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Spotify CEO Apologizes to Employees for Joe Rogan, Says He Doesn’t Believe in ‘Silencing’ Him

Spotify Technology SA Chief Executive

Daniel Ek

apologized to employees for the way

Joe Rogan’s

use of a racial slur in previous podcast episodes has impacted them, saying the situation “leaves many of you feeling drained, frustrated and unheard.”

He said in a letter shared with The Wall Street Journal by a company spokesman that he has no plans to remove the star podcaster from the streaming platform and committed to spending $100 million on music and audio content from what he called historically marginalized groups.

“There are no words I can say to adequately convey how deeply sorry I am for the way ‘The Joe Rogan Experience’ controversy continues to impact each of you,” Mr. Ek said to Spotify staffers on Sunday, referring to Mr. Rogan’s podcast. “Not only are some of Joe Rogan’s comments incredibly hurtful, I want to make clear that they do not represent the values of this company.”

The Spotify executive’s comments doubled down on his statements last week that Spotify is an open platform despite its exclusive deal to distribute Mr. Rogan’s podcast and that excluding Mr. Rogan isn’t the right choice. Mr. Ek’s letter follows Spotify’s acknowledgment that it was delayed in addressing outcry sparked by rocker

Neil Young

over Mr. Rogan’s shows about the Covid-19 pandemic and vaccines.

Mr. Ek said in his letter that Mr. Rogan chose to remove some episodes from Spotify following discussions with the company and Mr. Rogan’s own reflections. Tracking site jremissing.com says 113 of Mr. Rogan’s episodes have been taken off Spotify since Friday.

Mr. Rogan apologized for the second time in a week on Saturday after a compilation video emerged showing how he and some of his guests used the N-word numerous times on his show. In a video on his Instagram account, Mr. Rogan said he offered “my sincere and humble apologies” for “the most regretful and shameful thing that I’ve ever had to talk about publicly.”

In an Instagram video post, Joe Rogan addressed the growing backlash against him and Spotify, which distributes Rogan’s podcast, stemming from accusations that his show spread false information about Covid-19 vaccines. Photo: USA Today Sports/Reuters

He said the clips were taken out of context and that they were based on 12 years of conversations. He added that they look “horrible, even to me.”

The influence Mr. Rogan’s show has and how much responsibility Spotify has for its content has generated significant attention in recent days. Several artists, including Mr. Young,

Joni Mitchell

and

Graham Nash

have said they want to remove their content from Spotify for what they deem is misinformation about the Covid-19 pandemic and vaccines spread by Mr. Rogan.

Singer-songwriter

India Arie

said she pulled her music from the platform because she opposed the language Mr. Rogan used around race and the amount of money he makes from Spotify. She shared the compilation video of Mr. Rogan using a racial slur in numerous instances on his show, which sparked the latest outcry.

“While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more. And I want to make one point very clear—I do not believe that silencing Joe is the answer,” Mr. Ek said. “We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope. Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress.”

Last week Spotify publicized its content policies and created advisories for pandemic-related shows that send listeners to an information hub about Covid-19.

In 2020, Spotify paid $100 million, according to people familiar with the deal, to host “The Joe Rogan Experience” exclusively on its platform. The podcast has been critical to Spotify’s growth and expansion beyond music streaming. Mr. Ek repeated in his letter to staffers that he wants the company to be the biggest audio platform in the world.

Spotify’s response comes as companies increasingly are being forced to address backlash stemming from content appearing on their platforms.

Netflix Inc.

late last year responded to the outcry over a

Dave Chappelle

stand-up special that some employees said was offensive to the transgender community.

At the time, Netflix Co-Chief Executive and Chief Content Officer

Ted Sarandos

issued a companywide email defending the special and saying the service wouldn’t pull it down. Mr. Sarandos said the company works hard to support creative freedom and this means “there will always be content on Netflix some people believe is harmful.” He also said he didn’t think the special incites hate or violence.

“The Joe Rogan Experience” is the No. 1 show in 93 markets, Spotify has said. In 2021, Mr. Rogan’s show was the most-listened-to podcast every month in more than 30 markets, including in the U.S., said a person familiar with the matter. Mr. Rogan’s listeners have grown by 75% from the time he joined Spotify’s platform in September 2020 to December 2021, the person said.

Mr. Ek said that having an open platform was a core value of Spotify and that disputes were inevitable. Still, he said, the company could do more to elevate creators from underrepresented communities and diverse backgrounds.

News Corp’s Dow Jones & Co., publisher of The Wall Street Journal, has a content partnership with Spotify’s Gimlet Media unit.

Spotify, Neil Young and Joe Rogan

Write to Steven Russolillo at steven.russolillo@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8



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Spotify CEO condemns Rogan’s use of racial slurs, but says company won’t be ‘silencing’ him

Ek’s comments come as Spotify faces an unprecedented crisis over Rogan’s rhetoric on race and Covid-19 that has enveloped the company in controversy and led to a growing number of recording artists and podcasters abandoning the platform.

Rogan, who vowed last week to do better when discussing matters related to the pandemic, apologized Saturday morning after a video compilation of him using the n-word was widely shared on social media.

Rogan said he is “not racist” and had not used such language in recent years. He admitted in an Instagram video posted to his account that he acted inappropriately, though he said videos being spread online took him out of context.

Rogan conceded, nevertheless, that “whenever you’re in a situation where you have to say, ‘I’m not racist,’ you f**ked up, and I clearly have f**ked up.”

Spotify (SPOT) struck a deal in 2020 with Rogan to exclusively carry his immensely popular podcast on its platform. The Wall Street Journal reported the deal was worth more than $100 million.

In his note to staff Sunday night, which Spotify provided to CNN Business, Ek said that he would be committing “an incremental investment of $100 million for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups.”

It’s unclear, however, whether such action will quell the controversy related to Rogan. Critics have called for far harsher measures, with many calling for the company to fire Rogan.

Ek said Sunday night that Rogan’s comments “do not represent the values of this company” and that Spotify had engaged in “conversations with Joe and his team about some of the content in his show, including his history of using some racially insensitive language.”

“Following these discussions and his own reflections, he chose to remove a number of episodes from Spotify,” Ek said.

More than 100 episodes of Rogan’s program had been scrubbed from the podcaster’s library, according to JRE Missing, a website that tracks the show.

Ek apologized to staff for how the controversy “continues to impact” each of them.

“I deeply regret that you are carrying so much of this burden,” Ek said. “I also want to be transparent in setting the expectation that in order to achieve our goal of becoming the global audio platform, these kinds of disputes will be inevitable.”

The Spotify chief executive said that balancing “creator expression with user safety” is something he has been thinking about and that he had asked teams to “expand the number of outside experts” they consult with on such efforts.

Ek and Spotify have been trying, unsuccessfully, to put an end to controversy related to Rogan’s podcast for weeks.

Neil Young was the first recording artist to ask that his music be removed from the platform on January 25. Joni Mitchell followed shortly after and other musicians and podcasters have continued to join the growing boycott.

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