Tag Archives: Spam

Google search is losing the fight with SEO spam, study says – Ars Technica

  1. Google search is losing the fight with SEO spam, study says Ars Technica
  2. ‘It’s the worst quality results on Google I’ve seen in my 14-year career’: Web search exec breaks down how ‘SEO parasites’ and AI-enabled spam are breaking the internet Fortune
  3. You’re not imagining it: New study shows Google search results are getting worse • FRANCE 24 FRANCE 24 English
  4. Is Google getting worse? This is what leading computer scientists say Fast Company
  5. New study confirms the obvious, search results are only getting worse TechSpot

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‘It’s the worst quality results on Google I’ve seen in my 14-year career’: Web search exec breaks down how ‘SEO parasites’ and AI-enabled spam are breaking the internet – Fortune

  1. ‘It’s the worst quality results on Google I’ve seen in my 14-year career’: Web search exec breaks down how ‘SEO parasites’ and AI-enabled spam are breaking the internet Fortune
  2. You’re not imagining it: New study shows Google search results are getting worse • FRANCE 24 FRANCE 24 English
  3. New study confirms the obvious, search results are only getting worse TechSpot
  4. Google Circle to Search and AI-Powered Multi-Search Coming to Mobile WIRED
  5. Is Google getting worse? This is what leading computer scientists say Fast Company

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Twitter misled U.S. regulators on hackers, spam, whistleblower says

Aug 23 (Reuters) – Twitter Inc (TWTR.N) misled federal regulators about its defenses against hackers and spam accounts, the social media company’s former security chief Peiter Zatko said in a whistleblower complaint.

In an 84-page complaint, Zatko, a famed hacker widely known as “Mudge,” alleged Twitter falsely claimed it had a solid security plan, according to documents relayed by congressional investigators. Twitter’s shares fell 7.3% to close at $39.86.

The document alleges Twitter prioritized user growth over reducing spam, with executives eligible to win individual bonuses of as much as $10 million tied to increases in daily users, and nothing explicitly for cutting spam.

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Twitter labeled the complaint a “false narrative.” The social media company has been battling Elon Musk in court after the world’s richest person attempted to pull out of a $44-billion deal to buy Twitter. Musk said it failed to provide details about the prevalence of bot and spam accounts.

Tesla Inc (TSLA.O) Chief Executive Musk had offered to buy Twitter for $54.20 per share, saying he believed it could be a global platform for free speech.

Twitter and Musk have sued each other, with Twitter asking a judge on the Delaware Court of Chancery to order Musk to close the deal. A trial is scheduled for Oct. 17.

Zatko filed the complaint last month with the U.S. Securities and Exchange Commission and the Department of Justice, as well as the Federal Trade Commission (FTC). The complaint was also sent to congressional committees.

“We are reviewing the redacted claims that have been published but what we have seen so far is a false narrative that is riddled with inconsistencies and inaccuracies,” Twitter Chief Executive Parag Agrawal told employees in a memo.

The Senate Judiciary Committee’s top Republican, Chuck Grassley, said the complaint raised serious national security concerns and privacy issues and needed to be investigated.

“Take a tech platform that collects massive amounts of user data, combine it with what appears to be an incredibly weak security infrastructure, and infuse it with foreign state actors with an agenda, and you’ve got a recipe for disaster,” he said.

The FTC declined to comment. A spokesperson for the Senate Intelligence Committee said it had received the complaint and was setting up a meeting to discuss the allegation.

Twitter’s real regulatory risk lies in whether the documentary evidence shows “knowing or reckless misleading” of investors or regulators, said Howard Fischer, a partner at Moses & Singer and a former SEC attorney.

‘GIVE A LITTLE WHISTLE’

Musk could not be reached for comment but reacted on Twitter with memes and emoji of a robot. Musk’s legal team has subpoenaed Zatko, CNN reported after the whistleblower disclosure was made public.

American hackers have admired Zatko since the 1990s, when he was credited with inventing a tool to crack passwords. He later used his hacking chops to become a sought-after security consultant and with other rebellious techies of the era, transitioned to top government and boardroom positions.

