Tag Archives: electricvehicle

Several Top Rivian Executives Depart the Electric-Vehicle Startup

Several top executives at

Rivian Automotive Inc.,

RIVN -1.02%

including the vice president overseeing body engineering and its head of supply chain, have left the EV startup in recent months, as the company exits a year in which it fell short of its production targets.

The departures, confirmed by a Rivian spokeswoman, are the latest developments in what has been a challenging period for Rivian, which has been rolling out its first all-electric models but last year missed a critical milestone of manufacturing 25,000 vehicles. The company said it was off its goal by about 700 vehicles in part because of difficulty getting parts. 

Rivian’s stock has also tumbled since its blockbuster initial public offering in November 2021, down roughly 79% through Tuesday’s close. 

The executives who have left were some of Rivian’s longer-tenured employees. Among them is Randy Frank, vice president of body and interior engineering, and Steve Gawronski, the vice president in charge of parts purchasing. Both had departed around the beginning of this year. 

Mr. Frank joined Rivian in 2019 from

Ford Motor Co.

Mr. Gawronski joined in 2018 from the autonomous vehicle startup Zoox.

Another early employee, Patrick Hunt, a senior director in the strategy team, left the company late last year. Mr. Hunt joined Rivian in 2015.

Rivian’s general counsel, Neil Sitron, departed in September after 4½ years with the company, which was founded in 2009.

The Rivian spokeswoman said the company wants to ensure the startup has the talent and staff it needs to ramp up production. The company declined to comment on the individual circumstances of the departures. Efforts to reach the former employees weren’t immediately successful.

“We continue to attract world class talent to our company as our business needs change,” she said.

The departures mark the latest shake-up at the top of Rivian, which has brought in new executives to oversee the company’s manufacturing operations. The company’s first full year of factory production was marred by supply-chain troubles and difficulties getting the assembly line to run at full speed.

Tim Fallon, former head of

Nissan Motor Co.

’s factory in Canton, Miss., was hired in early 2022 to run Rivian’s sole factory in Normal, Ill.

In June, Rivian hired Frank Klein as chief operating officer, from contract manufacturer

Magna Steyr.

In a November email to employees reviewed by the Journal, Mr. Klein wrote that with Mr. Gawronski’s exit, the company was taking the opportunity to make some organizational changes to ensure it can support the increased complexity that the group will handle in coming years.

Mr. Klein added Rivian was reorganizing its supply-chain management, putting one vice president in charge of the supply chain and logistics, and another in charge of parts procurement.

He also announced that Rivian had hired Andreas Reutter from tool maker

Stanley Black & Decker Inc.

to oversee Rivian’s supply-chain logistics.

The changes at the top of Rivian come as it attempts to transform from an upstart looking to raise capital to a mass manufacturer with ambitions to become one of the world’s largest auto makers.

Rivian is under pressure to prove it can build its electric trucks at scale without having ramped up production before, as competition heats up from legacy auto makers. WSJ toured Rivian’s and Ford’s EV factories to see how they are pushing to meet demand. Illustration: Adam Falk/The Wall Street Journal

Its first all-electric models, the R1T pickup truck and R1S sport-utility vehicle, are relatively new. The company has only been building cars at its Illinois factory since late 2021. Before then, it had never built or sold a single vehicle for retail. 

As part of its expansion, Rivian went on a hiring spree, growing rapidly from about 1,200 workers in 2019 to around 14,000 employees by the summer of last year and has only recently begun creating positions that exist at many companies.

In April, Anisa Kamadoli Costa was hired as chief sustainability officer from jewelry maker Tiffany Inc. In October, Rivian hired a former Capital One Financial Corp. executive, Diane Lye, as its first chief information officer.

As Rivian has struggled to increase factory output, it has come under pressure to trim spending. Last summer, the company laid off around 6% of its workforce and cut spending on many of its programs. 

The company became focused on bringing production of its current set of vehicles up to speed. It also makes an electric delivery van that it sells to Amazon.com Inc. 

