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New Apple Exclusive Reveals iPhone 15 Release Surprise

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01/10 Update below. This post was originally published on January 07

iPhone 15 Pro features have been leaked by Haitong International Securities analyst Jeff Pu, but the real surprise is Apple’s massive iPhone 15 camera upgrade.

In a research note seen by MacRumors, Pu doubles down on multiple upgrades expected for the iPhone 15 Pro and Pro Max (potentially rebranded as ‘Ultra’), all of which we have seen before: titanium chassis with solid-state volume buttons, 3nm A17 chip, Qualcomm Snapdragon X70 modem, USB-C port and a jump from 6GB to 8GB of RAM.

While it is good to have a significant source back leaks we have seen elsewhere, the real head-turner is Pu’s claim that the iPhone 15 and iPhone 15 Plus will upgrade to a 48-megapixel primary camera like iPhone 14 Pro models.

Pu states that this will be a three-staked sensor, like its Pro predecessors, which is a major surprise given its additional cost compared to the long-running 12-megapixel sensors Apple had been using. Pu also states that the iPhone 15 and iPhone 15 Plus models will move to USB-C, an upgrade initially thought to be Pro-only.

But this is where the surprises stop, with Pu saying that standard iPhone 15 models will again have a generation-older chipset (in this case, the A16 of the iPhone 14 Pro and Pro Max), and no telephoto lens.

01/09 Update: Bloomberg‘s Mark Gurman has used the latest edition of his Power On newsletter to reveal several further details of the iPhone 15 line-up, as well as backing information from other smaller leakers.

Gurman states that he expects a design upgrade for all standard iPhone 15 models with the pill-cutout and Dynamic Island now universal across the range. This is fascinating for a further reason: Dynamic Island’s success is partly due to its fluidity, which greatly benefits from a high refresh rate display.

Until now, ProMotion has remained a Pro-only feature, despite it being widely adopted by significantly cheaper Android rivals for some time now. So will this iPhone 15 upgrade also see both standard models finally up their display game?

In addition, Gurman backs claims that the iPhone 15 Pro models will come with a titanium frame (first revealed by LeaksApplePro in October), solid-state haptic volume buttons (ShrimpApplePro, October) and, as widely speculated, all models will switch from Lightning to USB-C.

01/10 Update: Momentum is building around the design changes for Apple’s iPhone 15 range. A new supply chain report seen by The Elec states, “Apple has confirmed that it will apply their Dynamic Island camera window to all four iPhone 15 series scheduled to be released in September.”

The report claims that Samsung Display’s Vietnam plant will be a key production partner in ramping up this design and has ordered equipment from Phil Optics to fulfill it. Samsung has come under increasing pressure from LG and BOE over the last year as Apple looks to reduce its dependency on Samsung.

The report also states that Apple is already working on a significant display upgrade called ‘Under Panel Face ID’, which it will introduce next year for iPhone 16 models. As the name suggests, it would allow Apple to hide the Face ID cutout under the display. This would halve the size of the current pill-shaped cutout, leaving more room for the Dynamic Island.

Apple has been working on under-display optics for some time. Apple filed its first ‘Under Panel Camera’ (UPC) patents back in 2019, adding to them in August 2021.

Some Android smartphones already ship with under-display front cameras, most notably the Galaxy Fold 4, but at present, there remains a significant trade-off in camera performance. Something likely to be a deal-breaker for Apple, which is famous for its practice of not releasing new technology until it believes it to be mature.

Apple has a delicate balance to strike this year. The latest price leak claims that Apple will not reduce iPhone 15 and iPhone 15 Plus prices, despite underwhelming sales of the iPhone 14 and iPhone 14 Plus. Instead, raising demand by increasing iPhone 15 Pro and Ultra pricing and therefore the gap between standard and Pro models.

This is risky ploy, and Apple needs to get the value proposition right. A 48-megapixel sensor and USB-C will certainly be welcome for standard iPhone 15 models. But for my money, the design also needs to change.

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Apple iOS 16 release set for tomorrow; some exciting features coming to your iPhone

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Apple will be releasing iOS 16 on September 12. Here are the new features you will get with iOS 16.

Apple is all set to release iOS 16 tomorrow, September 12. iOS 16 will bring new personalisation features, and more thus enhancing the iPhone experience for users. “iOS 16 enhances iPhone with all-new personalisation features, deeper intelligence and more seamless ways to communicate and share. Available from 12th September,” Apple said. Also, according to the information provided by a Twitter user- AppleTrack, Apple has confirmed that emergency SOS via satellite will launch in November as part of iOS 16.1.