The whistleblower document says that after the Jan. 6 riots, the incoming Biden administration offered him “a day-one appointed position as Chief Information Security Officer for the United States,” which he turned down.

Cybersecurity leaders expressed widespread support for Zatko, and many deplored Twitter’s reaction to his revelations.

Robert Lee, founder of industrial cybersecurity company Dragos, said it was “one of the very rare times based on who it is I don’t even need to know a detail to form an opinion,” he said on Twitter. “If Mudge is making this type of claim, it deserves the investigation.”

In January, Twitter said Zatko was no longer its head of security, two years after his appointment to the role.

On Tuesday, a Twitter spokesperson said Zatko was fired for “ineffective leadership and poor performance,” adding his allegations appeared designed to capture attention and inflict harm on Twitter, its customers and its shareholders.

Debra Katz and Alexis Ronickher, attorneys for Zatko, said in a statement that throughout his tenure at Twitter, he repeatedly raised concerns about inadequate information security systems to the company’s executive committee, CEO and board. Twitter did not respond to a request for comment on that statement.

(This story corrects closing price and removes extraneous percentage symbol in paragraph two)

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Reporting by Chavi Mehta, Ankur Banerjee and Tiyashi Datta in Bengaluru, Peter Henderson in Oakland and Raphael Satter in Washington; Additional reporting by Rick Cowan in Washington; Writing by Ankur Banerjee; Editing by Kenneth Li, Saumyadeb Chakrabarty, Sriraj Kalluvila and David Gregorio

Our Standards: The Thomson Reuters Trust Principles.

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Twitter’s Ex-Security Head Files Whistleblower Complaint on Spam, Privacy Issues

Twitter Inc.’s

TWTR -7.32%

former head of security filed a whistleblower complaint against the company, accusing it of failing to protect sensitive user data and lying about its security problems, just weeks ahead of the social-networking platform’s courtroom battle with

Elon Musk.

Peiter Zatko, who was fired as Twitter’s head of security earlier this year, submitted the complaint last month to the Securities and Exchange Commission, according to a representative of Whistleblower Aid, an organization that helped file the claims. His submission says that he “uncovered extreme, egregious deficiencies by Twitter in every area of his mandate,” including privacy, digital and physical security, platform integrity and content moderation.

Among Mr. Zatko’s claims are that Twitter executives, including Chief Executive

Parag Agrawal,

deliberately undercounted the prevalence of spam on the platform. Those claims could further complicate Twitter’s battle with Mr. Musk, whom the company sued in July to enforce a $44 billion takeover deal. Mr. Musk has alleged Twitter misrepresented its business, particularly as it relates to the level of spam or bot accounts—claims Twitter denies.

A five-day nonjury trial is slated to begin in October.

The existence of the whistleblower complaint was earlier reported by the Washington Post and CNN.

A Twitter spokeswoman said Mr. Zatko was fired “for ineffective leadership and poor performance” and that the complaint “is riddled with inconsistencies and inaccuracies and lacks important context.”

A lawyer for Mr. Musk said: “We have already issued a subpoena for Mr. Zatko, and we found his exit and that of other key employees curious in light of what we have been finding.”

Twitter shares were down roughly 5% in Tuesday intraday trading.

Mr. Zatko, a former hacker who is known as “Mudge,” has been a noted computer-security researcher for decades. He was a member of a Boston cybersecurity collective that came to prominence in 1998 when it offered warnings about the state of national cybersecurity in testimony to the U.S. Senate. During one Senate hearing, the group told lawmakers they could take down the internet in 30 minutes.

He was hired by Twitter in late 2020 after a career that included other corporate roles.

Whistleblower Aid’s founder John Tye said Mr. Zatko first approached the nonprofit in early March through the encrypted messaging app Signal. Mr. Tye said Mr. Zatko has never met or spoken with Mr. Musk and that Mr. Musk’s team hasn’t been in contact with the nonprofit about Mr. Zatko’s complaint.

“He sees this whistleblowing as sort of the last resort,” Mr. Tye said of Mr. Zatko. “He obviously worked hard inside the company, used the internal channels and ultimately has ended up as a whistleblower.”