In an example of the young car maker’s shifting priorities, Rivian suspended negotiations with Mercedes-Benz AG over a proposed van partnership in Europe, which had been an expansion target for Chief Executive RJ Scaringe. Rivian said the decision came after re-evaluating its opportunities for growth.

The company reported a net loss of $5 billion for the first nine months of 2022, and its cash pile fell to $13.8 billion at the end of September, down from $15.46 billion in June. Rivian is scheduled to report its full-year results on Feb. 28.

Write to Sean McLain at sean.mclain@wsj.com and Nora Eckert at nora.eckert@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Cathie Wood has a simple response to Tesla getting booted out of an S&P 500 ESG index: ‘Ridiculous’

Cathie Wood isn’t pleased about one of her most popular investments, Tesla Inc., being excluded from a prominent index that tracks eco- and socially friendly companies.

“Ridiculous,” was essentially Wood’s terse response to news that the S&P 500 ESG Index has dropped Elon Musk’s electric-vehicle maker Tesla
TSLA,
-6.80%
 from its lineup, as a part of its annual rebalancing.

Read: Tesla dumped by S&P ESG index and Musk cries label is a ‘scam’

“While Tesla may be playing its part in taking fuel-powered cars off the road, it has fallen behind its peers when examined through a wider ESG lens,” wrote Margaret Dorn, senior director and head of ESG indices, North America, at S&P Dow Jones Indices, in a blog post dated Tuesday.

The announcement from S&P Dow Jones Indices might come as a shock to some, given that the vehicle manufacturer is seen as a pioneer of producing EVs for the masses, perhaps laying the groundwork for large manufacturers such as Ford Motor
F,
-5.54%
and General Motors Co.
GM,
-5.96%,
who are racing to compete with Tesla in EVs on a bigger scale after badly falling behind Musk & Co. in the low-carbon category.

Dorn makes the case that a couple of the factors contributing to Tesla’s exclusion were “a decline in criteria-level scores” related to its low-carbon strategy and its “codes of business conduct.”

Tesla has been one of the biggest and most successful investments for Wood, the CEO of ARK Investment Management, whose bullishness on disruptive companies like Tesla helped propel her to fame on Wall Street.

However, Wood’s flagship fund has been unhinged by the downturn, which has capsized much of the market in growth-oriented, technology and tech-related investments.

Wood’s flagship ARK Innovation ETF
ARKK,
-4.43%
has tumbled about 74% from its peak back in mid-February 2021, and is down more than 56% thus far in 2022.

Tesla’s stock has fallen more than 42% since its recent peak in early November. Shares of the EV maker are off 33% so far in 2022.

Meanwhile, Ford and GM’s stocks are both down by about 38% year to date, with the S&P 500
SPX,
-4.04%
down almost 18% so far this year, the Dow Jones Industrial Average
DJIA,
-3.57%
off more than 13% and the technology-laden Nasdaq Composite
COMP,
-4.73%
down 27%.

Musk also had thoughts on Tesla’s exclusion from the ESG index:

Worth a read: A ‘summer of pain’? The Nasdaq Composite could plunge 75% from peak, S&P 500 skid 45% from its top, warns Guggenheim’s Scott Minerd.

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GM Plans More Than $3 Billion for Electric-Vehicle Projects in Michigan

General Motors Co.

GM 6.02%

plans to invest more than $3 billion to make electric vehicles in Michigan, people familiar with the matter said, a potential win for the car maker’s home state after recent commitments of auto projects to Southern states.

GM is finalizing plans for two electric-vehicle projects in Michigan. One would convert its Orion Assembly plant in suburban Detroit to serve as its hub for production of electric pickup trucks, the people with knowledge of the plans said. The renovation would cost at least $2 billion and would be expected to create more than 1,500 jobs at the factory, which today is lightly used, the people said.

Also, the auto maker intends to build a battery-cell factory near one of its assembly plants in Lansing, Mich., the people said. That project, involving a 50-50 joint venture between GM and its battery partner, LG Energy Solutions, would split more than $2 billion between GM and LG and create around 1,200 jobs, the people said.

