the dodo, could have a chance of conservation.

When it comes to de-extinction, there are three main techniques:

① Cloning

This is the only way to create an exact DNA replica of something.

However, a complete genome is needed for this, so this form of genetic rescue is most effective with recently-lost species, or species that are nearing extinction.

② Genome Editing

Genome editing is the manipulation of DNA to mimic extinct DNA.

There are several ways to do this, but in general, the process involves researchers manipulating the genomes of living species to make a new species that closely resembles an extinct one.

Because it’s not an exact copy of the extinct species’ DNA, this method will create a hybrid species that only resembles the extinct animal.

③ Back-Breeding

A form of breeding where a distinguishing trait from an extinct species (a horn or a color pattern) is bred back into living populations.

This requires the trait to still exist in some frequency in similar species, and the trait is selectively bred back into popularity.

Like genome editing, this method does not resurrect an extinct species, but resurrects the DNA and genetic diversity that gave the extinct species a distinguishing trait.

Is Bringing Back Extinct Animal Species Really Worth it?

While there’s a ton of buzz and potential around the idea of bringing back extinct animal species, there are a few critics that believe our efforts would be better spent on other things.

Research on the economics of de-extinction found that the money would go farther if it was invested into conservation programs for living species—approximately two to eight times more species could be saved if invested in existing conversation programs.

In an article in Science, Joseph Bennett, a biologist at Carleton University in Ottawa, said “if [a] billionaire is only interested in bringing back a species from the dead, power to him or her.”

Bennett added, “however, if that billionaire is couching it in terms of it being a biodiversity conservation, then that’s disingenuous. There are plenty of species out there on the verge of extinction now that could be saved with the same resources.”

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