Mr. Zatko was brought into Twitter by co-founder

Jack Dorsey

after a high-profile hack by a teenager who bypassed the company’s securities systems. Mr. Dorsey “specifically recruited Mudge for his reputation of speaking truth to power,” according to the complaint.

Mr. Dorsey, however, was only a sporadic presence at the company, and the new hire—who had hundreds of staff reporting to him—was quickly overwhelmed by the task at hand, according to the complaint. At one point, Mr. Agrawal told his team, “Twitter has 10 years of unpaid security bills,” per the complaint.

The relationship between Mr. Zatko and Twitter’s leadership deteriorated over the subsequent months, according to both parties. Mr. Zatko helped oversee a critical report on Twitter’s ability to fight misinformation and spam, which other executives watered down, according to the complaint, which said Mr. Zatko was told by a Twitter lawyer that the changes were intended to hide the findings and prevent them from leaking internally or externally.

The complaint also expresses concerns about Twitter’s ties to foreign governments and says the company may have foreign spies on its payroll. It states that Mr. Zatko believed that the Indian government had forced the company to knowingly hire at least one employee who had access to “vast amounts of Twitter sensitive data.” India’s Washington embassy didn’t immediately respond to a request for comment.

Earlier this month, a former Twitter employee was found guilty by a U.S. jury of spying for Saudi Arabia by passing on private user information associated with critics of the kingdom in exchange for hundreds of thousands of dollars while he worked at the company from 2013 to 2015.

Much of the complaint, though, deals with fake or spam accounts, a topic that Mr. Musk drew attention to in his takeover bid for Twitter.

Like the

Tesla Inc.

CEO, Mr. Zatko alleges that Twitter miscounts such users by focusing only on what are known as monetizable daily users, or MDAU, rather than all total daily users. The former category counts only those accounts that are thought to view advertising.

“There are many millions of active accounts that are not considered ‘mDAU,’ either because they are spam bots, or because Twitter does not believe it can monetize them,” Mr. Zatko’s complaint says. “These millions of non-mDAU accounts are part of the median user’s experience on the platform.”

Twitter has said it has a system for measuring users and spam that entails multiple human reviews of thousands of accounts sampled at random over time.

Mr. Zatko’s complaint said he attempted to formally notify Twitter’s board of his concerns but was steered off by Mr. Agrawal.

In a memo to employees Tuesday about the whistleblower complaint, Mr. Agrawal said: “I know this is frustrating and confusing to read, given Mudge was accountable for many aspects of this work that he is now inaccurately portraying more than six months after his termination.” Mr. Agrawal defended Twitter’s work on privacy and security, while adding that the attention the complaint has brought to the company will make its work harder. “We will pursue all paths to defend our integrity as a company and set the record straight,” he said.

Twitter in 2011 reached an agreement with the Federal Trade Commission to maintain rigorous security, including limiting the number of employees with access to its key security and privacy controls. Mr. Zatko alleges that the company is in violation of that accord. The FTC didn’t respond to a request for comment.

Copies of the complaint were sent to the Senate Judiciary and Intelligence committees, aides of each panel said.

Democrats and Republicans have raised concerns about Twitter and other social-media companies in recent years over how they use and protect customer data, and have considered legislation that could require firms to adhere to certain data transparency or security standards. “If these claims are accurate, they may show dangerous data privacy and security risks for Twitter users around the world,” Sen.

Dick Durbin

(D., Ill.), chairman of the Judiciary Committee, said in a statement.

Corrections & Amplifications
Parag Agrawal is the CEO of Twitter. An earlier version of this article incorrectly spelled his last name as Agarwal. (Corrected on Aug. 23)

Write to Sarah E. Needleman at sarah.needleman@wsj.com

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New York City store locks up Spam in plastic case amid crime spike

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The one-two punch of inflation and rising crime has caused at least one New York City store to lock up its inventory of Spam in a plastic case. 

Shoppers, store employees, and social media users expressed disbelief after discovering the $3.99 canned meat product out of reach behind lock and key at a Duane Reade inside New York City’s Port Authority bus depot, the New York Post reported.

