Tag Archives: Chicago Bulls

Hollinger’s Showcase notebook: Suns’ $4 billion sale renews NBA expansion buzz

LAS VEGAS — Usually the G League Winter Showcase marks a beginning point for a big chunk of the NBA’s trade conversations. Even in our networked/texting/Zooming world, face time matters. Nearly every exec in the league spends at least a day here hobnobbing.

Front office members and staffers see each other at the two courts where the event is held, and perhaps at the bar at the end of a long day, too, since virtually everyone is in the same hotel. Relaxed without the prying eyes of fans around, they trade bits of information and crop up conversations. Next thing you know, there’s a three-team, eight-player deal on the table. It still takes the urgency of the trade deadline in February to actually get these conversations to the finish line, but this week is often the catalyst.

This year has felt … different. The overarching theme is that things seemed quieter than usual.

“Quiet” isn’t the same thing as “dead,” of course, and flickers of trade market life could be detected if one looked closely enough. Teams spent the week kicking the tires on Chicago’s situation. Phoenix’s exiled Jae Crowder remains a target for several contenders. Oh, and have you heard Atlanta’s John Collins is available?

Nonetheless, the cold math remains: It’s tough to have buyers without any sellers, and there just aren’t many sellers right now. That may change as we get closer to the trade deadline and more teams see their preseason hopes collide with the realities of their rosters. Right now, however, the potentially interesting sellers are either straddling .500 or, in a few cases, clinging resolutely to the delusion that they can get there. Instead of actual trade talks, we’re left speculating about guys who might, maybe, at some point, want to be traded. Fun times.

Instead, it was a different transaction that got everyone’s attention this week.

Four billion dollars? Now that got people talking. That was the valuation Mat Ishbia agreed to this week in purchasing a controlling stake of the Phoenix Suns and the WNBA’s Phoenix Mercury.

It’s one thing when the LA Clippers go for billions, but Phoenix? A growing but transplant-heavy market, with a tired arena and lots of pro and college sports competition? That’s news. In October, Forbes rated the Suns the 13th-most valuable NBA property, at a value of $2.7 billion. Ishbia went much higher than that.

The sale of the Suns and Mercury should have a big impact on NBA business in two areas. First of all, it could precipitate moves in other markets. The working presumption by many insiders is that we would see a raft of sales after the new collective bargaining agreement and next TV deal are finalized, since secure labor peace and a potential TV money bonanza would likely increase valuations. (As would expansion fees that might happen concurrently, but more on that below.)

However, economists who believe in efficient market theory would tell you this knowledge should already be baked into bidders’ valuations. The Suns’ sale seems to be a perfect example. At first glance, it seems like a wild overvaluation, but it makes a lot more sense if one is looking at the post-2026 market.

So the question becomes: What other owners might realize that they don’t need to wait and can cash out right away? Certainly, Portland comes to mind. There may be other reasons for Paul Allen’s estate to wait a while longer, but getting a price in the $3 billion to $4 billion range right now could easily trump them.

Similarly, Michael Jordan in Charlotte has been whispered about for ages as a potential seller. Though the Hornets haven’t exactly set the league afire, he bought the team for relative peanuts in 2010 (a reported net price of $175 million) and would make a mint on a sale, perhaps 10 times what he paid. New Orleans is another franchise that many insiders mention as a sale candidate, although the search for a local buyer could stymie a transaction. Those are the known knowns, in Rumsfeld-speak.

But what about the known unknowns? Are there other owners who weren’t really thinking about selling a week ago, but now might suddenly be tempted if they can get a number like $4 billion?

And whither the T’wolves? The bizarre multi-installment sale from Glen Taylor to Alex Rodriguez and Marc Lore is still creaking along toward its Dec. 31, 2023 completion date, but should anything go amiss, Taylor could seemingly make a lot more money from another buyer. Needless to say, if the new dudes so much as misplace a comma in a document, Taylor is massively incentivized to nuke the deal and start over. The valuation on that Timberwolves sale was $1.6 billion, so Taylor might make an extra billion if the team went back on the market! Fortunately, this is the Minnesota Timberwolves, so nothing crazy like that could possibly happen.

