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Corporate Layoffs Spread Beyond High-Growth Tech Giants

The headline-grabbing expansion of layoffs beyond high-growth technology companies stands in contrast to historically low levels of jobless claims and news that companies such as

Chipotle Mexican Grill Inc.

and

Airbus SE

are adding jobs.

This week, four companies trimmed more than 10,000 jobs, just a fraction of their total workforces. Still, the decisions mark a shift in sentiment inside executive suites, where many leaders have been holding on to workers after struggling to hire and retain them in recent years when the pandemic disrupted workplaces.

Live Q&A

Tech Layoffs: What Do They Mean?

The creator of the popular layoff tracker Layoffs.fyi Roger Lee and the head of talent at venture firm M13 Matt Hoffman sit down with WSJ reporter Chip Cutter, to discuss what’s behind the recent downsizing and whether it will be enough to recalibrate ahead of a possible recession.

Unlike

Microsoft Corp.

and Google parent

Alphabet Inc.,

which announced larger layoffs this month, these companies haven’t expanded their workforces dramatically during the pandemic. Instead, the leaders of these global giants said they were shrinking to adjust to slowing growth, or responding to weaker demand for their products.

“We are taking these actions to further optimize our cost structure,”

Jim Fitterling,

Dow’s chief executive, said in announcing the cuts, noting the company was navigating “macro uncertainties and challenging energy markets, particularly in Europe.”

The U.S. labor market broadly remains strong but has gradually lost steam in recent months. Employers added 223,000 jobs in December, the smallest gain in two years. The Labor Department will release January employment data next week.

Economists from Capital Economics estimate a further slowdown to an increase of 150,000 jobs in January, which would push job growth below its 2019 monthly average, the year before pandemic began.

There is “mounting evidence of weakness below the surface,”

Andrew Hunter,

senior U.S. economist at Capital Economics wrote in a note to clients Thursday.

Last month, the unemployment rate was 3.5%, matching multidecade lows. Wage growth remained strong, but had cooled from earlier in 2022. The Federal Reserve, which has been raising interest rates to combat high inflation, is looking for signs of slower wage growth and easing demand for workers.

Many CEOs say companies are beginning to scrutinize hiring more closely.

Slower hiring has already lengthened the time it takes Americans to land a new job. In December, 826,000 unemployed workers had been out of a job for about 3½ to 6 months, up from 526,000 in April 2022, according to the Labor Department.

“Employers are hovering with their feet above the brake. They’re more cautious. They’re more precise in their hiring,” said

Jonas Prising,

chief executive of

ManpowerGroup Inc.,

a provider of temporary workers. “But they’ve not stopped hiring.”

Additional signs of a cooling economy emerged on Thursday when the Commerce Department said U.S. gross domestic product growth slowed to a 2.9% annual rate in the fourth quarter, down from a 3.2% annual rate in the third quarter.

Not all companies are in layoff mode.

Walmart Inc.,

the country’s biggest private employer, said this week it was raising its starting wages for hourly U.S. workers to $14 from $12, amid a still tight job market for front line workers. Chipotle Mexican Grill Inc. said Thursday it plans to hire 15,000 new employees to work in its restaurants, while plane maker Airbus SE said it is recruiting over 13,000 new staffers this year. Airbus said 9,000 of the new jobs would be based in Europe with the rest spread among the U.S., China and elsewhere. 

General Electric Co.

, which slashed thousands of aerospace workers in 2020 and is currently laying off 2,000 workers from its wind turbine business, is hiring in other areas. “If you know any welders or machinists, send them my way,” Chief Executive

Larry Culp

said this week.

Annette Clayton,

CEO of North American operations at

Schneider Electric SE,

a Europe-headquartered energy-management and automation company, said the U.S. needs far more electricians to install electric-vehicle chargers and perform other tasks. “The shortage of electricians is very, very important for us,” she said.

Railroad CSX Corp. told investors on Wednesday that after sustained effort, it had reached its goal of about 7,000 train and engine employees around the beginning of the year, but plans to hire several hundred more people in those roles to serve as a cushion and to accommodate attrition that remains higher than the company would like.