“I’ve never seen that before!” one cashier laughed while removing the Spam from its plastic anti-theft covering.

“Some of these things are pretty ridiculous,” said Jenny Kenny, a 43-year-old visiting town from Kentucky who says she was aware of the crime spike in the city but still couldn’t believe there were “so many” items in boxes.

NYPD OFFICER OF 40 YEARS: I’VE NEVER SEEN NYC CRIME AS BAD AS IT IS RIGHT NOW

Other shoppers wondered why Spam, along with $1.89 cans of Starkist tuna, were locked up while more expensive products like $5.49 cans of Amy’s soup were not.

“To put Spam in a cage is stupid — and kind of insulting to the customers that would buy it,” 46-year-old shopper Dennis Snow said.

CRIME TIPPING POINT: NYC BODEGA CASE COULD SPARK CRACKDOWN ON VIOLENT CRIMINALS

Closeup of cans of Spam
(Photo by: Newscast/Universal Images Group via Getty Images)

Crime in New York City is up this year in six of seven major categories and the New York Post reported that petty larceny complaints are up 52% in the precinct where the Port Authority is located compared to last year.

“I don’t think they stop anything,” a store clerk named Iggy said about the anti-theft cases. “It’s security theater. If you really needed it, you would stomp on it.” 

NYC SEES DISTURBING SEX CRIME TREND, AS POLICE HUNT SERIAL ASSAILANTS ATTACKING WOMEN ON MANHATTAN STREETS

Just a few days ago, Iggy’s suspicion appeared to be well founded when a man in a black tank top bolted out of the store with a $38 electric razor after asking an employee to remove it from the plastic case. 

In addition to the rise in crime, inflation spiked to 9.1% in June which the New York Post explained has created a market for thieves to sell stolen discounted goods to cash strapped consumers. 

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Spam can still be found in many locations in New York City without the plastic covering including at Duane Reade locations near Times Square.  

“Here, we lock up ice cream,” an employee at a West 44th Street Duane Reade said.

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Elon Musk Threatens to End Twitter Deal Without Information on Spam Accounts

In a crisp, six-paragraph letter to Twitter on Monday, lawyers for Elon Musk, the world’s richest man, made his displeasure known.

Twitter was “actively resisting and thwarting” Mr. Musk’s rights while he was completing a $44 billion deal to buy the social media service, the lawyers wrote. The company was “refusing Mr. Musk’s data requests” to disclose the number of fake accounts on its platform, they said. That amounted to a “clear material breach” of the deal, the lawyers continued, giving Mr. Musk the right to break off the agreement.

The letter, which was delivered to Twitter and filed with the Securities and Exchange Commission, escalated Mr. Musk’s campaign to terminate the blockbuster acquisition. After striking a deal to buy Twitter in April, Mr. Musk, 50, has repeatedly suggested that he may want to scrap the purchase. Monday’s letter featured the most direct words yet about his desire to pull out and crystallized his legal argument for doing so.

It added another degree of uncertainty to whether Mr. Musk would complete the deal, even though he had waived his rights to do due diligence on Twitter when he bought it. The letter also raised the prospect of a contentious legal battle if one or the other side took the matter to court. If Mr. Musk pursued that route, the terms of the deal give Twitter the right to sue him to force a completion of the acquisition, if his debt financing for the purchase remains intact.

The letter also provoked some eye-rolling. Mr. Musk, who leads the electric carmaker Tesla and the rocket company SpaceX, is famously mercurial and has often winged his wheeling and dealing, making his latest gambit not entirely unexpected.

“This is a move Twitter investors have for weeks been steeling themselves for, the moment when Elon Musk’s haphazard ruminations in tweets have been distilled into an official letter to regulators,” wrote Susannah Streeter, a senior investment and markets analyst at Hargreaves Lansdown. “The takeover was always destined to be a bumpy ride.”

Twitter said the sale to Mr. Musk remained on course. “We intend to close the transaction and enforce the merger agreement at the agreed price and terms,” a spokesman said, adding that the company “will continue to cooperatively share information with Mr. Musk to consummate the transaction.”

Behind the scenes, Twitter has shared information with Mr. Musk for about a month without any breakdown in communication, a person with knowledge of the situation said, requesting anonymity because the discussions were confidential.