However, even that pales in comparison to the other important piece of the Suns’ sale news: what it means for expansion.


The chances of the NBA returning to Seattle keep growing. (Joe Nicholson / USA Today)

Basically, it makes it seem almost inevitable that we’ll have two new teams within the next half decade. (Not breaking any news here, but every single person I asked thinks those teams will be in Seattle and Las Vegas. My personal crusade for Bali and Kauai appears to have gained little traction.)

If you want to understand why the Phoenix sale is so important to this, do the math. The biggest obstacle to expanding from 30 teams to 32 is not a lack of available markets in which to sell tickets or pipe in local TV broadcasts. It’s because they dilute the national TV money.

The league’s national TV deal has become an increasingly large portion of teams’ budgets, and that amount is only expected to rise in the next TV deal. Adding two new franchises dilutes each one’s share of that piece by roughly 1/16, and does so in perpetuity. That would be fine if adding teams grew the TV pie proportionately, but it doesn’t, because the NBA already has more games than ESPN and TNT can possibly air. Sure, they might get slightly higher ratings in Seattle and Las Vegas than many other cities, but that’s a barely noticeable blip on a national level.

The only thing offsetting the loss of national TV money is the expansion fee, which is shared by the 30 current owners. That fee, alas, is only paid once, and not year after year, and thus needs to be many multiples of the lost annual TV revenue for the league’s owners to come out ahead — and thus, presumably, vote in favor of expansion. This is why some of my spies were pouring cold water on expansion speculation: The financial math wasn’t guaranteed to pencil out for the 30 owners.

The exact break-even point is a complex calculation based on projections of future TV revenues, future interest rates and investment returns, an estimate of the expansion fee and what economists call the discount rate for the time value of money, accounting for the fact you’d rather have your money today than 10 years from now.

Instead, let me make some grossly simplifying assumptions to walk you through the exercise. I have an economics degree and I stayed at a Holiday Inn Express last night. This should go great.

The last TV deal was $24 billion over nine years. Let’s say the next one is $75 billion over nine years, which some have estimated.

Now, for some math. (Sorry). Divide by 30 and you have each team’s share of that package ($2.5 billion). Divide that number by nine and you have each team’s annual share ($277 million). That share, in turn, is diluted 1/16 by expansion. The dilution, then, is worth about $17.3 million annually. If an owner’s financial mandarins end up with a 10 percent annual discount on future revenues (this is a quasi-reasonable ballpark), they will want the expansion fee to be at least 10 times the diluted revenue to justify a yes vote.

And that is why an expansion fee in the $4 billion to $5 billion range is so important. It’s so much easier to pencil out the owners coming out ahead than if the fee were, say, in the $3 billion to $3.5 billion range.

Which, in turn, is much easier to imagine happening if an existing franchise just sold for $4 billion. Most observers I spoke with see a Vegas team as being of similar or slightly greater value than Phoenix, and a Seattle team as being worth considerably more. Suppose, for argument’s sake, it was $4 billion for Vegas and $5 billion for Seattle. That’s an instant $300 million windfall for every owner … and a roughly 17x ratio to the diluted TV money.

Yes, my math here involves sweeping assumptions and simplifications. Nonetheless, let’s exit the financial weeds here and conclude with the big-picture takeaway from this exercise. If the expansion fees were $3 billion, it would seem like a close call for the league’s owners to approve it.

If it’s at $4 billion? It’s a no-brainer.



The Knicks’ punishment for tampering with Jalen Brunson was as tame, as expected. (Brad Penner / USA Today)

Some other thoughts from the Showcase:

That’ll show ‘em, huh?

The other hot topic in league circles was the collective eye roll at the NBA’s decision to penalize the Knicks a 2025 second-round pick for tampering in signing Jalen Brunson. As many have already noted, giving up a second-rounder to sign a max-level free agent is a trade every team in the league would make in a nanosecond. Once you’re dealing with All-Stars and max players, there is no amount of second-round picks the league could penalize a team to disincentivize them.

