Tag Archives: mobile

Samsung to Rival Apple Silicon by Developing Custom PC and Mobile Processors – MacRumors

  1. Samsung to Rival Apple Silicon by Developing Custom PC and Mobile Processors MacRumors
  2. Samsung Reportedly Speeds up In-House CPU Core Development, With Ex-AMD Senior Developer Tom’s Hardware
  3. Samsung denies report that it’s developing its own CPU cores for ‘Galaxy Chip’ 9to5Google
  4. Samsung: Reports of new internal CPU development team are not true SamMobile – Samsung news
  5. Samsung Has Assembled A Team To Develop Custom CPU Cores To Take On Apple And Eventually Qualcomm, But The First Design Still A Few Years Away Wccftech
  6. View Full Coverage on Google News

Read original article here

YouTube begins testing an enhanced ‘1080p Premium’ option for subscribers on mobile – XDA Developers

  1. YouTube begins testing an enhanced ‘1080p Premium’ option for subscribers on mobile XDA Developers
  2. YouTube says it isn’t messing with 1080p — “1080p Premium” is higher-bitrate The Verge
  3. YouTube Confirms Testing 1080p Premium Option For Subscribers – Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ: Benzinga
  4. YouTube testing ‘1080p Premium’ tier with enhanced bitrate 9to5Google
  5. YouTube begins testing “1080p Premium” stream option on mobile app – GSMArena.com news GSMArena.com
  6. View Full Coverage on Google News

Read original article here

Meta ‘Year of Efficiency’ call from Zuckerberg was what Street needed

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., center, departs from federal court in San Jose, Calif., on Dec. 20, 2022.

David Paul Morris | Bloomberg | Getty Images

With one simple slogan, Meta CEO Mark Zuckerberg temporarily quelled investor discontent with his company’s multibillion-dollar investment into the futuristic metaverse.

“Our management theme for 2023 is the ‘Year of Efficiency’ and we’re focused on becoming a stronger and more nimble organization,” Zuckerberg said as part of the release of Meta’s fourth-quarter earnings report.

Following a 64% plunge in Meta’s share price in 2022, Wall Street cheered the report, sending the stock up almost 20%, extending a rally that began late last year. Based on after-hours pricing, Meta is trading at its highest since July.

Growth is not what’s getting investors excited. Meta reported better-than-expected revenue in the fourth quarter, but sales still sank 4% from a year earlier, marking the third straight quarterly decline. And the forecast range for the first quarter suggests that year-over-year revenue could increase, but it could also fall again.

Rather, Zuckerberg’s commitment to cost cuts and efficiency is a sign that increasing profitability is important to Meta, which was known as a growth machine prior to last year’s slump.

“The first 18 years I think we grew it 20%, 30% compound or a lot more every year,” Zuckerberg said on the earnings call. “And then obviously that changed very dramatically in 2022, where our revenue was negative for growth, for the first time in the company’s history.”

In looking to the future, Zuckerberg struck a realistic tone.

“We don’t anticipate that that’s going to continue,” he said, regarding the recent drop in revenue. “But I also don’t think it’s going to go back to the way it was before.”

Meta lowered its estimates for total expenses in 2023 to be in the range of $89 billion to $95 billion, down from its prior outlook of $94 billion to $100 billion. In November, the company announced it would lay off over 11,000 workers, or 13% of its staff.

Zuckerberg said Meta will be more “proactive on cutting projects that aren’t performing or may no longer be crucial” and that it will emphasize “removing layers of middle management to make decisions faster.”

Meta is also reducing spending as it builds new data centers that are intended to be more efficient while still able to power the company’s various artificial intelligence technologies. Capital expenditures are now expected to be in the range of $30 billion to $33 billion for 2023 instead of $34 billion to $37 billion.

Zuckerberg is selling investors on a story they want to hear, acknowledging that the company got bloated and needed more financial discipline. One of Zuckerberg’s top deputies, technology chief Andrew “Boz” Bosworth, wrote a personal essay just a few days ago echoing that sentiment.

Still, Meta has plenty of challenges ahead, in terms of both costs and reviving its core ad business.

Meta’s Reality Labs unit, which is responsible for developing the nascent metaverse, lost $13.7 billion in 2022. Finance chief Susan Li told analysts that the company isn’t planning for any reduction in that unit anytime soon. Zuckerberg still sees it as the company’s future.

Digital advertising, meanwhile, is suffering from a struggling economy, and Li gave no indication that companies are planning to dramatically increase their spending in 2023.

Meta has also yet to recover from Apple’s 2021 iOS privacy update that made it harder to target users with ads. Li said the company has been improving its online advertising system, but Apple’s update is “still certainly an absolute headwind to our revenue number.”

During the question and answer part of the call, Zuckerberg was asked about Meta’s progress in generative artificial intelligence, which has become the latest hot thing in Silicon Valley. His answer indicated that Meta is pursuing opportunities there, but will be cautious in how quickly it proceeds. Running these programs is expensive, and Meta needs to ensure it can develop them affordably, he said.