GM officials are in talks with local governments to secure tax abatements and other approvals for the projects, and the plans could fall through or be altered, the people said.

“GM is in the initial stages of developing a business case for a potential future investment at several locations, including the Orion Township area,” the Detroit-based company said in a statement Friday. “We are having discussions with the appropriate local officials on potential incentive opportunities.”

GM shares rose about 6% Friday, closing at $63.21.

Auto makers are rushing to secure future battery supplies as the industry prepares to roll out dozens of new plug-in models over the next few years. Electric vehicles accounted for only about 4% of U.S. vehicle sales this year through November, and about 8% of global sales, according to an investor note Friday from

Credit Suisse.

But sales are growing rapidly as auto makers introduce new models and governments around the world tighten restrictions on tailpipe emissions. Credit Suisse said it now expects electrics to account for 24% of new-vehicle sales globally by 2025, up from a previous forecast of 17%.

Toyota Motor Corp.

plans to spend $1.25 billion on a new battery plant in rural North Carolina, according to a public-incentives deal approved Monday.

Ford

Motor Co. in September said it would invest more than $11 billion to build three battery plants, two in Kentucky and one in Tennessee, near Memphis, along with an electric-truck plant, its first new U.S. assembly plant in decades.

The planned GM investments would be notable for Michigan, especially after

Gov. Gretchen Whitmer

expressed disappointment that the state wasn’t selected for Ford’s projects. Her office declined to comment on potential future projects.

General Motors plans to phase out nearly all of its gas and diesel vehicles by 2035. Leading that transition is the first fully electric Cadillac. WSJ’s Mike Colias visited a GM testing site for a ride and an exclusive interview with GM’s President Mark L. Reuss. Photo Illustration: Alexander Hotz

Much of the recent surge in electric-vehicle investment has gone to Southern and Western states, shifting the center of gravity away from the auto industry’s traditional stronghold in the Upper Midwest.

In addition to Toyota and Ford’s recent moves,

Volkswagen AG

has ramped up electric-vehicle production at its factory in Chattanooga, Tenn. Polestar, the electric-vehicle company owned by Chinese car maker Zhejiang Geely Holding Group Co., is making cars in South Carolina. Tesla has said it aims to begin producing vehicles at its new factory in the Austin, Texas, area by the end of the year.

Some high-profile electric-vehicle startups also are based outside the Midwest, including

Lucid Group Inc.,

which recently began making cars at its factory in Arizona.

GM’s investment would be part of its $35 billion spending spree on electric and autonomous vehicles through 2025. The auto maker has said it eventually wants to surpass market-leader Tesla in U.S. sales of electrics.

The battery factory planned for Michigan would be the third for GM’s joint venture with Korea’s LG. The joint-venture company has looked outside GM’s home state for the other factories: one in Ohio, set to open next year, and another under way in Tennessee.

GM, which has long had excess factory space in the U.S., plans to convert existing plants to build electrics instead of gas- or diesel-powered cars, though in some cases it will make both in the same facility, executives have said. The company has said it will save at least $10 billion through 2030 by revamping factories rather than building new ones.

“We can leverage and go faster because of the existing [factory] footprint that we have,” GM Chief Executive

Mary Barra

said Thursday during an event hosted by the Automotive Press Association.

Ford, which has less unused factory space in the U.S. than does GM, is taking a different approach with its plans to build electric-vehicle facilities from scratch.

It is building the factory near Memphis on a massive site that also will house a battery plant. It also recently built a smaller plant near its Dearborn, Mich., headquarters to make electric F-150 pickup trucks.

Write to Mike Colias at Mike.Colias@wsj.com

Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Rivian prices its I.P.O., valuing the electric-vehicle maker at nearly $70 billion.

Rivian, a maker of electric trucks and vans, is going public at a stock price that values the company at nearly $70 billion, a remarkable number that highlights the belief on Wall Street that the fast-growing electric vehicle market is still a wide-open field.

