Tag Archives: AAPL

How Apple Has So Far Avoided Layoffs: Lean Hiring, No Free Lunches

No company is certain to avoid significant cutbacks in an economic environment as volatile as the current one, and Apple isn’t immune to the business challenges that have hit other tech giants. It is expected next month to report its first quarterly sales decline in more than three years. Apple has also slowed hiring in some areas.

But the iPhone maker has been better positioned than many rivals to date in part because it added employees at a much slower clip than those companies during the pandemic. It also tends to run lean, with limited employee perks and businesses focused on hardware products and sales that have so far largely dodged the economic downturn, investors say.

An Apple spokesman declined to comment.

From its fiscal year-end in September 2019 to September 2022, Apple’s workforce grew by about 20% to approximately 164,000 full-time employees. Meanwhile, over roughly the same period, the employee count at Amazon doubled, Microsoft’s rose 53%, Google parent

Alphabet Inc.’s

increased 57% and Facebook owner Meta’s ballooned 94%.

Apple has about 65,000 retail employees working in more than 500 stores who make up roughly 40% of the company’s total workforce.

On Friday, Alphabet became the latest tech company to announce widespread layoffs, with a plan to eliminate roughly 12,000 jobs, the company’s largest-ever round of job cuts.

Alphabet’s cut follows a wave of large layoffs at Amazon, Microsoft and Meta. The tech industry has seen more than 200,000 layoffs since the start of 2022, according to Layoffs.fyi, a website that tracks cuts in the sector as they surface in media reports and company releases.

The last big round of layoffs at Apple happened way back in 1997, when co-founder

Steve Jobs

returned to the company, which then cut costs by firing 4,100 employees.

So far, Apple’s core business has shown itself to be resilient against broader downturns in the market. The other four tech giants have suffered amid slowdowns in digital advertising, e-commerce and PCs. In its September quarter, Apple reported that sales at its most important business—the iPhone—advanced 9.7% from the previous year to $42.6 billion, surpassing analyst estimates.

After a period of aggressive hiring to meet heightened demand for online services during the pandemic, tech companies are now laying off many of those workers. And tech bosses are saying “mea culpa” for the miscalculation. WSJ reporter Dana Mattioli joins host Zoe Thomas to talk through the shift and what it all means for the tech sector going forward.

Apple may face a rougher December quarter, which it is scheduled to report on Feb. 2, as the company encountered manufacturing challenges in China, where strict zero-Covid policies damped much economic activity. Many analysts expect that demand hasn’t subsided for its iPhones and as the company continues to ramp back up manufacturing, demand is anticipated to move to the March quarter.

The company’s business model hasn’t been totally immune to broader slowdowns. Revenue from its services business continued to slow, growing 5% annually to $19.2 billion in the September quarter, shy of the gains posted in recent quarters.

Tom Forte,

senior research analyst at investment bank D.A. Davidson & Co., said he expects Apple to reduce head count, but it might do that quietly through employee attrition—by not replacing workers who leave. The company could move in the direction of making other cuts or adjustments to perks that are common in Silicon Valley. Apple doesn’t offer free lunches to employees on its corporate campus, unlike other big tech companies such as Google and Meta.

Some of the tech giants cutting jobs have spent heavily on projects that are unlikely to turn into strong businesses anytime soon, said Daniel Morgan, a senior portfolio manager at Synovus Trust Co., which counts Apple among its largest holdings. “Both Meta and Google are terribly guilty of that,” he said.

Meta has been pouring billions of dollars into its Reality Labs for its new ambitions in the so-called metaverse. Meta Chief Executive

Mark Zuckerberg

has defended the company’s spending on Reality Labs, suggesting that virtual reality will become an important technological platform.

After announcing the layoffs, Alphabet Chief Executive

Sundar Pichai

said the company had seen dramatic periods of growth during the past two years. “To match and fuel that growth, we hired for a different economic reality than the one we face today,” he wrote in a message to employees on Friday.

Apple also is working on risky future bets, such as an augmented-reality headset due out later this year and a car project whose release date is uncertain, but at a more measured pace.

Write to Aaron Tilley at aaron.tilley@wsj.com

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Apple Plans New Encryption System to Ward Off Hackers and Protect iCloud Data

Apple Inc.