“Apple has CONFIRMED that Emergency SOS via Satellite will launch in November as part of iOS 16.1,” AppleTrack tweeted. It can be known that Apple has unveiled four iPhone 14 models- iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max along with several other products including Apple Watch Series 8, Watch Ultra, Watch SE, AirPods Pro 2 at its Far Out event held on September 7. Also, all the iPhone 14 models will be supporting iOS 16. Needless to say, other iPhones like iPhone X, iPhone 11, iPhone 12, iPhone 13 and more will get iOS 16 too.

Want to check out the features iOS 16? Here is all you need to know.

Top 10 features of iOS 16

1. Lock Screen: You will get all-new ways to personalise your Lock Screen. You will be able to showcase your favourite photos, customise font styles and display a set of widgets to get information at a glance. You will also be able to switch your Lock Screen throughout the day, just touch and hold it, and then swipe.

2. Create multiple Lock Screens: You can now create different Lock Screens, each with a unique backdrop and style, and easily switch between them. Browse a gallery of wallpapers with suggested photos and themed collections for inspiration.

3. Widgets on the Lock Screen: You can choose to display a set of widgets as part of your Lock Screen to glance at information like the weather, time, date, battery levels, upcoming calendar events, alarms, time zones and Activity ring progress.

4. Notifications: View notifications on the Lock Screen in an expanded list view, stacked view or hidden view. And notifications appear at the bottom of the screen, so they stay out of the way.

5. Easily set up a Focus: A new streamlined setup for Focus lets you select the apps and people you want to receive notifications from by either allowing them or silencing them. Connect your Lock Screen to your Focus so the look and feel of your iPhone match how you want to use it in the moment. With a swipe, you can go from your Personal Focus to your Work Focus with widgets showing upcoming meetings and to-do lists.

6. iCloud Shared Photo Library: It will be coming later this year. You will be able to share a photo library with your family, share a separate iCloud photo library with up to five other people. Everyone has equal permissions for adding, editing and deleting photos in the shared library. Favourites, captions and keywords sync too, so if one person organises the collection, everyone benefits.

7. Messages: You can now edit a message you just sent or unsend a recent message altogether. And you can mark a message as unread if you can’t respond in the moment and want to come back to it later. You can edit a message for up to 15 minutes after sending it. While unsend any message for up to 2 minutes after sending it.

8. Mail: Intelligent search improves your results by correcting typos and using synonyms for your search terms. You will see a richer view of shared content and more from the moment you begin to search for email messages. You will also get notified if you forget to include an important part of your message, like an attachment or a recipient.

9. Safari: Share tabs and bookmarks, send messages and start FaceTime right from Safari. Whether you’re planning a trip with friends or shopping for a couch with your partner, you can share all the tabs in one place. And when they find something great, they can add tabs too.

10. Home: The Home app is rebuilt from the ground up to be even more efficient and reliable. Navigate all your smart home accessories in the redesigned Home tab. New categories for climate, lights, security and more let you access relevant accessories with just a tap. And a multi-camera view puts your smart home cameras front and centre.

There are several more features you can enjoy. Check it here. https://www.apple.com/in/ios/ios-16/features/.

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New Apple Exclusive Reveals Lower-Than-Expected iPhone 14 Price

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08/06 Update below. This post was originally published on August 03

Apple leaks have consistently agreed on one thing: iPhone 14 models are getting more expensive. That is, until now.

In a new blog post, anonymous leaker Lanzuk has revealed that Apple has “decided to freeze the launch price of the iPhone 14 base model through a decision at the top executive level.” And given Lanzuk’s solid track record, there is every reason to believe this.

Lanzuk explains that Apple’s decision was based on “global mobile phone market stagnation and demand decline… so the price of the basic model is frozen despite some price increase factors.”

Detailed by other leakers, these factors include an increase in component prices due to shortages and Apple upgrading several key elements of the iPhone 14 lineup. Most notably, an all-new front-facing camera module from LG Innotek, which leaks claim is triple the price of its predecessor.

Lanzuk is undoubtedly aware of the shock and potential disbelief his news will generate and stresses that his information comes from a rock-solid source within a “major US financial institution.” Moreover, Lanzuk has a track record that deserves respect. While the insider has had the occasional miss, there have been a number of accurate leaks for both Apple and Samsung devices in the last year.

08/05 Update: further information has leaked regarding the iPhone 14’s launch, and it is more good news. Influential analyst and industry insider Ming-Chi Kuo reports that Apple has successfully expanded production of the upcoming base model in India ahead of release.

“Foxconn’s iPhone production site in India will ship the new 6.1″ iPhone 14 almost simultaneously with China for the first time in 2H22 (India being one quarter or more behind in the past),” explained Kuo. “In the short term, India’s iPhone capacities/shipments still have a considerable gap with China, but it’s an important milestone for Apple in building a non-Chinese iPhone production site.”