On the flip side, league personnel I talked to recognized the impossibility of the league’s situation. The underlying issue isn’t that the Knicks (or Sixers, for that matter) cheated the letter of the rule this summer, but that the current rules on free agency are virtually unenforceable. There is only one rule most execs really care about: Tampering with a player whose team is still playing games remains an absolutely uncrossable red line, one that should be punished with a decades-long banishment to a dank, windowless cell, containing only a bed made of carpet from the visiting locker room in Oracle Arena and a big screen TV showing games from the 1998-99 lockout year.

As for jumping the July 1 deadline on contacting free agents by a few hours (or days, or weeks) …. whatevs. There are rules written on paper about audits and commandeering phones and whatnot, but nobody wants to actually do that.

In reality, the league’s de facto policy is “just don’t embarrass us.” Which is hard to write about, because we’ve become part of the problem.

News flash: Teams have been jumping the gun on free agency for years and years and years. The news just didn’t get out nearly as fast in the past. It worked in 2012. It doesn’t in 2022.

You can see the problem: The league doesn’t want news leaking of complicated sign-and-trades mere seconds into the alleged start of free agency, nor does it want breathless coverage of back-and-forth free agent negotiations on June 26. Well, good luck with that. Unless every social media outlet simultaneously fails while cutthroat reporters throttle back to Andrea Bargnani-esque tameness, it’s virtually impossible to keep the genie bottled.


The Elam ending factored prominently in the Showcase, even if the word Elam was never mentioned.

The G League has used it in overtime all year to generally positive reviews, requiring teams to score eight points rather than playing for a specified amount of time. That change got a thumbs-up from NBA personnel I spoke to, with the consensus being that NBA overtimes are too long right now and deflate drama from the end of the fourth quarter. The target score also eliminated the chance of multiple overtimes and the crazy player minute situations they can engender. The G League staffers all love it, too.

However, using it for the entire fourth quarter generated opposite reactions. Playing a fourth quarter with a “target” of 25 points more than the leading team’s score, rather than a set time, created a host of new issues. For starters, coaches were left guessing on substitutions without a clock to indicate how long players had played (or rested).

This was particularly true in lower-scoring games, a couple of which became interminable as teams struggled to hit the target score. And this was in today’s more open, offensive era! Imagine my Grizzlies playing, say, Utah in 2016, and try to figure out how long they’d need to play for one team to get to 25.

Secondarily, the target score produced some interesting strategy of its own. If your opponent is three points away from the target score, do you foul to eliminate losing on a 3-pointer? Concede a layup to do the same? (I saw a couple of teams in this situation hug all the shooters and leave gaping holes down Main Street). What about in a one-point game? Would any ref dare call defensive three seconds?

For those reasons, the Elam ending seems much more likely to gain eventual NBA-wide adoption in overtime than in regulation. Regardless, kudos to the league for continuing to use the G League as a lab to experiment with improvements to the game.

(Top photo: Lucas Peltier / USA Today)



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Bulls’ struggles include managing on-court disconnect between LaVine, DeRozan: Sources

With two 2022 All-Stars in Zach LaVine and DeMar DeRozan and former All-Star center Nikola Vucevic, the Chicago Bulls had hoped to be a serious contender in the Eastern Conference and build upon their No. 6 seed finish from last season. But as this season has gone on, with the Bulls now sitting at a disappointing 11-18, and while playing without their star point guard Lonzo Ball due to a lingering knee injury, serious questions have arisen within the locker room about whether their two star wings can click together at a high level on the court this season and beyond.

The Bulls have held multiple team meetings to try to work out their issues, and that has included one-on-one, face-to-face sitdowns between DeRozan and LaVine, according to team and league sources who were granted anonymity because they are not authorized to speak publicly on team dynamics. DeRozan and LaVine have always had a strong mutual respect for each other. Only 10 months ago, over All-Star Weekend in Cleveland, the stars proclaimed themselves as the NBA’s best duo. They maintain a good personal relationship. But their meetings have not led to in-game results so far, with a level of on-court, stylistic tension simply festering throughout the season and being magnified due to the win-loss record.