In a securities filing on Tuesday, Rivian said it was selling its shares in the offering at $78. At that sum, it will raise nearly $12 billion. That fund-raising figure would surpass Uber, which raised $8 billion from its I.P.O. in 2019.

Rivian stock will start trading Wednesday on the Nasdaq exchange under the ticker RIVN. At close to $70 billion, Rivian’s market capitalization would approach that of Ford Motor, which is valued at $80 billion and sold more than four million vehicles worldwide last year.

The market environment for the offering has been shaken this week as shares in Tesla, the leading electric-car maker, plunged after its chief executive, Elon Musk, said he might sell some of his stock.

Rivian has a huge appetite for cash. Before this I.P.O., it raised over $10 billion from investors including Amazon and Ford, and it expects to consume billions of dollars as it tries to ramp up production of its three vehicles: an upscale pickup truck aimed at drivers who like off-roading; a sport utility vehicle; and a delivery van that was developed with Amazon, which has a significant stake in Rivian and has ordered 100,000 of the vans.

Rivian and many other automakers are betting that consumers are prepared to shift rapidly to electric vehicles over the next decade. General Motors has said it aims to phase out production of gasoline-powered vehicles by 2035. Tesla, which is on track to sell nearly one million electric vehicles worldwide this year, has a $1 trillion market capitalization, exceeding the combined value of G.M., Ford, Toyota Motor, Volkswagen, BMW and several other automakers.

Much now depends on whether Rivian can scale up its production to meet customers’ orders. Tesla went through many rocky months when it struggled to produce its sedan in large numbers.

By the end of last month, Rivian had delivered only 156 of its pickups, known as the R1T; it plans to start deliveries of the S.U.V., the R1S, next month. It said in a financial filing that it did not expect to fulfill the 55,400 orders for the truck and S.U.V. until the end of 2023, underscoring that it would take time to get production lines churning out significant numbers of vehicles.

Like other electric vehicle makers that have gone public this year, Rivian is reporting large losses. In the first six months of this year, it had a net loss of $994 million, almost as much as in all of 2020, when it lost $1.02 billion. Investors may be willing to tolerate the losses for some time. The van contract with Amazon should in theory secure a steady revenue stream.

And Rivian may also benefit from the view in the auto sector that it is well run. Its chief executive, R.J. Scaringe, has a doctorate in mechanical engineering from the Massachusetts Institute of Technology and, so far, has not shown himself to be easily distracted or the source of unnecessary controversies, criticisms made of Mr. Musk of Tesla.

Rivian’s pickup and S.U.V. are focused on well-to-do buyers who like the outdoors. “Keep the world adventurous forever,” Rivian’s I.P.O. prospectus proclaims.

Still, Rivian will face daunting competition, including established automakers that have much experience with mass production. Next year, Ford is supposed to start producing an electric version of its F-150 pickup truck, the top-selling vehicle in the United States. G.M. is expected to soon begin selling an electric GMC Hummer — in both truck and S.U.V. versions — and is working on a Chevrolet Silverado electric pickup.

At the I.P.O. price, Rivian will be valued even higher, at around $75 billion, if its bankers sell extra shares they have on hand to meet strong demand and some stock issued as compensation to employees is included in the calculation.

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Billions poured into electric-vehicle companies, but much more will be needed before the auto industry changes

Wall Street and Silicon Valley poured billions of dollars into electric-vehicle and related companies in 2020, betting on their future dominance and in many cases fueling valuations that bear little relation to the companies’ current or expected production and sales.

There is little doubt that the automotive industry is trending toward electric vehicles amid the rise of Tesla Inc.
TSLA,
+2.05%
Declining prices and increasing availability of electric vehicles, or EVs; the potential for technology breakthroughs that offer a cheaper, longer-lasting, and faster-to-recharge battery; strides in EV infrastructure, and “green friendly” government initiatives taking root in the U.S. and elsewhere show the likely path.