Zuckerberg said that while Meta is researching how best to incorporate the new technology, he wants “to be careful not to get too ahead of the development of it.”

Correction: Meta’s earnings report and CEO Mark Zuckerberg’s comments occurred after the market close on Wednesday. An earlier version misstated the day.

WATCH: Meta grows in daily active users, shares pop on revenue beat

Read original article here

How Apple Has So Far Avoided Layoffs: Lean Hiring, No Free Lunches

No company is certain to avoid significant cutbacks in an economic environment as volatile as the current one, and Apple isn’t immune to the business challenges that have hit other tech giants. It is expected next month to report its first quarterly sales decline in more than three years. Apple has also slowed hiring in some areas.

But the iPhone maker has been better positioned than many rivals to date in part because it added employees at a much slower clip than those companies during the pandemic. It also tends to run lean, with limited employee perks and businesses focused on hardware products and sales that have so far largely dodged the economic downturn, investors say.

An Apple spokesman declined to comment.

From its fiscal year-end in September 2019 to September 2022, Apple’s workforce grew by about 20% to approximately 164,000 full-time employees. Meanwhile, over roughly the same period, the employee count at Amazon doubled, Microsoft’s rose 53%, Google parent

Alphabet Inc.’s

increased 57% and Facebook owner Meta’s ballooned 94%.

Apple has about 65,000 retail employees working in more than 500 stores who make up roughly 40% of the company’s total workforce.

On Friday, Alphabet became the latest tech company to announce widespread layoffs, with a plan to eliminate roughly 12,000 jobs, the company’s largest-ever round of job cuts.

Alphabet’s cut follows a wave of large layoffs at Amazon, Microsoft and Meta. The tech industry has seen more than 200,000 layoffs since the start of 2022, according to Layoffs.fyi, a website that tracks cuts in the sector as they surface in media reports and company releases.

The last big round of layoffs at Apple happened way back in 1997, when co-founder

Steve Jobs

returned to the company, which then cut costs by firing 4,100 employees.

So far, Apple’s core business has shown itself to be resilient against broader downturns in the market. The other four tech giants have suffered amid slowdowns in digital advertising, e-commerce and PCs. In its September quarter, Apple reported that sales at its most important business—the iPhone—advanced 9.7% from the previous year to $42.6 billion, surpassing analyst estimates.

After a period of aggressive hiring to meet heightened demand for online services during the pandemic, tech companies are now laying off many of those workers. And tech bosses are saying “mea culpa” for the miscalculation. WSJ reporter Dana Mattioli joins host Zoe Thomas to talk through the shift and what it all means for the tech sector going forward.

Apple may face a rougher December quarter, which it is scheduled to report on Feb. 2, as the company encountered manufacturing challenges in China, where strict zero-Covid policies damped much economic activity. Many analysts expect that demand hasn’t subsided for its iPhones and as the company continues to ramp back up manufacturing, demand is anticipated to move to the March quarter.

The company’s business model hasn’t been totally immune to broader slowdowns. Revenue from its services business continued to slow, growing 5% annually to $19.2 billion in the September quarter, shy of the gains posted in recent quarters.

Tom Forte,

senior research analyst at investment bank D.A. Davidson & Co., said he expects Apple to reduce head count, but it might do that quietly through employee attrition—by not replacing workers who leave. The company could move in the direction of making other cuts or adjustments to perks that are common in Silicon Valley. Apple doesn’t offer free lunches to employees on its corporate campus, unlike other big tech companies such as Google and Meta.

Some of the tech giants cutting jobs have spent heavily on projects that are unlikely to turn into strong businesses anytime soon, said Daniel Morgan, a senior portfolio manager at Synovus Trust Co., which counts Apple among its largest holdings. “Both Meta and Google are terribly guilty of that,” he said.

Meta has been pouring billions of dollars into its Reality Labs for its new ambitions in the so-called metaverse. Meta Chief Executive

Mark Zuckerberg

has defended the company’s spending on Reality Labs, suggesting that virtual reality will become an important technological platform.

After announcing the layoffs, Alphabet Chief Executive

Sundar Pichai

said the company had seen dramatic periods of growth during the past two years. “To match and fuel that growth, we hired for a different economic reality than the one we face today,” he wrote in a message to employees on Friday.

Apple also is working on risky future bets, such as an augmented-reality headset due out later this year and a car project whose release date is uncertain, but at a more measured pace.