Sean Edgett, Twitter’s general counsel, also sent an email to employees on Monday morning reiterating the company’s commitment to closing the deal, according to a copy of the memo, which was obtained by The New York Times.

Twitter’s stock fell 1.5 percent on Monday to close at $39.56, far below the $54.20 price per share that Mr. Musk agreed to pay for the company.

Mr. Musk did not immediately respond to a request for comment.

Mr. Musk, who has complained about Twitter’s fake accounts and bots for weeks, has appeared to get some traction on the issue with others. After Mr. Musk’s letter to Twitter became public on Monday, Ken Paxton, the Texas attorney general, said he was opening an investigation into the company “for potentially misleading Texans on the number of its ‘bot’ users,” his office said in a statement.

Twitter declined to comment on Mr. Paxton’s investigation.

When Mr. Musk agreed to buy Twitter in April, he said he wanted to take the company private, allow more free speech on the platform and improve the service’s features. But in the weeks since, the stock market has plunged over fears of inflation, the war in Ukraine and supply chain challenges.

The downturn has hit shares of companies such as Tesla, which is Mr. Musk’s main source of wealth. The turmoil has also rattled credit markets, potentially making it harder for banks to sell the debt that is typically raised to finance a takeover. Analysts have speculated that these factors have given Mr. Musk buyer’s remorse about spending $44 billion on the social media company.

In recent weeks, Mr. Musk has threatened to put the Twitter deal “on hold” over its number of fake accounts. Last month, he tweeted that “the deal cannot move forward” until Twitter shows “proof” that these accounts make up less than 5 percent of its users, as the company has repeatedly said. He also made similar remarks at a conference in Miami, indicating that he may be trying to lay the groundwork to rework the deal.

In doing so, Mr. Musk appeared to be building a case to argue that Twitter had experienced a “material adverse change” that would significantly affect its business, which could allow him to break off the deal. Yet legal experts have questioned the merits of that argument, particularly since Twitter has long disclosed that fake accounts represent about 5 percent of its users.

Mr. Musk’s letter on Monday, though, represented a new strategy. Rather than simply saying that the billionaire did not believe Twitter’s numbers, his lawyers said in the letter that the company was breaching its obligations by not giving Mr. Musk the information that he deemed important to the deal — in this case, how it accounts for its number of bots.

The lawyers wrote that Mr. Musk had “repeatedly” requested more information about how Twitter measured spam and fake accounts on its platform and that he had “made it clear that he does not believe the company’s lax testing methodologies are adequate so he must conduct his own analysis.”

They said Twitter’s cooperation was necessary to secure the debt financing that banks have committed to fund the deal. Morgan Stanley and other lenders have committed $13 billion in debt to help pay for Mr. Musk’s takeover. Those commitments are governed by the same legal contracts as the deal.

“What he is actually doing is a much more clever attempt to get out of the merger agreement,” said Ann Lipton, a professor of corporate governance at Tulane Law School. “If Twitter were really stonewalling information requests, and those information requests were necessary or reasonable for Musk to be able to get his financing — which is what he’s claiming in this letter — then that would conceivably be a breach that allows Musk to walk away.”

Twitter could, in turn, argue it does not have the information that Mr. Musk is demanding, or that it is not necessary for the deal to close, she said.

A deal is expected to close by Oct. 24. If it does not close by then, either side can walk away. If the transaction is delayed by regulatory approvals at that time, Mr. Musk and Twitter would have another six months to close it. The deal includes a $1 billion breakup fee for both sides, under certain conditions.

In many respects, the agreement otherwise appears on track. Last week, Twitter announced it had received regulatory clearance from the Federal Trade Commission to proceed with its sale.

On the financing front, Mr. Musk disclosed in a filing last month that he had raised his personal cash commitment to the deal, canceling a planned loan against shares of Tesla. He also said he was in talks with other Twitter shareholders, including the company’s co-founder Jack Dorsey, about rolling their existing shares into the company after it is taken private.

For Twitter, completing the deal is existential. The company has faced difficulties delivering consistent financial results and increasing its numbers of users.