And what once was an investment universe comprising solely Tesla and a smattering of fuel-cell companies has burgeoned into a subsector combining industrials, tech and transportation, with China as a major driving force both as EV makers’ base market and for EV demand. In total, at least $28 billion was invested in public and private electric-vehicle companies in 2020, according to data from CB Insights and Dow Jones Market Data Group.

Don’t miss: The explosion in electric-vehicle funding, valuation and trading in one chart

“The writing is on the wall with regard to the long-term EV versus internal combustion debate,” said John Mitchell, a partner at Blue Horizon Capital.

In several countries around the world, people will no longer be allowed to purchase internal combustion-engine vehicles within a short decade or two, and global auto makers have realized that “the transition to electrified vehicles is the only way to compete,” he said.

Not to be outdone, General Motors Co.
GM,
-2.23%,
Ford Motor Co.
F,
-1.27%
and other legacy auto makers amped investments in EVs and autonomous vehicles, with GM going as far as vowing to phase out internal combustion-engine vehicles within less than 15 years. Tesla, of course, joined the S&P 500 index
SPX,
+0.65%
in 2020 after finally showing consistent profit.
SPX,
+0.65%
New companies such as Nio Inc.
NIO,
-1.25%,
Nikola Corp.
NKLA,
+0.24%,
and Fisker Inc.
FSR,
-1.96%
attracted outsize investor attention, and the involvement of special-purpose acquisition companies became nearly common place.

“The EV party is just beginning, buckle the seat belts,” Wedbush analyst Dan Ives said recently. Recent weakness are short-term “growing pains,” he said.

That doesn’t mean that the switch from combustion engines to electric cars will take place quickly. Electric cars currently make up around 2% of global auto sales, and estimates for a future market share vary from a low-end forecast of 10% to 20% of cars sold by 2030 to as much as two-thirds of the market by that time.

Much more money will be needed to fund the switch, despite the billions that already found its way to EV-related investments. A recent note from B. of A. Securities put a price tag on a future EV “revolution,” saying that funding that change is still a “tremendous hurdle.”

Extrapolating from the relationship between Tesla’s capital raises and its capacity to make vehicles, the B. of A. analysts calculated that a shift to a 100% EV world would need more than $2.5 trillion in investments, coming from the companies, investors and governments across the world.

Recent capital raises by EV and related companies through the SPACs, or “blank-check” companies, “may be just a beginning,” they said.

‘Hyper growth’ in EV and renewables

The heightened interest in EV and related stocks has led to concerns about a bubble.

At a recent JPMorgan virtual investor conference, head of global research Joyce Chang and others told the audience that they were not seeing “a broad equity market bubble,” but that “certain pockets” of the market were experiencing “hyper growth, such as electric vehicles and renewables.”

Bubbles, of course, are easy to spot — in hindsight. It remains to be seen whether the current influx of money and attention to EV companies, as well as to autonomous vehicles and AV-adjacent companies, will resemble the short-lived notice paid to cloud-computing companies half a decade ago, or the early aughts’ spotlight on fuel-cell companies, several of which — 20 years later — have still not returned to record highs established then.

The Tesla bubble: Bets on electric cars and the rise of SPACs have led to a new version of the dot-com boom, columnist Therese Poletti writes

The JPMorgan analysts reminded the audience that EV, renewables and “innovation” stocks make up a small percentage of the broader equity market, with EVs only around 2% of the S&P 500.

Boding well for the future, however, Blue Horizon’s Mitchell pointed to the increasing quality and technical improvements for EVs.

“Battery life is only going to be extended and with the trillions being invested globally by all those supporting the electrification of the transportation system the infrastructure for widespread adoption and usage of EV technology is only going to increase,” he said.

Analysts at UBS forecast that global auto makers’ revenues from EVs are going to shift to $1.16 trillion by year 2030, from $182 billion today.

Conversely, revenue from ICE vehicles, at $1.77 trillion today, will dwindle to $1.07 trillion. Revenues for software will make an even bigger slice of that revenue pie by 2030, at nearly $2 trillion.