Write to Aaron Tilley at aaron.tilley@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Read original article here

Nexon announces Project DW – Dungeon & Fighter open-world action RPG for console, PC, and mobile

Nexon [70 articles]” href=”https://www.gematsu.com/companies/nexon”>Nexon has announced the development of Project DW, an Open-World [160 articles]” href=”https://www.gematsu.com/genres/open-world”>open-world Action RPG [553 articles]” href=”https://www.gematsu.com/genres/rpg/action-rpg”>action RPG based on the Dungeon & Fighter intellectual property. It will be released worldwide across console, PC [16,628 articles]” href=”https://www.gematsu.com/platforms/pc”>PC, and mobile. A release date was not announced.

Here is an overview of the franchise, via Nexon:

Dungeon & Fighter is a PC action RPG featuring dynamic Action [847 articles]” href=”https://www.gematsu.com/genres/action”>action play. Since its initial launch in August 2005, the Dungeon & Fighter franchise has registered more than 850 million players worldwide. In Korea, Dungeon & Fighter Mobile [2,004 articles]” href=”https://www.gematsu.com/platforms/mobile”>Mobile was released in March 2022, and continues to be extremely popular with players. Multiple other new games are now in development on the Dungeon & Fighter intellectual property, including Project OVERKILL and Arad Chronicle: Kazan [2 articles]” href=”https://www.gematsu.com/games/arad-chronicle-kazan”>Project AK.

(Editor’s Note: Post image is of the “Season 7 Act 2. The Meister’s Laboratory” wallpaper from the Dungeon Fighter Online official website.)

Read original article here

Metaverse off to ominous start after VR headset sales shrank in 2022

Meta CEO Mark Zuckerberg demonstrates an Oculus Rift virtual reality (VR) headset and Oculus Touch controllers during the Oculus Connect 3 event in San Jose, California, U.S., on Thursday, Oct. 6, 2016.

David Paul Morris | Bloomberg | Getty Images

Over a year after changing his company’s name to Meta and committing to spend billions of dollars developing the metaverse, Mark Zuckerberg’s bet on virtual reality is no closer to paying off.

Sales of VR headsets in the U.S. this year declined 2% from a year earlier to $1.1 billion as of early December, according to data shared with CNBC by research firm NPD Group. Facebook’s advertising business generates that much revenue about every three days.

With the ad business mired in a slump, Zuckerberg has been looking to VR devices and related technology to pull Meta into the future. But data from analyst firm CCS Insight reveals that worldwide shipments of VR headsets as well as augmented reality devices dropped more than 12% year over year to 9.6 million in 2022.

Taken together, the estimates of VR headset sales and shipments create a problematic picture for Meta, whose stock price has lost about two-thirds of its value this year. Zuckerberg has said he’s playing the long game with the metaverse, expecting it take up to a decade to go mainstream and projecting it will eventually host hundreds of billions of dollars in commerce.

It’s not just Meta. Numerous venture firms and other tech companies have wagered big over the past decade on a futuristic world of virtual work, education, fitness and sports.

Meta’s Quest 2 headset, released in 2020, is by far the leader in the VR market, according to several analysts. Competing devices from companies like Valve, HP and Sony represent a small fraction of the market.

Sales of Meta’s flagship Quest device dropped in 2022, a decline that can be attributed to the device’s big year in 2021, said Ben Arnold, NPD’s consumer electronics analyst.

“VR had an amazing holiday in 2021,” Arnold said, referring to various promotions that helped boost sales of the devices at a time when gaming consoles like Sony’s PlayStation 5 were in short supply. “It was a great time last year to get one of these products, and VR totally crushed it.”

VR headset revenue in the U.S. doubled in 2021 from about $530 million in 2020, according to NPD.

A confluence of factors contributed to lower sales and shipments in 2022.

The Quest 2 has been around for a few years and, like any consumer electronics device, has lost some appeal as it’s aged. And while Meta released a new VR headset in fall, the Quest Pro, that device is geared toward businesses and costs $1,100 more than the Quest 2, pushing it even further out of reach for many VR enthusiasts.

Meta decided over the summer to raise the price of the Quest 2 by $100, citing inflationary pressures.

Leo Gebbie, an analyst at CCS Insight, said in an email that Meta’s price increase was a surprise “given that the company has been willing to sell the headset at such a low margin to try and drive uptake of VR and gain a high market share.”

Meta declined to comment about its VR headset sales or third-party estimates.

All eyes on Apple

Next year is expected to be another “slow year” for the VR market, CCS Insight said in its latest report, citing a weak economy and inflation.

Gebbie said “consumer budgets will be tightening,” and “non-essential purchases like VR headsets are likely to be the casualty of this.”

Sony’s next-generation VR headset will cost $550 when it debuts in February. Arnold said that while the PlayStation VR2 will “give the market kind of a shot in the arm,” it will likely not influence the overall VR market as much as the Quest 2 because Sony’s device requires owners to have a PlayStation 5 as way to power the headset.

Sony PlayStation VR2 headset

Sony

“The total addressable market of the PSVR2 is going to be PlayStation owners,” Arnold said.

A major question for next year remains whether Apple, as long rumored, will unveil a VR headset.