“I think everybody goes through ups and downs, just like every team does,” LaVine told The Athletic on Tuesday when asked about the matter. “Obviously if we’re not winning games, not everybody’s going to be happy. It’s not going to look as good as it was before. It’s all glitter and show when you’re winning games. But when you’re losing games and you’re trying to do the same things it’s turmoil. Everybody has their right to their own opinion. For me, I keep my head down. I work on my game and try to help my team. I help try to lead the team. That’s where I stand. I just try to take it day by day and evaluate how we’re doing.”

Even more, multiple league sources and sources close to the organization say LaVine and the Bulls are not seeing eye-to-eye. Over the past few weeks, there’s been a palpable feeling across various parts of the franchise of a disconnect over LaVine’s situation in Chicago. All of this has been happening while LaVine is in the first season of a five-year, $215 million maximum deal that was signed this summer.

“There’s a certain level of frustration in people trying to figure out what we can do to help right the ship,” LaVine told The Athletic. “I think with the players that we have, we try to put it on each other to right the ship. We have those type of guys, those type of mentalities where each of us have been number one options on a team before and then we all come together collectively. It’s not going to take one person. It’s going to take all of us as a unit. I think that’s what guys are trying to figure out how to help the group.”

As the saying goes, winning cures all. A year ago, DeRozan, LaVine and these Bulls were clicking on all cylinders while Jayson Tatum, Jaylen Brown and the Celtics were struggling to find their way. The roles appear reversed a year later, and it jumps out when you look at the standings.

In the third season of Billy Donovan’s tenure, there’s also been increased skepticism within the locker room about the head coach and the coaching staff. For Donovan, the challenge of optimizing DeRozan and LaVine together through a balance of execution, accountability and cooperation looms large. Donovan’s job is currently safe, however, as The Athletic reported that he signed a multiyear contract extension prior to the start of this season.

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Bulls coach Billy Donovan sets tone for next season: ’We have even more to prove’

The Bulls’ season began with optimism. They returned 12 players from last season’s roster, and the hope was for continuity equating to increased chemistry and better results. The Bulls are a much more complete and dynamic team with Ball healthy, of course, as his ability to push the pace and set the table for DeRozan and LaVine were necessary to last season’s team.

But even with Ball’s status up in the air in terms of when he might return, Bulls executive vice president of basketball operations Arturas Karnišovas set this season’s expectations at the team’s media day in September.

“What we want to see is obviously improvement,” he said. “Once you get to the playoffs and have healthy bodies, I think a lot of things can happen. So I think we have to do better than last year. When you get to the playoffs, as always, things happen. A certain team is missing one or two key players and you can get by a round. So those are the expectations.”

From the start, however, the Bulls faced a bumpy road.

LaVine unexpectedly sat out of the team’s first two contests this season, with the team saying his occasional absence would be part of scheduled maintenance centered on managing offseason arthroscopic knee surgery. LaVine fought through a nagging knee issue through the second half of last season, showing tremendous resilience and fortitude to stay on the floor for the first postseason appearance of his career. LaVine could have undergone knee surgery during the season but elected to wait until after the Bulls’ playoff run to ensure his availability for the team.

DeRozan arrived to the Bulls in the 2021 offseason intending to be the second option on most nights behind LaVine and providing LaVine with the support to win more games. In that role, he emerged as one of the league’s best performers, however, with clutch moments, multiple game winners and consistent leadership.

“Now is the time to understand how we can make this work for the whole group. I haven’t played with a talent at that wing position like Zach. He’s one of a kind. I want to put everything I’ve been through in my career, share that with him and win together,” DeRozan said last October.