Parag Agrawal, Twitter’s chief executive, last month cut the company’s discretionary spending and froze new hiring. Since taking over in November, he has shaken up the company’s top ranks and has plans for more changes. He has also asked employees to try to stay the course.

“I know we’ve been going through a period of uncertainty,” he said at a recent company meeting. “We are shifting our focus back to our work.”

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Musk says Twitter is refusing to share data on spam accounts

Musk’s plan to buy Twitter has worried policymakers around the world.

Joe Skipper | Reuters

Elon Musk accused Twitter of “resisting and thwarting” his right to information about fake accounts on the platform, calling it a “clear material breach” of the terms of their merger agreement in a letter to the company on Monday.

“Mr. Musk reserves all rights resulting therefrom, including his right not to consummate the transaction and his right to terminate the merger agreement,” the letter, signed by Skadden attorney Mike Ringler, says.

Twitter shares were down 5% Monday morning.

Musk wrote on Twitter last month that his $44 billion purchase of the company would not move forward until he had more information about the number of fake accounts on the service. Some analysts interpreted the move as a negotiation tactic for a lower price.

He said his team would do a random sampling to calculate the number of fake accounts, but Twitter’s CEO later explained that nonpublic information would be necessary to get an accurate count. Twitter executives told staff there’s “no such thing” as putting the deal on hold as Musk claimed, according to a report in Bloomberg.

In Monday’s letter, Musk’s lawyer wrote that the merger agreement requires Twitter to provide the data Musk requested and disputed the company’s alleged claim that it is only required to provide information for the limited purpose of helping to close the transaction.

“To the contrary, Mr. Musk is entitled to seek, and Twitter is obligated to provide, information and data for, inter alia, ‘any reasonable business purpose related to the consummation of the transaction,'” the letter says.

“At this point, Mr. Musk believes Twitter is transparently refusing to comply with its obligations under the merger agreement, which is causing further suspicion that the company is withholding the requested data due to concern for what Mr. Musk’s own analysis of that data will uncover,” it continues.

According to the letter, Musk would agree to ensure anyone reviewing the data would be bound by a non-disclosure agreement and he would not use any “competitively sensitive information” if the deal doesn’t close.

Twitter did not immediately respond to a request for comment.

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WATCH: A timeline of the Elon Musk-Twitter takeover saga

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Musk links deal progress on proof of spam bot share on Twitter

  • Seeks proof that spam bots account for less than 5% of users
  • Twitter says committed to the deal at the agreed price
  • Twitter stock trading at $36.31 compared to offer of $54.20

May 17 (Reuters) – Elon Musk said on Tuesday his $44-billion offer would not move forward until Twitter Inc (TWTR.N) shows proof that spam bots account for less than 5% of its total users, hours after suggesting he could seek a lower price for the company.

“My offer was based on Twitter’s SEC filings being accurate. Yesterday, Twitter’s CEO publicly refused to show proof of <5% (spam accounts). This deal cannot move forward until he does," Musk said in a tweet.

Hours later, Twitter said it was committed to completing the deal at the agreed price and terms “as promptly as practicable.”

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Its stock pared losses in premarket trading, but was down about 3% at $36.31, lower than its price on the day before Musk disclosed his Twitter stake, raising doubts if the billionaire entrepreneur would proceed with his offer of $54.20 per share.

Twitter closes lower on May 16

After putting his offer on hold last week pending information on spam accounts, Musk said he suspected they account for at least 20% of users compared with Twitter’s official estimate of 5%.

“You can’t pay the same price for something that is much worse than they claimed,” he said on Monday at the All-In Summit 2022 conference in Miami.

Asked if the deal is viable at a different price, Musk said, “I mean, it is not out of the question. The more questions I ask, the more my concerns grow.”

“They claim that they have got this complex methodology that only they can understand… It cannot be some deep mystery that is, like, more complex than the human soul or something like that.”

Twitter Chief Executive Parag Agrawal tweeted on Monday that internal estimates of spam accounts on the social media platform for the last four quarters were “well under 5%,” responding to Musk’s criticism of the company’s handling of phony accounts.

