Tag Archives: Simultaneous release

Scarlett Johansson Black Widow Marvel Lawsuit: Disney CEO Speaks

The Black Widow lawsuit continues to rev up (sorry, not sorry).
Image: Marvel Studios

The covid-19 pandemic has gone a long way in forcing Hollywood to change the way it looks at movie releases, for good or ill—and how adapting to that change doesn’t always work out amicably. As Disney continues to try and settle its ongoing legal battle with Marvel’s Black Widow star Scarlett Johansson behind closed doors, however, CEO Bob Chapek has spoken about how the case shows how the studio, and industry at large, needs to adapt to the times.

Deadline reports that Chapek publicly addressed the situation with Johansson—who is suing Disney for an alleged breach of her contract regarding the simultaneous release of Black Widow earlier this year at theaters and as part of Disney+’s “Premier Access” service—during Goldman Sachs’ 30th annual Communacopia Conference. But while Chapek wouldn’t directly name Johansson or even her lawsuit (one that, after disparaging it as a move trying to take advantage of a poor studio worth $122.18 billion during a global pandemic, the studio is now looking to settle privately), the CEO did acknowledge that the last few years have changed the way studios should be approaching deals with talent.

“We’re in a moment of time where films were envisioned under one understanding about what the world would be, because frankly it hadn’t changed much,” Chapek said. “Remember, those films were made three or four years ago; those deals were cut three or four years ago. Then they get launched in the middle of a global pandemic where that pandemic itself is accelerating a second dynamic, which is this changing consumer behavior. So we’re sort of putting a square peg in a round hole right now where we’ve got a deal conceived under a certain set of conditions, that actually results in a movie that is being released in a completely different set of conditions.”

Chapek’s right in that it goes beyond the impact the pandemic has had on Hollywood and the theater industry to show the pace at which moviemaking has changed—it’s not just hybrid releases that have come along, but the platforms those releases are happening on in the first place as well. Four years ago services like Disney+, HBO Max, Apple TV+, and Paramount+ were still all big ideas in the works, let alone services that would suddenly become the major debut platforms for tentpole blockbusters for the studios behind them. The move toward studio-owned streaming and the desire for audiences to stay at home to limit the spread of a deadly virus created a one-two punch that not even a force like the House of Mouse could’ve predicted and prepared for when deals for movies like Black Widow were first being drawn up.

But that’s only an excuse in that no one, Disney or otherwise, could’ve seen the state of 2020-2021 coming. It doesn’t excuse the way Disney went about first trying to address Johansson’s grievances, nor does it address what the studio’s going to be doing going forward in this new normal. But Chapek at least paid lip service to what should probably be a basic concept for Disney at this point: it should be doing right by the people who work for it. “Ultimately, we’ll think about that as we do our future talent deals and plan for that and make sure that’s incorporated. But right now we have this sort of middle position, where we’re trying to do right by the talent, I think the talent is trying to do right by us, and we’re just figuring out our way to bridge the gap,” Chapek concluded. “Ultimately we believe our talent is our most important asset, and we’ll continue to believe that, and as we always have, we’ll compensate them fairly per the terms of the contract that they agreed to us with.”

I’d say maybe don’t say that your aggrieved movie stars have a “callous disregard” for the times in which we live is a good starting point for believing those stars are your most important asset, but then again, I’m not worth $122.18 billion, so what do I know.


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Black Widow Box Office Decline: Theater Owners Blast Disney

Melina, Narasha, and Yelena hearing the news.
Image: Disney+/Marvel

Though Marvel Studios’ Black Widow was at the top of the box office when it premiered simultaneously in theaters and on Disney+ (with “Premiere Access”), it fell to the second spot this past weekend as Warner Bros.’ overstuffed Space Jam spiritual successor took the lead.

While Black Widow’s initial $80 million domestic theatrical box office was nothing to sneeze at by covid-19 pandemic-era standards, the movie made just $26.3 million the following weekend—a steep drop that has many theater owners apoplectic. In response to Black Widow’s second weekend box office drop, the National Association of Theater Owners (NATO) released a public statement detailing the organization’s concerns about the movie’s “stunning collapse” and how Disney+’s Premiere Access stunts revenue by depressing theater turnout.

“Why did such a well-made, well-received, highly anticipated movie underperform,” NATO rhetorically pondered in the incendiary statement. “Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life.”

Along with Black Widow’s $80 million box office, Disney also proudly touted the $60 million the movie initially made from Disney+, where subscribers could purchase access to the movie for $30 day-and-date with its theatrical debut. NATO was careful to point out in its statement that Disney has to cede a percentage of its Premiere Access revenue to the various other platforms where Disney+ is made available. But the larger issue NATO sees with Disney’s Black Widow releasing strategy is how immediate Disney+ access both encourages piracy and cuts into box offices sales that might have otherwise come from repeat theatergoers who tend to flock to theaters for Marvel tentpoles. For all of Black Widow’s Premiere Access success, NATO insisted, there are questions left about how much more money the movie could have made in a world where people don’t share login passwords.

“Combined with the lost theatrical revenue and forgone traditional PVOD revenue, the answer to these questions will show that simultaneous release costs Disney money in revenue per viewer over the life of the film,” NATO said. “Piracy no doubt further affected Black Widow’s performance, and will affect its future performance in international markets where it has yet to open.”

From NATO’s perspective, Disney’s strategy with Disney+ should be considered “a pandemic-era artifact that should be left to history with the pandemic itself.” What’s important to bear in mind is that while we may want to think of the pandemic as history, it is still ongoing and affecting people on a daily basis. At the same time that theaters are re-opening and film studios are getting back to reporting box office numbers as if things are back to normal, covid-19 cases are once again on the rise in the U.S. as the delta variant of the virus has begun to spread. According to the Hollywood Reporter, Disney declined to respond to NATO’s statement, but the studio has undoubtedly heard concerns like this before, and this won’t be the last of them. What Disney and the other major Hollywood studios are going to have to do going forward is weigh those concerns against its their financial interests, while also being cognizant of the fact that this is exactly the kind of response that tends to come from major tectonic shifts in the market.

Black Widow is now in theaters and streaming on Disney+ with Premiere Access.


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