The duo had a successful first season, leading the Bulls to a 46-36 record and their first playoff berth in four years, having the best record in the East for parts of the first half of the year due to a 27-11 start and appearing to truly enjoy each other’s presence. It’s clear that Ball is an engine for these Bulls: The team went 22-13 with him in the lineup and 24-23 without him. DeRozan and LaVine had seemed to establish a foundation for their partnership last season — except it’s all come into question across the organization this season.

For Karnišovas, the best move of his tenure was acquiring DeRozan, who made the All-NBA second team and received an MVP vote a season ago. DeRozan has played brilliant basketball since joining the Bulls. He’s averaged 27.3 points, 5.1 rebounds and 4.9 assists while shooting 50.4 percent from the field and 88.1 percent on almost eight free throws per game. As a fourth-quarter performer, he ranks among the best in the NBA.

DeRozan joined the Bulls on a three-year, $85 million deal in 2021 and will be eligible for an extension this summer worth a maximum of four years and $153.7 million. Do the Bulls view DeRozan as a centerpiece for years to come?

LaVine rebuked the notion that the weight of expectations from his maximum allowable contract has impacted him.

“It hasn’t weighed (on) anything for me. I don’t understand how that gets put into context,” LaVine told The Athletic. “Just because you sign a deal, it’s supposed to be added weight to it? I think there’s added weight each time you step on the court if you don’t perform or you don’t play the right way. But everybody’s open to their own opinion.

“I’ve been improving each and every day I’ve been coming off an injury. If you’re losing, you don’t see that. Obviously, it’s frustrating when you are losing and they’re all these other narratives coming out. It’s not coming from us. It’s coming from outside sources. It’s just what you’ve got to deal with. It comes with the territory. I understand that. I think the team understands that. It doesn’t bug me. I think it’s something that just comes with it.”

In addition, Vucevic is eligible for an extension worth up to four years and $118.2 million but is currently expected to enter free agency in the offseason.

The Bulls’ direction moving forward is clouded over the fact that they still owe the Orlando Magic a top-four protected first-round pick in the 2023 NBA Draft. By potentially pivoting from competing for a playoff and Play-In Tournament spot into a full rebuild, the Bulls’ front office would risk still being out of the top four and thus giving Orlando its pick.

And yet should these Bulls continue down this path anyway even with all of this talent, it could leave the organization no choice.

Goran Dragić, the team’s oldest and most experienced player, didn’t sugarcoat the team’s problem following a 150-126 loss at Minnesota on Sunday.

“We’re not playing for each other,” he said. “It’s as simple as that.”

The veteran point guard’s comments followed Donovan’s from an equally candid postgame interview. Donovan has publicly challenged his star trio through the media, but he was more direct than ever Sunday.

“We’ve got to get out of the mindset of worrying about scoring and how’s it going offensively and realize the ball scores,” Donovan said. “And if the ball’s moved and passed whoever scores, scores.”

Donovan echoed Dragić’s sentiments that the Bulls are playing too individualistically and the results won’t begin to change until the team does.

“When we get the mentality that, ‘I feel like I’m doing it for him. And I’m going to do it for him, and I’m going to do it for him. And I’m not letting the guy I’m out there with down,’” Donovan said.

Required reading

(Photo: Michael Reaves / Getty Images)



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Jalen Brunson’s heroics lift Knicks to fifth straight win

CHICAGO — Foot contusion? What foot contusion.

Jalen Brunson certainly didn’t look like someone limited by an injury Wednesday night. A game-time decision, Brunson wasn’t going to miss out on playing in front of family and friends so close to where he spent a large portion of his childhood.

After resorting to isolation ball with Julius Randle to close out regulation, the Knicks put the ball in Brunson’s hands in the extra session, and he didn’t disappoint. He scored seven of his 30 points in the final five minutes as the Knicks knocked off the Bulls, 128-120, at the United Center after blowing a five-point lead in the final 2:07 of regulation. The victory, the Knicks’ sixth road victory in eight tries, gave them a season-high five-game win streak and moved them to two games over .500 at 15-13 for the first time since late October.