My contacts believe this strategy will deliver an immediate pay-off, with Apple able to supply substantial stock of the iPhone 14 for its September release. This contrasts starkly with the ongoing supply chain issues faced by the iPhone 14 Max. While Kuo expects the new 6.7-inch model to launch alongside the rest of the range, Ross Young, CEO of Display Supply Chain Consultants (DSCC), has warned that “iPhone 14 Max panel shipments [are] still way behind through August.”

So if you plan to buy Apple’s most affordable big-screen iPhone to date, I suspect you will have to move fast when they go on sale.

08/06 Update: speaking to me today, popular tipster AppleLeaksPro says the new prices align with what he has heard for several months. “The Pros are substantially more expensive to manufacture,” LeaksApplePro explained, citing the new punch-hole display, upgraded 48MP camera, stainless steel chassis (which has been a cost differentiator since the iPhone XS) and A16 chipset.

“There are a lot of differences,” the leaker told me, saying the expectation is Apple will focus primarily on the iPhone 14 Pro models at launch. “My guess is that Apple will talk little to nothing about the iPhone 14.”

AppleLeaksPro says the driver behind all of this is “Differentiation”. This ties in with similar moves Apple has made to increase price and feature differences between the standard and Pro models of iPads, Macs and MacBooks in recent years. The strategy has proved successful, even if it is harder to pinpoint any feature that will make iPhone 14 Pro models objectively professional-orientated.

All of which means a split is opening up in the leaks community. Last month, noted analysts at Wedbush explained that price increases across the range were inevitable because “Prices have been increasing across the whole supply chain, and Cupertino needs to pass these costs to the consumer on this release.”

From what I understand, there is some truth to both positions. Pressure in the supply chain is increasing costs, as are several new components in the iPhone 14 range (particularly new front cameras).

That said, I understand that Apple is also determined to make 2022 the year it drives differentiation between Pro and non-Pro models, even if that means swallowing some of the cost increases in the standard models. This is a significant factor behind the iPhone 14’s similarity to its predecessor, both in design and performance, with the upgrades likely to be smaller than any previous generational iPhone upgrade.

As a result, expect this to be one of the more controversial iPhone launches in recent years.

If correct, Lanzuk’s claim would mean the iPhone 14 retains its $799 asking price (instead of jumping to $899), which also builds hope that the new iPhone 14 Max will also be priced $100 lower at $899. These price points make sense, given Apple’s determination to widen the feature and performance gap to iPhone 14 Pro models, which are still expected to go up in price:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Furthermore, I would argue that Lanzuk’s claim still equates to an effective $100 price increase across the range. This is because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the entry-level model, and the $899 iPhone 14 Max will take the place of the $799 iPhone 13. Given their respective increases in screen size, these rises are also easier for Apple to market to customers.

Will iPhone 14 lineup be worth it? Design, camera and performance upgrades on the Pro models certainly appear so, but with a potential transition from Lightning to USB-C in 2023 I would still urge caution if you don’t have to upgrade this year.

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New Apple Exclusive Reveals Lower-Than-Expected iPhone 14 Price

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08/05 Update below. This post was originally published on August 03

Apple leaks have consistently agreed on one thing: iPhone 14 models are getting more expensive. That is, until now.

In a new blog post, anonymous leaker Lanzuk has revealed that Apple has “decided to freeze the launch price of the iPhone 14 base model through a decision at the top executive level.” And given Lanzuk’s solid track record, there is every reason to believe this.

Lanzuk explains that Apple’s decision was based on “global mobile phone market stagnation and demand decline… so the price of the basic model is frozen despite some price increase factors.”

Detailed by other leakers, these factors include an increase in component prices due to shortages and Apple upgrading several key elements of the iPhone 14 lineup. Most notably, an all-new front-facing camera module from LG Innotek, which leaks claim is triple the price of its predecessor.

Lanzuk is undoubtedly aware of the shock and potential disbelief his news will generate and stresses that his information comes from a rock-solid source within a “major US financial institution.” Moreover, Lanzuk has a track record that deserves respect. While the insider has had the occasional miss, there have been a number of accurate leaks for both Apple and Samsung devices in the last year.

08/05 Update: further information has leaked regarding the iPhone 14’s launch, and it is more good news. Influential analyst and industry insider Ming-Chi Kuo reports that Apple has successfully expanded production of the upcoming base model in India ahead of release.

“Foxconn’s iPhone production site in India will ship the new 6.1″ iPhone 14 almost simultaneously with China for the first time in 2H22 (India being one quarter or more behind in the past),” explained Kuo. “In the short term, India’s iPhone capacities/shipments still have a considerable gap with China, but it’s an important milestone for Apple in building a non-Chinese iPhone production site.”

My contacts believe this strategy will deliver an immediate pay-off, with Apple able to supply substantial stock of the iPhone 14 for its September release. This contrasts starkly with the ongoing supply chain issues faced by the iPhone 14 Max. While Kuo expects the new 6.7-inch model to launch alongside the rest of the range, Ross Young, CEO of Display Supply Chain Consultants (DSCC), has warned that “iPhone 14 Max panel shipments [are] still way behind through August.”