Apple could create a compelling VR headset with an accompanying software ecosystem, Arnold said.

Additionally, Apple’s reputation as a leader in consumer technology could provide a spark to the dim VR market, making the technology more attractive to the general public.

“If one company has the ability to transform the VR market overnight, it’s Apple,” said Gebbie. “With its hugely loyal fanbase, many of whom are comfortable with spending large amounts of money on technology, if Apple was to launch a headset we expect that it would perform very well.”

Apple is reportedly building a VR headset with AR features for a release as soon as 2023.

Eric Abbruzzese, a research director at ABI Research, said Apple could have success launching a VR headset geared toward businesses, which would likely help lure developers to the community. But the high price of an enterprise VR headset, which would likely retail for several thousand dollars, would still make it difficult for Apple to move the needle, Abbruzzese said.

“It probably won’t even ship 5 million units in its first year,” Abbruzzese said of an Apple enterprise VR headset. “But it is the first notable product from a huge tech incumbent.”

Apple didn’t respond to a request for comment.

One major thing the VR world lacks is a breakout hit, or a killer app.

Some games have gotten traction, like the musical rhythm game Beat Saber and VR versions of popular titles like Resident Evil, Abbruzzese said. And some users are showing more interest in using VR for fitness activities.

But in the console market, blockbuster games like FIFA and Call of Duty are “shipping hundreds of millions of products,” he said.

Meanwhile Meta’s Horizon Worlds social VR platform is still in its experimental phase.

“The only metaverse product really is Horizon and it’s not good right now,” Abbruzzese said.

WATCH: Meta has a tremendous future if it can just stop making mistakes

Read original article here

Vampire Survivors Gets Surprise Mobile Release For iOS, Android

Screenshot: Play Store

Vampire Survivors—which was technically released at the very end of 2021—is on a lot of people’s GOTY shortlists, partly because most people only got around to playing it in 2022, but mostly because it’s very good.

If you’re yet to play it, here’s the basic pitch:

Vampire Survivors, as the name suggests, is all about survival. It’s a pseudo-roguelike wherein you traverse an arena that rapidly begins to fill with all sorts of creepy monsters. Bats, skeletons, mummies, and giant praying mantises all relentlessly converge on your location from the edges of the screen. Luckily, the only thing you as the player need to concern yourself with is navigating this throng; your character auto-attacks with whatever gear you manage to acquire through level ups and item drops.

Previously available on PC, the game had a surprise release on mobile earlier today, turning up for sale on both the App Store and Play Store. While it’s desktop version is available on Steam for a cheap standalone price (its itch.io edition is free), these mobile editions are free to download.

The Apple version (it’s also out for iPads) is here, and the Play Store one here.

It’s funny that it’s now actually out on mobile, since our impressions of the game from earlier in the year specifically said:

Vampire Survivors’ true power, however, is in its near-constant dopamine rush. It feels like a mobile game without all the mobile game bullshit, or maybe one of those mindless Flash distractions you used to secretly pull up on your school’s study hall computers. Not only is clearing the screen of baddies satisfying, but every so often rare, stronger enemies reward you with a treasure chest that showers you in additional items and money for unlocks with a flashy sequence that rivals even the best loot boxes.

Read original article here

Apple Plans New Encryption System to Ward Off Hackers and Protect iCloud Data

Apple Inc.

AAPL -1.38%

is planning to significantly expand its data-encryption practices, a step that is likely to create tensions with law enforcement and governments around the world as the company continues to build new privacy protections for millions of iPhone users.

The expanded end-to-end encryption system, an optional feature called Advanced Data Protection, would keep most data secure that is stored in iCloud, an Apple service used by many of its users to store photos, back up their iPhones or save specific device data such as Notes and Messages. The data would be protected in the event that Apple is hacked, and it also wouldn’t be accessible to law enforcement, even with a warrant.

While Apple has drawn attention in the past for being unable to help agencies such as the Federal Bureau of Investigation access data on its encrypted iPhones, it has been able to provide much of the data stored in iCloud backups upon a valid legal request. Last year, it responded to thousands of such requests in the U.S., according to the company. 

With these new security enhancements, Apple would no longer have the technical ability to comply with certain law-enforcement requests such as for iCloud backups—which could include iMessage chat logs and attachments and have been used in many investigations.

Apple has added additional methods to help users recover their end-to-end encrypted data.



Photo:

Apple

The company said the security enhancements, which were announced Wednesday, are designed to protect Apple customers from the most sophisticated attackers.

“As customers have put more and more of their personal information of their lives into their devices, these have become more and more the subject of attacks by advanced actors,” said

Craig Federighi,

Apple’s senior vice president of software engineering, in an interview. Some of these actors are going to great lengths to get their hands on the private information of people they have targeted, he said.

