Tag Archives: Hollyboob

Entertainment

Why an influencer turned the Hollywood sign into the Hollyboob sign

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Shagmag

The famed Hollywood sign that overlooks Tinseltown briefly read “Hollyboob” on Monday. And now we (may) know why. 

Social media influencer Julia Rose says she changed the sign to protest what she sees as censorship of racier content by Instagram. Police arrested Rose and five others for trespassing, and park rangers quickly restored the iconic sign to its usual status. 

“This was way uncool (not to mention the terrain is quite steep and dangerous),” Captain Steve Lurie, commanding officer of LAPD’s Hollywood area, tweeted Monday.  

Rose is founder and CEO of Shag Mag, a digital publication that features “exclusive and uncensored content of Julia Rose and other up and coming Instagram models” (yes, there are lots of boobs). In an interview with The Los Angeles Times on Tuesday, Rose said she first came up with the Hollyboob idea last year after Instagram warned her about nudity on her personal and company accounts. The accounts had about 6 million followers combined before they were disabled, the Times reports. 

Rose told the newspaper she knew she was “pushing the boundaries of censorship” on the accounts by featuring other scantily clothed influencers, but believed Instagram and its parent company, Facebook, targeted influencers more aggressively than established brands like Playboy.

“We don’t allow nudity on Instagram, and we removed these accounts for repeatedly breaking those rules,” a Facebook company spokesperson said in a statement Tuesday. 

Rose, and fellow influencer Jack Tenney, one of her prank partners, maintain that the stunt had unanticipated benefits, like raising breast cancer awareness and bringing a smile to people’s faces. 

“It’s awesome,” Rose told the LA Times. “All of it combined together has been really, really great.”

The Hollywood sign was built in 1923 as a giant illuminated ad for an upscale real estate development called Hollywoodland and quickly became a tourist attraction and symbol of Hollywood glamour. It’s appeared in numerous films, including Argo, Sharknado and San Andreas, and in video games including Grand Theft Auto San Andreas. The W on the sign, the tallest letter on the current version, stands at 45 feet high by close to 40 inches wide.  

Accessing the landmark atop Mt. Lee requires climbing steep terrain, but trespassers have managed to alter it before. In 2017, an artist changed it to read “Hollyweed,” and in 1987, it briefly became “Holywood” to coincide with a visit from the pope.

Rose made news during the 2019 World Series, when she and some friends flashed their breasts to TV cameras from seats behind home plate. At the time, they also said they were raising awareness of breast cancer. 

Rose and Tenney face court appearances for their Hollyboob hijinks later this year. 



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Entertainment

Six arrested after changing Hollywood sign to “HOLLYBOOB”

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Six people were arrested Monday after scaling steep terrain around the iconic Hollywood sign and strategically changing it to convey what they said was a breast cancer awareness message, according to police.

“HOLLYBOOB,” the sign briefly read, with a big tarp with the letter “B” on it thrown over the “W” and a strategically placed white dash to make the “D” another “B.”

LAPD Capt. Steve Lurie, the Hollywood area commander, said LAPD security personnel observed the five men and one woman on video surveillance about 1:15 p.m. A police helicopter responded to the area, and flight crew were able to watch the group move back down the hill to a location on Mulholland Drive — where other officers and park rangers met them with handcuffs.

The arrestees were not publicly identified and could not be immediately reached for comment Monday.

All six will be cited with misdemeanor trespassing and released, Lurie said. “There’s no vandalism, because the sign wasn’t damaged,” he said.

The site is surrounded by Griffith Park, but is not accessible to the public and is privately maintained by the Hollywood Sign Trust.

A representative for the trust said they were grateful for the fast response from the LAPD.

“It’s unfortunate that such an important icon for the city of L.A. is not being appreciated,” said Mark Panatier, the group’s chairman, who said trespassing to alter the sign is wrong no matter the purported cause.

“This is an icon that’s there for visual reinforcement of the importance of Hollywood, not just for the city of L.A. but to the world,” Panatier said. “It needs to be upheld, it doesn’t need to be demeaned.”

The sign has been changed before. On New Year’s Day 2017, it was changed to read “HOLLYWeeD.”

Steve Alper, 54, a dentist who lives down the hill and owns the vacant Mulholland property where the arrests were made, said he was on his way to grab some lunch when he looked out the window and saw the “HOLLYBOOB” lettering.

By the time he got up to his Mulholland property, the group — who looked to have cameras and other recording gear — were coming down and police were arriving, he said.

“It’s probably just a gag,” he said.

Alper said people trespass on the property all the time, but mostly get scared off by guards or rangers on bullhorns.

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Entertainment

Pranksters change Hollywood sign to ‘Hollyboob’

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Breast prank ever?

Several people were arrested Monday for changing the Hollywood sign to “Hollyboob.”

The “W” and “D” of the Los Angeles landmark appeared to have been covered with “Bs” earlier in the day, according to photos and videos on social media.

Park rangers quickly restored the sign and at least six people were detained and facing trespassing charges, Deadline reported.

The prank appeared to have been part of an effort to raise awareness for breast cancer, the report said.

The 98-year-old sign has gotten facelifts in the past.

In 2017, pranksters also managed to get past the landmark’s gates and sensors to alter it to read “Hollyweed.”



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