So if you plan to buy Apple’s most affordable big-screen iPhone to date, I suspect you will have to move fast when they go on sale.

If correct, Lanzuk’s claim would mean the iPhone 14 retains its $799 asking price (instead of jumping to $899), which also builds hope that the new iPhone 14 Max will also be priced $100 lower at $899. These price points make sense, given Apple’s determination to widen the feature and performance gap to iPhone 14 Pro models, which are still expected to go up in price:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Furthermore, I would argue that Lanzuk’s claim still equates to an effective $100 price increase across the range. This is because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the entry-level model, and the $899 iPhone 14 Max will take the place of the $799 iPhone 13. Given their respective increases in screen size, these rises are also easier for Apple to market to customers.

Will iPhone 14 lineup be worth it? Design, camera and performance upgrades on the Pro models certainly appear so, but with a potential transition from Lightning to USB-C in 2023 I would still urge caution if you don’t have to upgrade this year.

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New Apple Leak Reveals iPhone 14 Screen Shock

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07/24 Update below. This post was originally published on July 21

According to multiple iPhone 14 leaks, Apple’s new entry-level iPhone will be almost identical to its predecessor. But now momentum is gathering around one surprising upgrade, which has the potential to leave rivals behind.

Speaking to me, respected industry display specialist Ross Young, CEO of Display Supply Chain Consultants (DSCC), revealed that Samsung’s ‘M12 OLED material set’ display tech is coming to all iPhone 14 models. And considering that it didn’t even make Samsung’s flagship Galaxy S22 Ultra, this is a shock.

The news also builds on an earlier report from The Elec, which said M12 was under consideration by Apple. But no one seriously expected it to be used in every iPhone 14 model, and I would have been cynical myself were it not for Young’s remarkable track record,

So what is M12? In essence, it comprises the red, green and blue pixel’s dopant, host and prime elements in OLED displays. What M12 brings to the table is improved display performance, color accuracy and energy efficiency. Given that displays are one of the greatest power drains in a smartphone, this latter capability is key. Especially with leaks claiming iPhone 14 battery capacities will be similar to the iPhone 13 line-up.

07/23 Update: further details around the iPhone 14 range’s production have now leaked. In a tweet thread, influential TF International Securities analyst Ming-Chi Kuo, revealed that Apple has added a new supplier to aid with the widespread problem of chip shortages impacting the sector.

Kuo explained that SG Micro has “passed the quality certification of the higher-end iPhone 14 and will likely ship the PMICs (battery and level shifter) for the iPhone 14 in 2H22.”

Battery capacities are one of the main talking points around the iPhone 14 range. While the iPhone 14, iPhone 14 Max and iPhone 14 Pro all alledged to receive small boosts, the iPhone 14 Pro Max battery is tipped to be smaller than its predecessor.

Power efficiency has been a calling card of Apple hardware in recent years, so it will be fascinating to see how this is managed in the iPhone 14 lineup, and the addition of SG Micro looks well timed.

07/24 Update: Ross Young has provided additional updates about the adoption of M12 on the iPhone 14 lineup, and it isn’t all good news.

While previously stating that M12 will increase the power efficiency of iPhone 14 displays compared to their predecessors, he explained that this doesn’t mean they will be class-leading in other areas. “The S22 Ultra will still likely be brighter due to the MLA/MLP structure, which boosted brightness to 1750 nits. But [it] should be better than iPhone 13,” he told me.

This makes sense. For context, the iPhone 13 and iPhone 13 Pro are rated at 800 and 1000 nits peak brightness, respectively, so the generational jump would have had to be massive. Moreover, Apple has never been interested in winning a spec war, and it fits that the company would prioritize efficiency first.

Interestingly, Young also gave context around Samsung’s omission of M12 in the Galaxy S22 lineup, saying that the “timing didn’t work out. M12 only just launching.” So it looks like Samsung’s loss will be Apple’s gain — at least until the Galaxy S23 lineup launches early next year.

So why didn’t Samsung put this tech in its Galaxy S22 lineup? According to The Elec it came down to cost-cutting. However, that will be hard for some Galaxy fans to stomach when the Galaxy S22 Ultra is almost twice the price of an iPhone 14.

Consequently, the Galaxy S22 Ultra and Galaxy S22 Plus use M11 (the same as 2021 models), while the standard Galaxy S22 only has M10, a generation first used by the Galaxy S20 range in 2020.

Yes, iPhone 14 prices are tipped to increase across the range, but Apple fans will point to all the little things the company continues to get right with its devices. And this looks set to be another one.

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Leaks, rumours and everything we know so far

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Although Apple has made any dates official yet, the. iPhone 14 series is expected to arrive in September.  This year, leaks have suggested a lot about the new iPhone 14-series already, including major differences between the Pro and non-Pro models, the lack of a ‘mini’ variant and also, a new design choice for Apple’s signature notch. Here’s everything we know about the upcoming iPhone 14 series so far.