Here’s the UBS chart, in billions:

A company or a business plan?

Blank-check companies have been around for a long time, but took on a larger role in U.S. investing last year, when there were more initial public offerings through special-purpose acquisition companies than all other years combined, Garrett Nelson at CFRA said in a recent note.

Activity in 2021 is on track to exceed last year’s “by a wide margin,” and some of the largest SPAC deals are again likely to be in the “burgeoning electric and autonomous vehicle (EV/AV) space,” he said.

Some of the companies popping in “resemble business plans rather more than revenue- or profit-generating businesses,” but there’s reason for optimism, Nelson said.

The CFRA analyst singled out Fisker, Lucid Motors, which plans to go public via a SPAC merger with Churchill Capital Corp. IV
CCIV,
+7.17%
and privately held electric-truck maker Rivian as companies that are better positioned than others.

Tesla, of course, has established a first-mover advantage widely viewed as substantial.

The UBS analysts calculate that Tesla has a cost advantage around $1,000 to $2,000 per electric vehicle over other auto makers, although competition is increasing. Volkswagen AG’s
VOW,
+3.55%
MEB platform, the auto maker’s building block for its electric vehicles, is already “fully cost competitive” with Tesla.

VW, the No. 2 auto maker in the world, still lags behind in terms of battery costs, with Tesla likely to keep its price advantage in the battery space due to its vertical integration and technology advances, they said. Still, they see that large legacy auto makers such as VW would be able to reach an EV manufacturing cost and margin parity in four years.

EVs, not AVs, could be the real game-changer

Related to investor’s inflows to electric-vehicle makers is the interest generated by lidar, batteries, sensors and other components hailed as key to autonomous vehicles.

Full autonomy has been proven to be a stubborn and costly problem to solve, with regulatory and technological hurdles aplenty.

Despite lofty goals, most cars on the road today offer advanced driver-assistance systems that are not dramatically different from previous years’ systems and still far from being the game-changer they are expected to be for lives and economies in a not-so-distant future.

For now, auto makers are mostly focusing on partial autonomy and ADAS offerings that can be commercialized in the short term, with EVs pulling ahead in terms of consumer interest and regulatory push.

“EVs are simply a better product,” Blue Horizon’s Mitchell said.

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Tesla is in decline, SUVs are king, and more insights from the world’s largest electric-vehicle market

Europe overtook China in 2020 to become the world’s largest market for electric vehicles, amid a pedal-to-the-metal push to increase EV adoption from governments and supercharged demand from consumers.

The registrations of new electric vehicles topped 1.33 million in the key European markets last year, compared with 1.25 million in China, according to a report based on public data by automotive analyst Matthias Schmidt.

The 18 markets include the European Union states — minus 13 countries in Central and Eastern Europe — as well as the U.K., Norway, Iceland, and Switzerland.

And growth will only continue, according to Schmidt, who publishes the European Electric Car Report. He projects that electric vehicles’ share of the European car market will rise from 12.4% in 2020 to 15.5% in 2021 — that is 1.91 million vehicles out of a total of 12.3 million, and an increase of 572,000 from 2020.

Key trends have emerged as Europe races to become the most important region for EVs, highlighted in the report that Schmidt shared with MarketWatch.

Among them are that the Renault Zoe is now the most popular electric vehicle in Europe, overtaking Tesla’s Model 3, which took the top spot in 2019. In fact, Tesla’s success in Europe has declined across the board over the last year, with the U.S. company delivering 97,791 cars across the continent in 2020, down from 109,467 in 2019.

Here’s what you should know:

SUVs are leading the growth

When you think of environmentally-friendly vehicles, sport-utility vehicles and crossovers probably don’t spring to mind. But this class is by far the most popular type of battery-electric vehicle in Europe, representing 27% of all registrations in 2020 and 29% in December alone.

Hyundai
005380,
+0.42%
and Kia
000270,
-1.22%
led the pack, making up 39% of battery-electric SUV and crossover volumes in 2020.