Freeport-McMoRan Inc.

executives said Wednesday they expect U.S. labor shortages to continue to crimp production at the mining giant. The company has about 1,300 job openings in a U.S. workforce of about 10,000 to 12,000, and many of its domestic workers are new and need training and experience to match prior expertise, President

Kathleen Quirk

told analysts.

“We could have in 2022 produced more if we were fully staffed, and I believe that is the case again this year,” Ms. Quirk said.

The latest layoffs are modest relative to the size of these companies. For example, IBM’s plan to eliminate about 3,900 roles would amount to a 1.4% reduction in its head count of 280,000, according to its latest annual report.

As interest rates rise and companies tighten their belts, white-collar workers have taken the brunt of layoffs and job cuts, breaking with the usual pattern leading into a downturn. WSJ explains why many professionals are getting the pink slip first. Illustration: Adele Morgan

The planned 3,000 job cuts at SAP affect about 2.5% of the business-software maker’s global workforce. Finance chief

Luka Mucic

said the job cuts would be spread across the company’s geographic footprint, with most of them happening outside its home base in Germany. “The purpose is to further focus on strategic growth areas,” Mr. Mucic said. The company employed around 111,015 people on average last year.

Chemicals giant Dow said on Thursday it was trimming about 2,000 employees. The Midland, Mich., company said it currently employs about 37,800 people. Executives said they were targeting $1 billion in cost cuts this year and shutting down some assets to align spending with the macroeconomic environment.

Manufacturer

3M Co.

, which had about 95,000 employees at the end of 2021, cited weakening consumer demand when it announced this week plans to eliminate 2,500 manufacturing jobs. The maker of Scotch tape, Post-it Notes and thousands of other industrial and consumer products said it expects lower sales and profit in 2023.

“We’re looking at everything that we do as we manage through the challenges that we’re facing in the end markets,” 3M Chief Executive

Mike Roman

said during an earnings conference call. “We expect the demand trends we saw in December to extend through the first half of 2023.”

Hasbro Inc.

on Thursday said it would eliminate 15% of its workforce, or about 1,000 jobs, after the toy maker’s consumer-products business underperformed in the fourth quarter.

Some companies still hiring now say the job cuts across the economy are making it easier to find qualified candidates. “We’ve got the pick of the litter,” said

Bill McDermott,

CEO of business-software provider

ServiceNow Inc.

“We have so many applicants.”

At

Honeywell International Inc.,

CEO

Darius Adamczyk

said the job market remains competitive. With the layoffs in technology, though, Mr. Adamczyk said he anticipated that the labor market would likely soften, potentially also expanding the applicants Honeywell could attract.

“We’re probably going to be even more selective than we were before because we’re going to have a broader pool to draw from,” he said.

Across the corporate sphere, many of the layoffs happening now are still small relative to the size of the organizations, said

Denis Machuel,

CEO of global staffing firm Adecco Group AG.

“I would qualify it more as a recalibration of the workforce than deep cuts,” Mr. Machuel said. “They are adjusting, but they are not cutting the muscle.”

Write to Chip Cutter at chip.cutter@wsj.com and Theo Francis at theo.francis@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Why You Should Buy the Dumbest TV You Can Find

Photo: Gaurav Paswan (Shutterstock)

Watching television used to be a pretty straightforward experience. At one time, there were roughly seven channels and you got them by fiddling with an antenna. But the proliferation of programming platforms and the advance of technology has made interacting with your television a much more complex experience. Enter so-called “smart” televisions (sometimes referred to as connected TVs), which offer an all-in-one convenience: All the major streaming platforms pre-loaded, Internet connectivity is built-in (usually including the world’s worst web browsing experience), and they even have app stores that let you install other useful utilities, just as you do on your phone.

That’s a lot of reasons to want a smart TV in today’s hyper-connected age but there are actually a lot of reasons why you don’t want a smart TV—and why you should strongly consider buying a “dumb” TV that offers an incredible viewing experience, and leave all the smarts to a separate device. In fact, here’s why you should buy the dumbest TV you can find.