No more ‘mini’

Leaks have suggested for months that the iPhone 14 series will come with no compact ‘mini’ variant. Apple has apparently decided to ditch the small-size iPhone due to poor sales and will not continue to make them from the iPhone 14 series. While the flagship number-series focuses on larger phones, Apple fans who want a compact device could now only be left with the iPhone SE-series.

Four new iPhone variants

Despite the lack of a ‘mini’ variant, Apple will still make four distinct iPhone variants this year, just as the iPhone 12 and 13 series. However, a new iPhone 14 Max is set to debut this year alongside the usual lineup of a vanilla Apple iPhone 14, an iPhone 14 Pro and a 14 Pro Max. This will leave buyers two choices for a large iPhone, as they’ll be able to get a larger iPhone without putting in more money behind a getting a ‘Pro’ variant just for the size.

Different chipsets across the series 

The iPhone 14 series may also be the first iPhone series where we may see different chipsets powering the Pro and non-Pro variants of the phone. As per Apple Analyst Ming-Chi Kuo, Apple will only bring the new A16 Bionic chip to the iPhone 14 Pro and 14 Pro Max. Meanwhile, the iPhone 14 and iPhone 14 Max may still be powered by last year’s A15 chip, or a variant of it with some changes.

Apple is also reportedly bringing new components from Sony (for the camera) and LG (for the display of the phone) only for the Pro-variants, suggesting that the non-Pro iPhone 14 variants may not see a big camera upgrade compared to last year either.

New ‘i-shaped’ notch

The new iPhone 14-seres is also reported to be the first to ditch the signature Apple notch and instead, implement a new i-shaped notch. This will include a round punch hole cutout along with a longer pill-shaped notch. While the punch-hole is expected to pack the front camera, the pill-shaped notch could incorporate the IR sensors for Apple’s FaceID functionality.

However, we still don’t know if the new design will come to all four models or only the Pro variants.

Full renders leaked

A new leak by CGTrader has shown us what the iPhone 14 Pro and 14 Pro Max variants could look like. Check the images below.

What the new iPhone 14 Pro variants could look like. (Image Source: CGTrader)

As you can see, not much of a difference in design is expected this year except for the new notches. The phones will feature the same metal chassis design and triple-camera setup on the back.

iPhone 14 Max could be be in short supply at launch

The newest entry in the lineup, the non-Pro ‘Max’ variant, is expected to not have enough units due to supply constraints. Analyst Ross Young suggested that display panel shipments for the new Max variant are “way behind” schedule. This also suggests we will be seeing a unique display panel for the iPhone 14 Max, one that’s expected to feature about the same size as the rumoured 6.7-inch iPhone 14 Pro Max, but with a different notch implementation.



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New Apple Exclusive Reveals iPhone 14 Price Shock

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07/17 Update below. This post was originally published on July 14

Apple leaks have revealed that iPhone 14 Pro models will receive multiple exclusive upgrades and higher pricing. But now a new report claims standard iPhone 14 models will also receive a price bump, despite being virtually unchanged from their predecessors.

Speaking to The Sun, Dan Ives, head of popular analyst group Wedbush Securities, cites supply chain prices as the driving force behind the increase.

“We believe a $100 price increase is coming for the iPhone 14,” explained Ives. “Prices have been increasing across the whole supply chain, and Cupertino needs to pass these costs to the consumer on this release.”

If correct, the iPhone 14 lineup would breakdown as follows:

  • iPhone 14 – $899 (iPhone 13 $799)
  • iPhone 14 Max – $999 (iPhone 13 Mini $699)
  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

While the $100 would hurt, particularly for standard models, which will sport the same design, rear cameras and chipset as the iPhone 13, the big financial hit comes with the range’s entry point jumping from $699 to $899. This near-30% increase results from Apple discontinuing the 5.4-inch iPhone 13 Mini in favour of a 6.7-inch iPhone 14 Max (also tipped to be called the ‘iPhone 14 Plus’), which pushes the iPhone 14 into the base model position.

07/16 Update: now the iPhone 14 range has started production, leaks are not only accelerating but they are adding a level of detail we have not seen before. Reliable anonymous leaker, ShrimpApplePro — the first leaker to reveal the new iPhone 14 Pro dual punch-hole redesign — has now published detailed schematics for the flagship iPhone 14 Pro Max via Weibo.

The headline news is the schematics again back up the large number of leaks claiming Apple will scrap the notch, though it is expected to be retained for non-Pro models. That said, at this stage, the more interesting information for me is the dimensions they reveal:

  • iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
  • iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm

While the differences are slight, they eliminate one popular line of thought: that Apple would use the same chassis for iPhone 14 Pro models as their predecessors. Speculation will now accelerate about what those changes are.