SUVs and crossovers are even more popular with hybrid buyers — accounting for 53% of plug-in hybrid electric-vehicle volumes last year.

Luxury buyers prefer hybrids

When it comes to hybrids, better is best. Premium brands made up 58% of all plug-in hybrid electric-vehicles in 2020.

Many of those cars were supplied by the German automotive giants: Volkswagen Group
VOW,
-0.40%,
which owns Audi and Porsche, Mercedes-Benz owner Daimler
DAI,
+0.46%,
and BMW
BMW,
-0.19%.

There is a coming wave from China

As Chinese car makers increase efforts to meet market demand at home and abroad, they are looking at Europe.

The volume of electric vehicles in Europe that were made by Chinese companies grew 1290% from 2019 to 2020, to 23,800 units. Much of that momentum came only recently — half of those cars arrived in the final three months of the year.

As Europeans scrambled to buy electric vehicles, the flow of cars from China also included Teslas. In December, 20% of all Tesla
TSLA,
+5.83%
models registered in Austria were manufactured in China.

Also read: Audi is betting on the luxury market in a new electric-vehicle venture with China’s oldest car maker

Government action is speeding up EV adoption

European car makers are being pushed to manufacture more electric vehicles by the threat of hundreds of millions of euros in fines from the European Union over binding emissions targets. 

Phased in through 2020, and continuing into 2021, the fleetwide average emission target for new cars must be 95 grams carbon dioxide per kilometer, which is around 4.1 liters of gasoline per 100 kilometers.

In the wake of the post-Brexit trading agreement, the U.K. government said that the country’s car makers face emissions targets “at least as ambitious” as in the EU.

EV adoption is being pushed on both sides of the market, with governments stimulating demand by providing generous incentives for buyers to trade in their gas guzzlers.

In Germany, buyers can save up to €9,000 ($10,940) on purchases of new electric vehicles. France offered incentives of up to €7,000 in 2020, but will trim that down to €6,000 in 2021. 

Regulation could hurt some bottom lines in the short-term

Volkswagen Group confirmed last week that it had not met the EU’s emissions targets for 2020, meaning that the company is on the hook for more than €100 million in fines.

Others could face the same fate, though rivals Daimler, BMW, Renault
RNO,
-0.58%,
and Peugeot (now part of Stellantis
STLA,
+1.05%
) all say they met their targets.

“Despite very ambitious efforts in electrification, it has not been possible to meet the set fleet target in full. But Volkswagen is clearly well on its way,” said Rebecca Harms, a member of the independent Volkswagen Sustainability Council.

“The key to success will be to give a greater role to smaller, efficient and affordable models in the electrification rollout.”

It is unclear how easy that will be in 2021. The COVID-19 pandemic contributed to the fewest passenger-car registrations in Europe since 1985 and, according to Schmidt, this allowed a number of car makers to meet emissions targets.

Also read: Car makers put the pedal to the metal on electric vehicles in 2020, with sales surging in one key region where Tesla lost market share

Tesla is losing dominance

Tesla comfortably topped the European EV charts in 2019. It delivered more than 109,000 vehicles that year, making up 31% of the region’s battery electric-vehicle market. 

But the tide turned in 2020, with Tesla dropping behind both the brands of Volkswagen Group, which had 24% market share, and the Renault–Nissan–Mitsubishi Alliance, with 19% market share. Last year, Tesla delivered nearly 98,000 vehicles and made up just 13% of the European market.

According to Schmidt, it was the introduction of emissions targets, and the specter of massive fines, that has accelerated European car makers’ battle against Tesla for dominance.

See also: Electric-car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot

“With 2021 getting even tougher — thanks to the phase-in year ending — Tesla will come under even more intense competition,” Schmidt said. “Come 2025 when the targets increase again, Tesla will certainly be playing against fully-fit opponents and will potentially struggle.”

However, Schmidt does note in his market outlook for 2021 that the opening of Tesla’s factory in Germany, expected to start production in the second half, is likely to double regional volumes next year.



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