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Entertainment

HBO says Euphoria is now its second biggest show ever

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Euphoria
Photo: Eddy Chen/HBO

The concept of an HBO show has changed over the years, from genre-defining “prestige dramas” like The Sopranos, to edgy/weird comedies like Curb Your Enthusiasm, to extremely expensive movie-level spectacles like Game Of Thrones, but even as the attention garnered by the spectacles seemed to overwhelm everything else, a little show called Euphoria has been trucking along, dominating the cultural conversation with its trippy, high-stakes stories about teens and drugs and sex and Zendaya.

And now, as of last night’s season finale, Euphoria is now the second-most watched show “since 2004” on HBO, with the first being Game Of Thrones. That stat comes from HBO itself (via Variety), so there’s no explanation for that “since 2004” thing (maybe some mid-run Deadwood or Sopranos season was technically bigger but HBO doesn’t want to waste some good PR for Euphoria?), but the point is that Euphoria is huge.

So huge that Variety says the per-episode ratings are up “nearly 100 percent” from the first season, and it hit “a new series high” with the episode that aired opposite the Super Bowl earlier this month. Who would’ve thought that there’s not much crossover between the audiences for Euphoria and the Super Bowl?

It’s worth underlining that this is all coming from HBO, so it is just meaningless HBO propaganda (like when Netflix brags about how popular its original content is), but its decision to trumpet this fact does at least indicate that HBO is very happy with Euphoria. Also, speaking of meaningless things, the show is the “most-tweeted TV show of the decade (so far),” according to a separate Variety report.

If that were a thing that mattered, though, we’d all be hearing about… 9-1-1: Lone Star a lot more than we currently do. (As of this writing, it’s one of the shows that’s currently trending on Twitter and the one that lends itself best to this kind of joke. WWE Raw and The Bachelor aren’t as funny, you see.)

If you’re eager to see what this Euphoria hype is about, the second season just finished and it’s already been renewed for a third.

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Entertainment

HBO Wants to Woo Amazon Prime Users With Deep Discount

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Photo: Evan Agostini / Staff (Getty Images)

Like a New Jersey mobster struggling to take care of his family while simultaneously confronting his own mental health issues, HBO is trying to make you an offer you can’t refuse.

After hemorrhaging subscribers as a result of executives’ decision to yank HBO from Amazon Prime Video’s Channels, WarnerMedia, the platform’s parent company, is dangling a 50% off sale in front of would-be HBO Max users in an effort to woo them back to the platform.

According to Deadline, the half-off discount will run from today through September 26 and will be available to both new and returning subscribers who had previously accessed HBO via Amazon’s Channels platform. The deal, which will last up to six months, would bring HBO Max’s monthly subscription cost down to $7.49 (HBO Max typically costs $15/month without ads, or $10 a month with ads.)

On Sept. 15, HBO was removed from Amazon Prime Video’s Channels service—the result of a deal cut by HBO’s parent company, WarnerMedia, years earlier that had sought to end the relationship as part of an effort to cut out the middle man so that HBO “owns” more of its subscribers. For the record, HBO Max will still be available as an app on Amazon’s Fire TV service—which is distinct from Amazon Channels—but the decision to sever Channels users from their HBO accounts has already resulted in roughly 5 million canceled subscriptions, all in the name of hopefully securing HBO Max as the primary entry point for future subscribers who want to access its proprietary streaming content.

It’s worth noting that the sticking point in the previous placement deal was the fact that it had allowed Amazon’s Channels division to maintain control of HBO’s streaming data—which just didn’t sit right with HBO. Sometimes you just want to be the capo of your own subscription data, capiche? This affluent north Jersey suburb isn’t big enough for all these streaming platforms and their respective tough wars—and at the end of the day, there can only be own big boss in town. In gabagool’s name, we pray.

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