My suspicion is the new 48-megapixel primary camera exclusive to Pro models will be a significant factor. But hopes that larger batteries are behind the increase seem unlikely based on a recent capacity leak. Leak season is well and truly open.

07/17 Update: LeaksApplePro has cast doubt on Wedbush’s pricing claims. The leaker, who has regularly provided iPhone pricing data in the past, told me the drive for Apple in 2022 is to widen the gap between Pro and non-Pro iPhone 14 models and price is one way that the company will do this.

“The difference between the iPhone 14 Max and iPhone 14 Pro is huge,” the leaker explained. “Apple is really trying to save as much money as possible with the iPhone 14 production, so I don’t think the company plans on the $100 raise Wedbush is talking about”

While this would be good news for buyers of standard models, LeaksApplePro does warn that Apple is looking to raise iPhone 14 Pro prices by at least $100. $799, $899, $1099, $1199 are the prices the insider believes Apple has pinned for the iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro and iPhone 14 Pro Max at present but they are not locked in:

“Apple could definitely change these prices, but right now that’s what’s being considered,” the leaker added.

This breakdown makes a lot of sense. By removing the Mini, Apple already increases the entry price for the iPhone 14 range to $799 from the $699 of the iPhone 13 lineup; and by using most of the same parts for standard iPhone 14 models as the iPhone 13, the company avoids major new costs.

This opens the door for higher iPhone 14 Pro pricing, greater hardware differentiation and increased upsell potential. If the leaks are correct, this will be a strategy which polarizes customers at a time of high global inflation. That said, my guess is there will still be queues around the block when these phones launch in late September/early October.

Such a chasm would cause genuine shock. It would also be a hard sell. Historically, Apple has kept previous generation iPhones on sale at lower prices after their successors’ launch. If Apple does this again, opting for a virtually identical iPhone 13 or even iPhone 13 Mini (which could be as low as $599) would be a no-brainer.

There is one popular industry counterpoint. That is, Apple will retain iPhone 13 pricing for the iPhone 14 and the lack of an iPhone 14 Mini will account for a $100 entry-level increase rather than the $200 gap discussed here. However, this doesn’t account for the hike in supply chain prices, so it may prove overly optimistic.

So should you upgrade? Throw in the red-hot rumor that iPhones will move from Lightning to USB-C in 2023 and, for me, I think this is an upgrade year to forget unless you’re in desperate need. That said, based on supplier deposit sizes, it looks like another super cycle regardless.

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New Apple Leak Reveals iPhone 14 Battery Surprise

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06/28 Update below. This post was originally published on June 25

Apple’s iPhone 14 design changes leaked months ago, but speculation around their performance has proved much more controversial. And now a new leak has set tongues wagging about their battery life.

Shared by credible industry insider ShrimpApplePro, a new Baidu post has published what it claims are the battery capacities for all iPhone 14 models. This is the first time capacities have been reported for the new range and while three models have received minor battery increases, a drop for the iPhone 14 Pro may mean your money is better spent elsewhere. [06/25 update – Baidu post now removed, this is often seen as a sign of accuracy because accurate data is more sensitive and posters come under significant pressure but it is impossible to know for sure]

The leak breaks down the battery capacities as follows:

  • iPhone 14 – 3279 mAh (iPhone 13 – 3,227 mAh)
  • iPhone 14 Max – 4325 mAh (N/A)
  • iPhone 14 Pro – 3200 mAh (iPhone 13 Pro – 3,095 mAh)
  • iPhone 14 Pro Max – 4323 mAh (iPhone 3 Pro Max – 4,352 mAh)

The big news comes from the big phones and, if these numbers are correct, there is every chance that the new iPhone 14 Max will outlast the flagship iPhone 14 Pro Max.

06/27 Update: Bloomberg’s Mark Gurman has published a deluge of information on Apple’s upcoming products, including the iPhone 14 line-up, in his latest Power On Newsletter.

In addition to leaks surrounding a slew of new M2-based devices — Mac Mini, Mac Pro and iPad Pro models coming “later this year” sporting a variety of M2, M2 Pro, M2 Max, M2 Ultra and M2 Extreme chips, a moderate Apple Watch 8 upgrade using the same chipset as the Watch 7, a second-generation HomePod and AirPods Pro and an A14-based Apple TV — Gurman also detailed multiple iPhone 14 upgrades.

“Like the Apple Watch, the iPhone 14 Pro will be able to show widgets displaying weather, calendars, stocks, activities and other data while the screen remains at a low brightness and frame rate,” wrote Gurman, adding his weight to revealing iOS 16 beta code which hinted at the feature earlier this month.

Gurman adds further detail as well, saying “there will be a setting—also like the Apple Watch—that keeps sensitive data from appearing on the lock screen for all to see.” This would combat one of the big concerns iPhone users have expressed about this feature.