Quentin Grimes hit arguably the game’s biggest shot, a 3-pointer that caromed off the front of the rim and fell in to give the Knicks a six-point edge with 1:04 to go. Brunson then hit another 3-pointer after leaving Alex Caruso on the floor with a crossover. He showed rare emotion, celebrating the big shot by shouting towards his high school coach, Pat Ambrose, and two close friends who were sitting under the basket.

“Pretty special,” was how Brunson described the evening.

Jalen Brunson didn’t appear to be bothered by a foot injury as he helped the Knicks roll on.
AP Photo

As recently as Monday, Brunson was in a walking boot after Davion Mitchell landed awkwardly on his right foot in the Knicks’ win over the Kings on Sunday. He didn’t finish that game and wasn’t able to practice on Tuesday. But against the Bulls, he logged 39 minutes and was at his best in overtime.

In hindsight, it seemed silly that there was even a question about his status.

“I don’t want to give anyone the notion that I’m healthy, but I just didn’t want to take today off,” said Brunson, who also had seven assists. “Me as a leader, if I’m able to walk and I’m able to play, I’ve got to bring it.”

As a group, the Knicks brought it in overtime, especially on the defensive end. They held the Bulls to just three points on 1 of 7 shooting after allowing them to shoot 58 percent over the first four quarters. It was similar to their previous four wins when the Knicks held three opponents under 100 points.

Julius Randle stayed red-hot as the Knicks’ win streak continued.
USA TODAY Sports
Chicago Bulls’ Goran Dragic (7) passes the ball as New York Knicks’ Isaiah Hartenstein (55) Immanuel Quickley (5) and Jericho Sims defend.
AP Photo

“It was nice to see,” coach Tom Thibodeau said. “I’d prefer to see it earlier.”

Randle scored a team-high 31 points — his third 30-point effort in four games — to go along with 13 rebounds and seven assists, and RJ Barrett had 22 points before fouling out late in regulation. Grimes chipped in 14 points, five rebounds and a team-best plus-14 rating. DeMar DeRozan scored 32 for the Bulls (11-16), who had their three-game home winning streak snapped.

The Knicks led by as many as 14 points in the first half and were up five in the final two minutes. But they couldn’t finish off the Bulls in regulation as Randle air-balled a baseline fadeaway, leaving Chicago with 0.7 seconds left to win it. Randle, though, read the lob play well, and got in between Patrick Williams and the rim, forcing overtime.

“Sometimes you have to win games in different ways, and the bottom line is just find a way to win,” Thibodeau said.

The Knicks left no doubt from then on. Brunson made sure of that, bad right foot and all, producing his fourth 30-point game of the season.

“It says a lot about him. It’s everything,” Thibodeau said. “Coming in, [getting] multiple treatments every day. That becomes his game, it becomes his practice. He’s been through so many different things. He has a strategy for everything. He just gets out there and gets it done.”

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NBA’s City Edition jerseys for 2022-23 are out. Here are some of their backstories

The NBA released its newest slate of City Edition jerseys, the ones teams will wear for the 2022-23 season. These uniforms, from jersey to shorts, usually carry some kind of thematic tie to the franchise’s home city.

The Athletic spoke to Jesse Alvarez, Nike’s product director of men’s basketball, to get a sense of how some of the most notable City Edition jerseys were designed and the details fans should look for when watching their teams play.


I want to start with the Spurs jersey. Can you walk me through the design and the inspiration for it?


Photo courtesy of the NBA.

The Spurs, I think, as a lot of people remember, have one of the most iconic All Star Game uniforms that we’ve done, just in the world of jersey culture. So you can see some pretty clear nods to that in terms of just the color and the vibe. That was really the focus for that one, to be able to tie that in. You asked about some of the details: I think the belt buckle ‘SA’ and the Spur logos on the belt hook was just like a really nice way to round out and add a subtle detail to highlight the All Star uniform that they’ve been synonymous with.