The FBI said it was “deeply concerned with the threat end-to-end and user-only-access encryption pose,” according to a statement provided by an agency spokeswoman. “This hinders our ability to protect the American people from criminal acts ranging from cyberattacks and violence against children to drug trafficking, organized crime and terrorism,” the statement said. The FBI and law enforcement agencies need “lawful access by design,” it said.

A spokesman for the Justice Department declined to comment.

Former Western law-enforcement and intelligence officials said they were surprised by Apple’s decision in part because the company had refrained in the past from rolling out such encryption settings for iCloud. The officials said Apple would sometimes point authorities to the iCloud as a possible means of collecting information that could be useful for criminal investigations.

Ciaran Martin,

former chief of the U.K.’s National Cyber Security Centre, said the announcement by Apple could pose legal complications for the company in multiple democracies that in recent years have adopted or weighed restrictions on technology that can’t be responsive to law-enforcement demands.

“Things will only be clearer when further technical details are given,” Mr. Martin said. “But on the face of it, existing legislation in Australia and looming legislation in the U.K. would seem to give those governments the power to tell Apple in those countries effectively not to do this.”

Last year, Apple proposed software for the iPhone that would identify child sexual-abuse material on the iPhone. Apple now says it has stopped development of the system, following criticism from privacy and security researchers who worried that the software could be misused by governments or hackers to gain access to sensitive information on the phone.

SHARE YOUR THOUGHTS

What do you think about Apple’s new security feature? Join the conversation below.

Mr. Federighi said Apple’s focus related to protecting children has been on areas such as communication and giving parents tools to protect children in iMessage. “Child sexual abuse can be headed off before it occurs,” he said. “That’s where we’re putting our energy going forward.”

Apple released a feature in December 2021 called “Communication Safety” in Messages, which offers tools for parents that warn their children when they have received or attempt to send photos that contain nudity. The option is part of Apple’s “Screen Time” parental-controls software.

The new encryption system, to be tested by early users starting Wednesday, will roll out as an option in the U.S. by year’s end, and then worldwide including China in 2023, Mr. Federighi said.

“This development will prompt questions at home and abroad, including whether the government of China will really accept a loss of data access,” said Sumon Dantiki, a former senior FBI and Justice Department official who worked on cyber investigations and is now a partner at the King & Spalding law firm. U.S. officials have long pointed to China’s increasingly strict demands for access to data on companies that operate within its borders as a national-security concern.

In addition to Advanced Data Protection, Apple is also modifying its Messages app to make it harder for messages to be snooped on, and it will now allow users to log in to their Apple accounts with hardware-based security keys made by other companies such as Yubico.

Privacy groups have long called on Apple to strengthen encryption on its cloud servers. But because the Advanced Protection encryption keys will be controlled by users, the system will restrict Apple’s ability to restore lost data. 

Apple has added additional methods to help users recover their end-to-end encrypted data.



Photo:

Uncredited

To set up Advanced Data Protection, users will have to enable at least one data-recovery method. This could be a recovery key—a long list of numbers and characters that users could print out and store in a secure location—or the user could assign a friend or family member as a recovery contact.  

Over the past two decades, businesses and consumers have moved much of their data off computer systems that they control and onto the cloud—data centers filled with servers that are operated by large technology companies. That trend has made these cloud systems an attractive target for cyber intruders. 

Mr. Federighi said that Apple isn’t aware of any customer data being taken from iCloud by hackers but that the Advanced Protection system will make things harder for them. “All of us in the industry who manage customer data are under constant attack by entities that are attempting to breach our systems,” he said. “We have to stay ahead of future attacks with new protections.”

As Apple has locked down its systems, governments worldwide have become increasingly interested in the data stored on phones and cloud computers. That interest has led to friction between Apple and law-enforcement agencies, along with a growing market for iPhone hacking tools. In 2020, Attorney General

William Barr

pressured Apple for a way to crack the iPhone’s encryption to help with a terror investigation into a shooting that killed three people at a Florida Navy base.  

Advanced Protection will reduce the amount of iCloud information that Apple can provide to law-enforcement agencies, who frequently request iPhone data from Apple as part of their investigations. Apple received requests for information on 7,122 Apple accounts from U.S. authorities in the first six months of 2021, the last period for which the company has provided information.

Apple had already offered end-to-end encryption for some of its services, but the protection will now extend to 23 services, including iPhone backups and Photos. However, three services—Mail, Contacts and Calendar—won’t qualify for Advanced Protection because they use older technology protocols, Mr. Federighi said.

Mr. Federighi said Apple believes it shares the same mission as law enforcement and governments: keeping people safe. If sensitive information were to get in the hands of an attacker, a foreign adversary or some other bad actor, it could be disastrous, he said. 

“We’re giving users the option to keep that key only on their devices, which means that even if an attacker were to successfully breach the cloud and access all that data, it would be nonsense to them,” Mr. Federighi said. “They’d lack the key to decrypt it.”