Consider ads and privacy when buying a TV

Smart TVs are marketed to you as the ultimate entertainment experience, but you’re actually not the only customer—or, often, even the most important customer. Many smart TV makers are aggressively selling your viewing data and populating their user interfaces (UI) with advertising. Televisions that cost thousands of dollars come out of the box absolutely riddled with preinstalled apps and huge, ugly, persistent ads everywhere you look.

Worse, they often bury the settings you need to change in order to eliminate most (but not all—never imagine you’d be allowed to actually own the television you just spent a mortgage payment on) of those ads.

And the privacy issue isn’t small. These days, when you power up a smart TV you probably have to click through a legal agreement—and somewhere in there you agree to let the TV’s manufacturer monitor everything you do with the device and sell that information. The companies that buy that information? They will use it to target ads, which will be served up on your TV. So not only will some faceless corporation know that you binge-watch Is It Cake?, they’ll also weaponize that information against you.

Even worse, some TV makers are experimenting with shoving ads at you while you’re watching live television. To be clear: This is in addition to the ads that a broadcast or cable channel might be serving up to you while you watch. And these live ads are calibrated using your own viewing data the TV has been gathering since you powered it up. And other TV manufacturers are rolling out ad models that are increasingly difficult to avoid, like Samsung’s “takeover” ads that pop up every time you turn on the TV.

Want to avoid this advertising hellscape? Buy a dumb TV. With a dumb TV you can hook up any streaming box you want—Roku, Apple, Chromecast—and if that platform starts to mimic a smart TV in terms of advertising and other concerns, you can leverage those free market forces and switch to another.

Security is a concern with smart TVs

When I bought my first “smart” TV a few years ago, having Netflix and other streamers pre-loaded was great. And then, not so great, because the TV’s manufacturer allowed the device’s operating system to decay, and never updated the built-in Netflix app. Eventually, I was basically forced to buy a Roku just to get the current version of the app.

And that’s not unusual. Television manufacturers are typically not software developers, and there is a strong tendency to orphan their platforms almost as soon as they release them. Aside from the inconvenience of having outdated apps, this is also a huge security concern. Your smart TV is an Internet-connected device, after all, loaded with your personal information and attached to your home’s wi-fi or wired Internet. Microsoft issues security updates for Windows on a weekly basis, so how do you think your TV is doing after two years of zero software patches? With a dumb TV you don’t have these concerns—granted, in theory your smart TV can be updated with new features, but no software is going to make a 4K TV into an 8K TV, so the benefits are minimal.

Flexibility is key

Finally, going with a dumb TV gives you the most flexibility and control when it comes to your entertainment experience. With a dumb TV, you can choose whatever streaming device you want. But an Amazon Fire stick or an Apple TV box will offer you all the same options and features, with the bonus of being able to switch any time you want. When you buy a smart TV, you’re locked into that company’s interface and platform whether you like it or not—and those platforms tend to be poorly-designed and frustrating to interact with.

Buying a dumb TV

The big caveat when it comes to dumb TVs is that they are absolutely not the priority in the market, and so it can be difficult to find a dumb TV that has the screen size, resolution, and other features of a smart TV. Still, it’s not impossible. Samsung makes a 65-inch 4K dumb TV, for example, as does Sceptre, but identifying and finding dumb TVs can be challenging. Here are a few tips if you’ve decided to go dumb:

  • Business displays. You know when you walk into an office or store and a bunch of big TVs are blaring advertising and store content? Those are almost always dumb TVs. They’re usually called commercial TVs or commercial monitors—the word “commercial” is the giveaway. These are fully-functioning TVs that typically don’t have smart features because businesses don’t need them.
  • Outdoor TVs. Most outdoor televisions lack smart features. They’re not ideal for indoor use, it’s true, because they’re designed to be super-bright to be visible in sunlit areas and often lack built-in speakers, but they’re an option if you run into a wall finding other sources of dumbness.
  • 4K monitors. The difference between a TV and a monitor is getting mighty thin in the streaming age. You can hook your streaming device to a computer monitor, instantly making it into a TV. Monitors tend to be smaller than TVs, however, so finding one bigger than 50 inches or so can be a challenge. Still, it’s an option if those smaller sizes work for you.