So I recognize the coloring for that when I’m looking at those jerseys. The Pistons ones are green, a color I don’t associate usually with Pistons colors. What happened there?

Detroit has an amazing story. One of the things about that story is St. Cecilia. So St. Cecilia is really a place where players used to go run and play pickup basketball. And so that color, the green, is inspired by the actual St. Cecilia. That, coupled with the iconic details of the short patch, you’ll actually see like a stained glass or a grab that’s inspired by the stained glass that shows up at St. Cecilia, with a 313 logo at the center of it just as a way to weave those stories together. The mantra of St. Cecilia was ‘Where stars are made, not born.’ So it just really packages that story all together to bring that to life.

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Did you guys send people there to kind of look through the gym and just walk through it?

Yeah, so we actually partner with the team, and so the team was over there. They’re sending us pictures, you name it. Anything that we needed, we got to be able to really bring that to life. Like with any uniform, really, it starts with the team. They know their fan bases the best. And so that’s where all those points of inspiration are coming from.


Photo courtesy of the NBA.

For you, do you have a favorite jersey?

You know, it’s funny, I was just telling someone it’s hard to have a favorite. Especially, they all feel like your kids. But I think, just right behind you, Chicago. I really like Chicago. I think how the municipal Y shows up in a number of different ways. And the symbology behind it, like uniting a city and how the Bulls at the center of the the Y on the side profile. I think this is a great representation of how a team is at the heart of a city. So Chicago is where I live.

I liked the color pattern on the Timberwolves one, but obviously it’s not something that’s associated with the Wolves. What is that about? What makes that unique?

One of the unique things about City Edition (jerseys) just in general, before I answer your question, is that with each story from an organization, they get to take it to wherever place they want to go. So Minnesota is known as being a creative hotspot for artists of all sorts. That (jersey) is a nod to some of the creative community. So one of the things that makes that uniform unique is that the pattern that you see in the uniform, it actually gets cut in a different way for every uniform. So every uniform is a unique one, just kind of as a way that each creative is unique in their own way. So that’s really how that story comes to life.

So you guys have like a big pattern of all these colors. Each swatch is different for each uniform?

Think about it more in in terms of when you think about how a uniform was made, each piece gets cut, so no two pieces are the same. So when they’re sewing those things together, every uniform is going to be slightly different, just like a fingerprint.


Photo courtesy of the NBA.

I know sometimes you guys collaborate not only with teams but with like certain individuals on creating the jerseys. Is there anyone notable here that helps you with the creation, with the ideation of some jerseys?

Yeah, Detroit’s a great example. Big Sean is the creative director with the Pistons, so he’s somebody who helped bring that to life. Right behind you, you have KITH with the New York Knicks. Those are those are the two teams that are top of mind. Just kind of highlight some of the names that also work with organizations to bring their city edition uniforms to life.

I was looking at the Hornets’. That’s the angriest hornet I’ve ever seen in my life.

It’s an aggressive hornet. Really cool story, I think, centered around the Mint. So one of the cool things — I’m not sure if you were able to take a look at it — but the pinstripes are actually a nod to the Mint. The Mint is, you know, the source of inspiration for that uniform. The gold lettering with the mint trim, just harkens back to the financial inspiration with the Mint being in Charlotte.


Heat City Edition jersey” width=”1022″ height=”1024″ /> Photo courtesy of the NBA.

And the last one, I heard you talking about the Heat jersey. Can you kind of walk me through that one, especially the rope on the side. That seems to be a really cool detail.

So if you’ve ever turned on a game for the Heat, you’ll see that there’s actual yellow rope that surround the cord. They use the yellow piping to be able to be inspired by that yellow rope that you will see during the game. Their concept is kind of their chapter two of their mashup that they introduced last year.

This year, they flipped the color to white and then they took different components from previous iconic elements of their identity and mash those up together to be able to have this customized look. So you’ll see elements of their Floridians, their white hot, vice versa. All those different kinds of stamps in time that have made up the Heat organization, all mashed up into one uniform.

(All photos courtesy of the NBA)



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