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Read original article here

McDonald’s hopes discounts, contests boost mobile sales

Sopa Images | Lightrocket | Getty Images

Last holiday season, McDonald’s leaned on singer Mariah Carey’s starpower and discounts to drive customers to their mobile app.

This year, the Chicago-based restaurant giant is going further, giving customers the chance to win free McDonald’s for life for themselves and three of their friends with every mobile order. The chain is also offering exclusive access to branded merch releases and deals on food, like a 50-cent double cheeseburger.

The three-week-long promotion, which began Monday, is part of the company’s broader digital strategy to drive traffic to its mobile app through seasonal promotions and create recurring revenue without sacrificing profitability.

In recent years, restaurant companies have turned to loyalty programs to drive downloads of their mobile app and convince customers to keep coming back. McDonald’s CEO Chris Kempczinski said in late October that roughly two-thirds of U.S. customers who used the app in the last year had been active on it in the previous 90 days.

Tariq Hassan, chief marketing and customer experience officer for McDonald’s U.S. division, told CNBC that app users are “more meaningful and more profitable” than other customers.

A little more than a year after its U.S. launch, McDonald’s loyalty program has 25 million members who had been active on the company’s mobile app over the prior 90 days, as of Sept. 30.

For comparison, Starbucks, which has had a loyalty program for more than a decade, reported 28.7 million active U.S. members during its latest quarter. Chipotle Mexican Grill’s three-year-old rewards program has 30 million members, although the chain doesn’t disclose how many have been active over the last three months.

‘Boring’ creativity

Hassan, who joined McDonald’s more than a year ago after a stint at Petco, said that roughly 40% of digital customers start using its app thanks to marketing and paid media. The fast-food giant has been getting creative, pushing beyond advertising and discounts to attract new app users, particularly through promotions pegged to the time of year.

For example, the company held “Camp McDonald’s” for four weeks this summer. The program included discounts on its menu items, virtual concerts and limited-edition merch collaborations for mobile app users.

Hassan said the company had a goal of adding 2 million app users during the virtual camp but didn’t share how many members it actually added. (The promotion also angered some customers when issues with the third-party site resulted in hours-long virtual queues to buy a Grimace-themed pool float that sold out.)

Still, McDonald’s digital strategy isn’t mean to be flashy. Hassan said he’s told his team to be comfortable being “boring.”

“You don’t change your strategy just to change it, to do the new and exciting thing,” he said.

One way that McDonald’s has gotten comfortable being boring is through its menu. In the early days of the pandemic, like so many other restaurant chains, McDonald’s scaled back its offerings, eliminating items like parfaits and salads, to focus on classic items like the Big Mac and McNuggets. The move away from limited-time menu items proved successful, fueling U.S. sales growth even as lockdowns lifted and consumers resumed their old routines.

McDonald’s digital promotions have also leaned on core menu items. Celebrity meals in 2020 and 2021 put a spotlight on the favorite orders of musicians such as rapper Saweetie, featuring classic menu items like French fries and cheeseburgers.

“When you have that kind of strategic consistency, it gives you more time to wrap those windows with really interesting, exciting and unexpected experiences,” Hassan said.

Read original article here

Apple Makes Plans to Move Production Out of China

In recent weeks,

Apple Inc.

AAPL -0.34%

has accelerated plans to shift some of its production outside China, long the dominant country in the supply chain that built the world’s most valuable company, say people involved in the discussions. It is telling suppliers to plan more actively for assembling Apple products elsewhere in Asia, particularly India and Vietnam, they say, and looking to reduce dependence on Taiwanese assemblers led by

Foxconn

2354 4.05%

Technology Group.

Turmoil at a place called iPhone City helped propel Apple’s shift. At the giant city-within-a-city in Zhengzhou, China, as many as 300,000 workers work at a factory run by Foxconn to make iPhones and other Apple products. At one point, it alone made about 85% of the Pro lineup of iPhones, according to market-research firm Counterpoint Research. 

The Zhengzhou factory was convulsed in late November by violent protests. In videos posted online, workers upset about wages and Covid-19 restrictions could be seen throwing items and shouting “Stand up for your rights!” Riot police were present, the videos show. The location of one of the videos was verified by the news agency and video-verification service Storyful. The Wall Street Journal corroborated events shown in the videos with workers at the site.

Coming after a year of events that weakened China’s status as a stable manufacturing center, the upheaval means Apple no longer feels comfortable having so much of its business tied up in one place, according to analysts and people in the Apple supply chain.

“In the past, people didn’t pay attention to concentration risks,” said Alan Yeung, a former U.S. executive for Foxconn. “Free trade was the norm and things were very predictable. Now we’ve entered a new world.”