In the end, buying and setting up a TV is all about entertainment and relaxation—it should be easy. While you’ll definitely give up some features if you go dumb, you’ll also gain back your privacy and full control over your couch-surfing, which is priceless. But if you decide that the trade-offs for a smart TV are worth it, that’s obviously fine as long as that decision is an educated one.

 

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Opinion: Apple and Amazon are struggling, so investors may want to look to these tech stocks instead

Both Apple Inc. and Amazon.com Inc. had rare earnings disappointments on Thursday, which may lead investors to look in another direction for big holiday returns.

This column warned that the two tech giants could stumble this quarter, as the supply-chain issues that had been affecting other industries took a bite out of both Apple
AAPL,
+2.50%
and Amazon
AMZN,
+1.59%.
It appears those issues will continue into the normally huge holiday quarter for the consumer-focused companies, while a natural rival of both — Microsoft Corp.
MSFT,
+0.37%
— offered a huge holiday forecast just a few days earlier.

Read: The Tech earnings boom is fizzling out, as Apple and Amazon face the same issues as everyone else.

Apple reported a rare revenue miss — its first since the December quarter of 2018 — with revenue of $83.4 billion coming in $1.7 billion below analysts’ estimates of $85.1 billion for its fiscal fourth quarter. Since the pandemic, Apple no longer gives revenue guidance, but the bulk of the revenue shortfall came from iPhone sales, which came in $2.1 billion below analysts expectations. Sales of Macs and iPads, however, exceeded estimates.

Apple’s Chief Financial Officer Luca Maestri told analysts that the ongoing supply constraints hurt its revenue by around $6 billion, and that the impact will be larger in the December quarter. The products most effected were the iPhone, the iPad and the Mac, and the constraints were caused by both semiconductor shortages and manufacturing disruptions because of the COVID-19 pandemic.

Amazon reported an even sharper-than-expected drop in earnings, with a huge surge in expenses, as it tried to shore up staff and dealt with unprecedented supply-chain issues. Amazon’s costs to fulfill and ship orders increased to $18.5 billion from $14.71 billion. Amazon reported third-quarter earnings per share of $6.12, a drop of nearly 50% from the year-ago and below analysts’ average expectations of $8.90 a share.

These higher fulfillment and employee costs, like Apple’s supply-chain constraints, will continue in the fourth quarter, usually the biggest for consumer-related tech companies. Amazon CEO Andy Jassy said in a statement that Amazon expects to incur “several billion dollars of additional costs” in its consumer business, as it deals with “labor supply shortages, increased wage costs, global supply-chain issues, and increased freight and shipping costs.”

The shares of both tech mega stars — which both trade over $1 trillion in market cap — tumbled in after-hours trading, with Apple falling 3.65% while Amazon lost 3.89%.

While neither company is seeing any loss of demand — in fact the opposite is occurring because they cannot keep up with demand amid the global shipping and product constraints — the news was a downer for investors counting on them to finish the year strongly. As consumer-focused companies could have a harder time meeting all the demand in the upcoming holiday season, corporate-focused tech giants — such as Microsoft — could be a safer play for now.

Earlier this week, Microsoft topped $20 billion in net income for the first time, with PC revenue beating expectations and the company’s fast-growing cloud business still its biggest driver. The company’s shares were up slightly in after-hours trading Thursday and were on the way to potentially surpassing Apple in market value in regular trading hours on Friday.

Microsoft is not the only software name trending higher heading into the holidays. Atlassian
TEAM,
+1.08%,
the maker of team collaboration software, saw its shares soar 9% on Thursday after blowing past Wall Street’s estimates and seeing revenue for its its cloud-based products soar 50%. On Wednesday, cloud-based software provider ServiceNow Inc.
NOW,
+3.45%
beat estimates, and one analyst on Wall Street raised its price target; its shares climbed 3.45% on Thursday.

Investors looking to stock up on tech stocks for the holidays might want to move away from the traditional players — like Apple and Amazon — and look at enterprise software developers and other cloud-computing players. They may be a bit more boring, but they are poised for more growth in the coming fourth quarter, and could be better stocking-stuffers than the more consumer-focused giants.

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