Twitter’s estimate, which has stayed the same since 2013, could not be reproduced externally given the need to use both public and private information to determine if an account is spam, Agrawal said.

Musk responded to Agrawal’s defense of the methodology with a poop emoji. “So how do advertisers know what they’re getting for their money? This is fundamental to the financial health of Twitter,” he wrote.

Musk has pledged changes to Twitter’s content moderation practices, railing against decisions like its ban of former President Donald Trump as overly aggressive while pledging to crack down on “spam bots”. read more

Musk has called for tests of random samples of Twitter users to identify bots. He said, “there is some chance it might be over 90% of daily active users.”

He expects total number of Twitter users to grow to nearly 600 million in 2025 and to 931 million in six years from now.

“Considering Musk believes that at most 80% of Twitter’s current 229 million (users) are humans, it is even harder to believe the company can achieve its long-term targets,” Jefferies analyst Brent Thill said.

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Reporting by Katie Paul and Hyunjoo Jin in San Francisco, Krystal Hu in New York and Nivedita Balu and Shubham Kalia in Bengaluru
Editing by Kenneth Li, Matthew Lewis, Bernard Orr, Aditya Soni and Arun Koyyur

Our Standards: The Thomson Reuters Trust Principles.

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Elon Musk has wrong approach to count fakes, spam on Twitter: experts

Tesla CEO Elon Musk sent Twitter shares tumbling on Friday when he said he was going to put his $44 billion acquisition of the social network “on hold” while he researches the proportion of fake and spam accounts on the platform.

Though Musk later clarified that he remains committed to the deal, he continued to hammer on the issue of fake accounts. He wrote, on Twitter, that his team would do their own analysis and expressed doubt about the accuracy of numbers Twitter has reported in its most recent financial filings.

In its first-quarter earnings report this year, Twitter acknowledged there are a number of “false or spam accounts” on its platform, alongside legitimate monetizable daily active usage or users (mDAU). The company reported, “We have performed an internal review of a sample of accounts and estimate that the average of false or spam accounts during the first quarter of 2022 represented fewer than 5% of our mDAU during the quarter.”

Twitter also admitted to overstating user numbers by 1.4 million to 1.9 million users over the past 3 years. The company wrote, “In March of 2019, we launched a feature that allowed people to link multiple separate accounts together in order to conveniently switch between accounts,” Twitter disclosed. “An error was made at that time, such that actions taken via the primary account resulted in all linked accounts being counted as mDAU.”

While Musk may be justifiably curious, experts in social media, disinformation and statistical analysis say that his suggested approach to further analysis is woefully deficient.

Here’s what the SpaceX and Tesla CEO said he would do to determine how many spam, fake and duplicate accounts exist on Twitter:

“To find out, my team will do a random sample of 100 followers of @twitter. I invite others to repeat the same process and see what they discover.” He clarified his methodology in subsequent tweets, adding: “Pick any account with a lot of followers,” and “Ignore first 1000 followers, then pick every 10th. I’m open to better ideas.”

Musk also said, without providing evidence, that he picked 100 as the sample size number for his study because that’s the number Twitter uses to calculate the numbers in their earnings reports.

“Any sensible random sampling process is fine. If many people independently get similar results for % of fake/spam/duplicate accounts, that will be telling. I picked 100 as the sample size number, because that is what Twitter uses to calculate <5% fake/spam/duplicate."

Twitter declined to comment when asked if his description of its methodology was accurate.

Facebook co-founder Dustin Moskovitz weighed-in on the issue via his own Twitter account, pointing out that Musk’s approach is not actually random, uses a too small sample, and leaves room for massive errors.

He wrote, “Also I feel like ‘doesn’t trust the Twitter team to help pull the sample’ is it’s own kind of red flag.”

BotSentinel founder and CEO Christopher Bouzy said in an interview with CNBC that analysis by his company indicates that 10% to 15% of accounts on Twitter are likely “inauthentic,” including fakes, spammers, scammers, nefarious bots, duplicates, and “single-purpose hate accounts” which typically target and harass individuals, along with others who spread disinformation on purpose.