Footage shows police beating workers at Foxconn’s facility in Zhengzhou, China. The world’s biggest site making Apple smartphones had been under Covid-19 lockdowns in recent weeks. Screenshot: Associated Press

One response, say the people involved in Apple’s supply chain, is to draw from a bigger pool of assemblers—even if those companies are themselves based in China. Two Chinese companies that are in line to get more Apple business, they say, are Luxshare Precision Industry Co. and

Wingtech Technology Co.

 

On calls with investors earlier this year, Luxshare executives said some consumer-electronics clients, which they didn’t name, were worried about Chinese supply-chain snafus caused by Covid-19 prevention measures, power shortages and other issues. They said these clients wanted Luxshare to help them do more work outside China.

The executives referred to what is known as new product introduction, or NPI, when Apple assigns teams to work with contractors in translating its product blueprints and prototypes into a detailed manufacturing plan. 

It is the guts of what it takes to actually build hundreds of millions of gadgets, and an area where China, with its concentration of production engineers and suppliers, has excelled.

Apple has told its manufacturing partners that it wants them to start trying to do more of this work outside of China, according to people involved in the discussions. Unless places such as India and Vietnam can do NPI too, they will remain stuck playing second fiddle, say supply-chain specialists. However, the slowing global economy and slowing hiring at Apple have made it hard for the tech giant to allocate personnel for NPI work with new suppliers and new countries, said some of the people in the discussions.

Apple and China have spent decades tying themselves together in a relationship that, until now, has mostly been mutually beneficial. Change won’t come overnight. Apple still puts out new iPhone models every year, alongside steady updates of its iPads, laptops and other products. It must keep flying the plane while replacing an engine.

“Finding all the pieces to build at the scale Apple needs is not easy,” said Kate Whitehead, a former Apple operations manager who now owns her own supply-chain consulting firm.  

Yet the transition is under way, driven by two causes that are feeding on each other to threaten China’s historic economic strength. Some Chinese youth are no longer eager to work for modest wages assembling electronics for the affluent. They are seething in part because of Beijing’s heavy-handed Covid-19 approach, itself a concern for Apple and many other Western companies. Three years after Covid-19 started circulating, China is still trying to crush outbreaks with measures such as quarantines, as many other countries have returned to prepandemic norms.

Zhengzhou, China, is home to a giant Foxconn facility known as iPhone City. Shang Ji/Future Publishing/Getty Images
A worker is shown disinfecting equipment at iPhone City in Zhengzhou, China. VCG/Getty Images

Zhengzhou, left, is home to a giant Foxconn facility known as iPhone City, where a worker is shown at right disinfecting equipment. Shang Ji/Future Publishing/Getty Images; VCG/Getty Images

Protests in Chinese cities over the past week, during which some demonstrators called for the ouster of President

Xi Jinping,

suggested criticism over Covid-19 restrictions could build into a larger movement against the government.

All this comes on top of more than five years of heightened U.S.-China military and economic tensions under the Trump and Biden administrations over China’s rapidly expanding military footprint and U.S. tariffs on Chinese goods, among other disputes. 

Apple’s longer-term goal is to ship 40% to 45% of iPhones from India, compared with a single-digit percentage currently, according to Ming-chi Kuo, an analyst at TF International Securities who follows the supply chain. Suppliers say Vietnam is expected to shoulder more of the manufacturing for other Apple products such as AirPods, smartwatches and laptops.

For now, consumers doing Christmas shopping are stuck with some of the longest wait times for high-end iPhones in the product’s 15-year history, stretching until after Christmas. Apple issued a rare midquarter warning in November that shipments of the Pro models would be hurt by Covid-19 restrictions at the Zhengzhou facility.

In November, as the worker protests in the facility grew, Apple issued a statement assuring it was on the ground looking to resolve the issue. “We are reviewing the situation and working closely with Foxconn to ensure their employees’ concerns are addressed,” a spokesman said at the time.

The risk of too much concentration in China has long been known to Apple executives, yet for years they did little to lessen it. China supplied a literate and diligent workforce, political stability and a huge local market for Apple’s products.

Taiwan-based Foxconn, under founder

Terry Gou,

became an essential link between Apple in California and the Chinese assembly plants where iPhones get put together. Foxconn managers share a language and cultural background with mainland workers.

Pegatron Corp.

, another Taiwan-based contractor, has played a smaller but similar role.

Apple is looking to manufacture more in Vietnam, where a facility of China-based Luxshare, an Apple supplier, is located.



Photo:

Linh Pham/Bloomberg News

And both the government in Beijing and local governments in places such as Henan province, home to the Zhengzhou plant, have enthusiastically supported Apple’s business, seeing it as an engine of jobs and growth.

Even now, when ever-harsher anti-American rhetoric flows each day from Beijing over issues such as Taiwan and human rights, that backing remains strong.

People’s Daily, the mouthpiece of the Chinese Communist Party, hailed the Apple production site in a Nov. 20 video, saying it accounted directly or indirectly for more than a million local jobs. Foxconn shipped about $32 billion in products overseas from Zhengzhou in 2019, according to a Chinese government-linked think tank. All told, the Foxconn group accounted for 3.9% of China’s exports in 2021, according to the company.