Gurman also doubles down on previous industry leaks saying iPhone 14 Pro models will have “a much-improved front-facing camera, a new rear-camera system that includes a 48-megapixel sensor, thinner bezels, a faster A16 chip, and a redesigned notch with a pill-shaped cutout for Face ID and a hole punch for the camera.”

On the flip side, standard models will generate “less excitement” because “The lower-end phones will stick with the same A15 chip as the iPhone 13, though the 5.4-inch mini size will be replaced with a 6.7-inch model.” Meanwhile, despite the entry-level iPad switching to USB-C in the fall, Gurman says iPhone 14 models will stick with Lightning for another year with the transition coming in 2023. Whether the inclusion of a soon-to-be legacy connector puts off potential upgraders in 2022, only time will tell.

06/28 Update: What will be will be! A new report from tech site and supply chain specialist Digitimes claims that components have now been finalized for the iPhone 14 range and shipments have begun.

Citing supply chain sources in Taiwan, Digitimes says the components — which are sourced from numerous different suppliers — have been sent to Apple’s manufacturing partners, the biggest and longest running of which is Foxconn. These components will be stockpiled before mass production begins in the next 1-2 months ahead of the range’s traditional September/October release.

The big news from this development is twofold. First, specifications for the new phones are a lock. Apple has the capacity to switch suppliers mid-cycle but it would only be for like-for-like components (e.g. identical battery capacities, camera resolutions, etc). The company has never improved iPhone specifications for any model after sales have begun. That would undermine buyer confidence and risk the creation of a ‘wait and see’ upgrade approach.

This can be seen even when it has a detrimental effect, such as when it became clear that iPhone 12 Mini battery life was poor. Instead Apple waited until the iPhone 13 Mini to make improvements.

Second, leaks around the iPhone 14 series should now intensify. That may seem surprising given the large number of leaks, but the security Apple has enforced up to this point tends to go out the window when thousands of production lines and tens of thousands of labourers start mass production. Expect photos of components, and the phones themselves at various stages of the production process, to begin leaking over the coming weeks and months.

Where potential controversy for the iPhone 14 models lies is in the greater difference between the lines this year. iPhone 14 Pro models will sport a new i-shaped dual cutout display, which has polarized opinion, an even larger camera hump and a next generation chipset which could be a lot faster than its predecessor.

In contrast, it is going to be difficult to tell the iPhone 14 and iPhone 13 apart. Its successor is expected to have an identical external design, camera specifications and chipset. The new phones may have 50% more RAM but all signs are currently that the standard models will be the most incremental generational iPhone upgrade to date.

Moreover, if you’re disappointed by this and want to go Pro, it looks like you’ll be paying more as well. Apple has widened the gap between its iPad, Mac, MacBook and even AirPods ranges in recent years and iPhones are playing catchup here. It’s a strategy which may not be universally popular but there is no denying its success.

The reason for this is not the fractional difference in their battery capacities but what they will be asked to do. iPhone 14 Pro models will have 48-megapixel sensors meaning they will process file sizes 4x larger than the 12MP sensor retained by standard models. They are also expected to have more RAM which means greater performance but increased battery drain.

Whether new efficiencies from the Pro-exclusive A16 chipset and new DDR5 RAM can offset this remains to be seen, but with iPhone 14 Max expected to cost $300 less it could be a tempting downgrade for those concerned by reported iPhone 14 Pro price rises. The iPhone 14 Max is also a dramatic improvement on its predecessor, the iPhone 13 Mini (2,406 mAh) for which battery life was its biggest drawback.

Looking more widely, the minor battery increases to the rest of the range are also eye-opening. After being overshadowed by large Android phones for several generations, the iPhone 13 lineup was a big leap forward and there was hope Apple would look to extend its lead over the competition, having seen success from its M1-based MacBooks streaking ahead of the battery life delivered by Intel and AMD-based rivals.

It is worth noting that ShrimpApplePro has some doubts about the figures, writing “Hmmm” afterwards but the leaker also has a history of only sharing accurate information. So the reaction may be more towards Apple’s strategy than the leak itself.

That strategy would certainly be a gamble. Ever since the iPhone 6 Plus launched in 2014, Apple’s biggest and most expensive model has always had the best battery life. That now looks to be under serious threat and it makes the iPhone 14 Max a lot more attractive. Furthermore, with Pro models set to ditch Lightning for USB-C in 2023, skipping iPhone 14 Pro models altogether in 2022 might just be the smartest option.

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Apple iPhone 14 release date and iPhone 14 Pro Max with iPad Pro-pummeling performance score shared by leaker

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New Apple Leak Reveals iPhone 14 Release Surprise

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06/07 Update below. This post was originally published on June 4

Recent iPhone 14 and iPhone 14 Pro leaks have revealed two very different iPhones, with Apple determined to widen the gap between Pro and non-Pro models. The news has split opinions and now differing information surrounding their release has done the same thing.