BotSentinel, which is primarily supported through crowdfunding, independently analyzes and identifies inauthentic activity on Twitter using a mix of machine learning software and teams of human reviewers. The company monitors more than 2.5 million Twitter accounts today, primarily English-language users.

“I think Twitter is not realistically classifying ‘false and spam’ accounts,” Bouzy said.

He also warns that the number of inauthentic accounts can appear higher or lower in different corners of Twitter depending on topics being discussed. For example, more inauthentic accounts tweet about politics, cryptocurrency, climate change, and covid than those discussing non-controversial topics like kittens and origami, BotSentinel has found.

“I just can’t fathom that Musk is doing anything other than trolling us with this silly sampling scheme.”

Carl T Bergstrom

Author, “Calling Bulls—“

Carl T. Bergstrom, a University of Washington professor who co-wrote a book to help people understand data and avoid being taken in by false claims online, told CNBC that sampling one hundred followers of any single Twitter account should not serve as “due diligence” for making a $44 billion acquisition.

He said that a sample size of 100 is orders of magnitude smaller that the norm for social media researchers studying this sort of thing. The biggest issue Musk would face with this approach is known as selection bias.

Bergstrom wrote in a message to CNBC, “There’s no reason to believe that followers of the official Twitter account are a representative sample of accounts on the platform. Perhaps bots are less likely to follow this account to avoid detection. Perhaps they’re more likely to follow to seem legitimate. Who knows? But I just can’t fathom that Musk is doing anything other than trolling us with this silly sampling scheme.”

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YouTubers are sick of comment spam, so YouTube is testing a stricter moderation system

Many big YouTube creators have expressed frustration with an increase in comment spam on their channels in recent weeks, including Linus Tech Tips, Jacksepticeye, and MKBHD. The problem has been particularly acute for these high-profile creators, who often see more malicious commenters impersonate them in an attempt to scam their viewers.

“YouTube has a problem. Spam,” Linus Sebastian said to start a February 1st video on his Linus Tech Tips channel. “From crypto scams to health supplements to free Robux, it just keeps getting worse with each passing day.”

“YouTube comments spam has been next-level out of control for months,” reads the description for Marques “MKBHD” Brownlee’s April 1st video titled “YouTube Needs to Fix This.”

YouTube comment spam can take many forms. Major creators are often concerned about spam that impersonates them, promises viewers something good for messaging them, and then directs individuals off YouTube in some way to eventually scam them.

Other spam comments can be less overtly malicious but still annoying or potentially harmful. In a March 6th video, Seán “Jacksepticeye” McLoughlin discusses how his channel will get copy-pastes of genuine-looking comments, but they’ll be shared by users with names like “T[A]P Me!! To Have [S]EX With Me”. (If you see a profile with that name, do not click or tap on it.)

YouTube does have many tools to combat spammy comments, and it removes a huge amount of them automatically. Using machine learning and human review, the company removed “over 950 million comments for violating our policies around spam, misleading and scams” in Q4 2021 alone, YouTube spokesperson Ivy Choi said in a statement to The Verge. “The vast majority” of those removals were first detected by automated flagging systems,” Choi said.

But those systems clearly haven’t been enough, and YouTube seems to know it. Brownlee posted Friday about a new experimental moderation feature that will “increase strictness” of potentially inappropriate comments that get automatically held for review. YouTube began testing the enhanced feature in December 2021, spokesperson Mariana De Felice said, and she noted that the company first rolled out the feature to hold potentially inappropriate comments for review in 2016.

It sounds as if YouTube is watching the issue closely. “Given the evolving nature and shifting tactics of spammy content, we’ll continue to adapt our systems to stay current,” Choi said. And creators can also take comment spam into their own hands — both Sebastian and Brownlee mentioned the “YouTube Spammer Purge” tool made by YouTuber ThioJoe, which “allows you to filter and search for spammer comments on your channel and other’s channel(s) in many different ways AND delete/report them all at once,” according to the GitHub description.

But for YouTube creators who are fielding many spammy comments right now, it’s not clear if there may be a reprieve anytime soon.

Update April 8th, 5:09PM ET: Added additional context from YouTube on the “increase strictness” feature.



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