“The government’s timely assistance…continuously provides a sense of certainty for multinational companies like Apple, as well as for the world’s supply chain,” the People’s Daily video said.

Yet such words ring hollow to many U.S. businesses in light of stringent anti-Covid measures by the government that have hampered production and roused worker unrest. A survey by the U.S.-China Business Council this year found American companies’ confidence in China has fallen to a record low, with about a quarter of respondents saying they have at least temporarily moved parts of their supply chain out of China over the past year.

To keep operating during government Covid-19 measures, the Zhengzhou factory is among those compelled to adopt a system in which workers stay on-site and contact with the outside world is limited to the bare minimum to keep the goods flowing. Foxconn has sealed smoking areas, switched off vending machines and closed dining halls in favor of carryout meals that workers bring back to their dormitories, often a half-hour walk away, workers said.

Many have escaped, jumping fences and walking along empty highways to get back to their hometowns. In November, the pandemic policies and pay disputes further fueled workers’ grievances. Some clashed with police at the site and left smashed glass doors.

Many of those abandoning the factory were young people who said on social media that they decided wages equivalent to $5 or less an hour weren’t enough to compensate for tedious production work, exacerbated by Covid-19 restrictions.

People protested throughout China this past week against the country’s strict anti-Covid protocols. Kevin Frayer/Getty Images
Beijing residents waited in line last month to be tested for Covid-19. Kevin Frayer/Getty Images

People protested throughout China this past week, left, against the country’s strict anti-Covid protocols. Beijing residents, right, waited in line to be tested for the disease. Kevin Frayer/Getty Images (2)

“It’s better for us to skate by at home than to be sucked dry by capitalists,” one person who identified herself as a departed Foxconn worker posted on her social-media account after the protests.

Asked for comment, a Foxconn spokesman referred to earlier statements in which the company blamed a computer error for some of the pay issues raised by new hires. It said it guaranteed recruits would be paid what was promised in recruitment ads. The spokesman declined to comment further.

China’s Covid-19 policy “has been an absolute gut punch to Apple’s supply chain,” said Wedbush Securities analyst

Daniel Ives.

“This last month in China has been the straw that broke the camel’s back for Apple in China.”

Mr. Kuo, the supply-chain analyst, said iPhone shipments in the fourth quarter of this year were likely to reach around 70 million to 75 million units, which he said was around 10 million fewer than market projections before the Zhengzhou turmoil. The top-of-the-line iPhone 14 Pro and Pro Max models have been particularly hard-hit, he said.

Accounts vary about how many workers are missing from the Zhengzhou factory, with estimates ranging from the thousands to the tens of thousands. Mr. Kuo said it was running at about 20% capacity in November, a figure expected to improve to 30% to 40% in December. One positive sign came Wednesday, when the local government in Zhengzhou lifted lockdown restrictions.

One Foxconn manager said hundreds of workers were mobilized to move machinery and components by truck and plane nearly 1,000 miles from Zhengzhou in central China to Shenzhen in the south, where Foxconn has its other main factories in China. The Shenzhen factories have made up some, but not all, of the production gap. 

Meanwhile, Foxconn is offering money to get workers to come back and stay for a while. One of its offers is a bonus of up to $1,800 for January to full-time workers in Zhengzhou who joined at the start of November or earlier. Those who wanted to quit have gotten $1,400. 

India and Vietnam have their own challenges.

People in Beijing protested this past week against stringent anti-Covid measures.



Photo:

Kevin Frayer/Getty Images

Dan Panzica, a former Foxconn executive who now advises companies on supply-chain issues, said Vietnam’s manufacturing was growing quickly but was short of workers. The country has just under 100 million people, less than a 10th of China’s population. It can handle 60,000-person manufacturing sites but not places such as Zhengzhou that reach into the hundreds of thousands, he said.

“They’re not doing high-end phones in India and Vietnam,” said Mr. Panzica. “No other places can do them.”

SHARE YOUR THOUGHTS

Do you think U.S. companies have grown overreliant on Chinese manufacturing? Join the conversation below.

India has a population nearly the size of China’s but not the same level of governmental coordination. Apple has found it hard to navigate India because each state is run differently and regional governments saddle the company with obligations before letting it build products there.

“India is the Wild West in terms of consistent rules and getting stuff in and out,” said Mr. Panzica.

The U.S. embassies of India and Vietnam didn’t respond to requests for comment.

Nonetheless, “Apple is going to have to find multiple places to replace iPhone City,” Mr. Panzica said. “They’re going to have to spread it around and make more villages instead of big cities.”

—Selina Cheng contributed to this article.

Write to Yang Jie at jie.yang@wsj.com and Aaron Tilley at aaron.tilley@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Read original article here