In recent weeks, contradictory reports have claimed that there will/won’t be a delay to the release of some iPhone 14 models. And now one of the most respected industry insiders has twisted the picture one more.

06/06 Update: Ahead of Apple’s annual Worldwide Developers Conference (WWDC), Bloomberg’s Mark Gurman has used his Power On newsletter confirm that next-generation releases of all the company’s major platforms will be announced:

“What certainly will be at the conference are significant updates to the company’s core operating systems: iOS, iPadOS, watchOS, tvOS and macOS. This year’s event is likely to usher in a wider-than-usual breadth of new features,” he explains.

Gurman states that new hardware will follow and “the new [MacBook] Air will be the biggest revamp to the device in over a decade”. The potential launch of ‘realityOS’, a platform for Apple’s upcoming VR headset, is also mooted but far less certain.

Central to Apple’s iPhone plans, however, is iOS 16 and Gurman claims that a core element of the release will be an Always-on display. The interesting aspect around this, however, is Gurman claims it will be exclusive to the iPhone 14 Pro and iPhone 14 Pro Max models “if the feature ends up making the cut.”

Always-on displays have been a staple of even mid-range Android phones for years, so seeing Apple limit this to its latest flagship models would be another example of how the company is determined to widen the gap between Pro and non-Pro models. Whether this strategy will prove successful or incite fan backlash remains to be seen.

06/07 Update: As expected, Apple officially unveiled iOS 16 yesterday at WWDC and it has set tongues wagging about the iPhone 14. While Apple announced a long list of new features coming to the next-generation release — including a revamped lockscreen with widgets and multiple pages, an upgraded notification system and overhauls of iMessage (edit/recall messages), Apple Pay, voice dictation and a new Safety Check security feature designed to protect people in abusive relationships — the much leaked Always-on display was missing.

This has two clear implications. First, as Gurman warned, the feature may not have made the cut into the final release of iOS 16. Second, the feature is being hidden until the iPhone 14 lineup launches in September. The problem with the latter is it would mean the feature is exclusive, with the company’s current iPhone 13 Pro and Pro Max models excluded.

And this makes little sense. For starters, leaks report the A16 chip is a relatively minor upgrade from the A15, while the primary requirement for always-on displays are panels which can handle variable refresh rates to conserve battery life. The iPhone 13 lineup already has this technology and couples it with the most power-efficient smartphone chipset available.

As such, my feeling is this should serve as a red flag for aspiring iPhone 13 Pro and Pro Max upgraders. Always-on displays have been a staple of Android for years without any of the top-end hardware of the current flagship iPhones, but it looks like Apple is already starting to reserve significant features (justifiably or not) for its next-gen models. I will revisit this should Always-on in iOS 16 get an official announcement as beta testing progresses, but I believe we just received our first big clue as Apple ramps up an aggressive strategy to ensure its iPhone 14 Pro models stand out from the pack.

In a series of tweets, TF International Securities analyst Ming-Chi Kuo disputed a recent report from ET News that supply problems have forced Apple to prematurely install a front-facing camera module intended for the iPhone 15 a year early at great cost.

“This report is not entirely consistent with my understanding,” explains Kuo. “1. If LG Innotek became iPhone 14 front camera supplier in 2Q22, it would be almost impossible to catch up with the development schedule for 2H22 iPhone 14. 2. I believe Apple had already chosen LG Innotek and Cowell as the iPhone 14 front camera suppliers in 4Q21 at the latest.”

This aligns with Kuo’s earlier claims that iPhone 14 production overall is “under control currently.” That said, both Nikkei Asia and Haitong International Securities analyst Jeff Pu believe that supplies of the iPhone 14 Max are delayed by almost a month.

Similarly, Ross Young, CEO of Display Supply Chain Consultants (DSCC) and one of the most accurate industry insiders, has countered that “iPhone 14 Max panel shipments have always been behind.” Consequently, Apple may be heading for its second iPhone split release in the last five years (iPhone 12/iPhone 12 Mini), which in turn was only the second in iPhone history (iPhone 8/iPhone X).

It is a surprise to see insiders split like this, because historically leaks around iPhone releases are fairly consistent. This tends to be due to the global way iPhones are mass-produced, with even Apple’s secretive expertise unable to stem the flow of leaks as production is cranked up.

Split release or not, the most divisive aspect of the iPhone 14 launch is likely to be the phones themselves. While the standard iPhone 14 models will inherit the same design, chipset and rear cameras as the iPhone 13 lineup, iPhone 14 Pro models will leap ahead with upgrades in all three departments and increased prices to match.

How iPhone fans respond to Apple’s aggressive attempt to upsell buyers to these more expensive models, remains to be seen.

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