AAPL -1.38%

is planning to significantly expand its data-encryption practices, a step that is likely to create tensions with law enforcement and governments around the world as the company continues to build new privacy protections for millions of iPhone users.

The expanded end-to-end encryption system, an optional feature called Advanced Data Protection, would keep most data secure that is stored in iCloud, an Apple service used by many of its users to store photos, back up their iPhones or save specific device data such as Notes and Messages. The data would be protected in the event that Apple is hacked, and it also wouldn’t be accessible to law enforcement, even with a warrant.

While Apple has drawn attention in the past for being unable to help agencies such as the Federal Bureau of Investigation access data on its encrypted iPhones, it has been able to provide much of the data stored in iCloud backups upon a valid legal request. Last year, it responded to thousands of such requests in the U.S., according to the company. 

With these new security enhancements, Apple would no longer have the technical ability to comply with certain law-enforcement requests such as for iCloud backups—which could include iMessage chat logs and attachments and have been used in many investigations.

Apple has added additional methods to help users recover their end-to-end encrypted data.



Photo:

Apple

The company said the security enhancements, which were announced Wednesday, are designed to protect Apple customers from the most sophisticated attackers.

“As customers have put more and more of their personal information of their lives into their devices, these have become more and more the subject of attacks by advanced actors,” said

Craig Federighi,

Apple’s senior vice president of software engineering, in an interview. Some of these actors are going to great lengths to get their hands on the private information of people they have targeted, he said.

The FBI said it was “deeply concerned with the threat end-to-end and user-only-access encryption pose,” according to a statement provided by an agency spokeswoman. “This hinders our ability to protect the American people from criminal acts ranging from cyberattacks and violence against children to drug trafficking, organized crime and terrorism,” the statement said. The FBI and law enforcement agencies need “lawful access by design,” it said.

A spokesman for the Justice Department declined to comment.

Former Western law-enforcement and intelligence officials said they were surprised by Apple’s decision in part because the company had refrained in the past from rolling out such encryption settings for iCloud. The officials said Apple would sometimes point authorities to the iCloud as a possible means of collecting information that could be useful for criminal investigations.

Ciaran Martin,

former chief of the U.K.’s National Cyber Security Centre, said the announcement by Apple could pose legal complications for the company in multiple democracies that in recent years have adopted or weighed restrictions on technology that can’t be responsive to law-enforcement demands.

“Things will only be clearer when further technical details are given,” Mr. Martin said. “But on the face of it, existing legislation in Australia and looming legislation in the U.K. would seem to give those governments the power to tell Apple in those countries effectively not to do this.”

Last year, Apple proposed software for the iPhone that would identify child sexual-abuse material on the iPhone. Apple now says it has stopped development of the system, following criticism from privacy and security researchers who worried that the software could be misused by governments or hackers to gain access to sensitive information on the phone.

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Mr. Federighi said Apple’s focus related to protecting children has been on areas such as communication and giving parents tools to protect children in iMessage. “Child sexual abuse can be headed off before it occurs,” he said. “That’s where we’re putting our energy going forward.”

Apple released a feature in December 2021 called “Communication Safety” in Messages, which offers tools for parents that warn their children when they have received or attempt to send photos that contain nudity. The option is part of Apple’s “Screen Time” parental-controls software.

The new encryption system, to be tested by early users starting Wednesday, will roll out as an option in the U.S. by year’s end, and then worldwide including China in 2023, Mr. Federighi said.

“This development will prompt questions at home and abroad, including whether the government of China will really accept a loss of data access,” said Sumon Dantiki, a former senior FBI and Justice Department official who worked on cyber investigations and is now a partner at the King & Spalding law firm. U.S. officials have long pointed to China’s increasingly strict demands for access to data on companies that operate within its borders as a national-security concern.

In addition to Advanced Data Protection, Apple is also modifying its Messages app to make it harder for messages to be snooped on, and it will now allow users to log in to their Apple accounts with hardware-based security keys made by other companies such as Yubico.

Privacy groups have long called on Apple to strengthen encryption on its cloud servers. But because the Advanced Protection encryption keys will be controlled by users, the system will restrict Apple’s ability to restore lost data. 

Apple has added additional methods to help users recover their end-to-end encrypted data.



Photo:

Uncredited

To set up Advanced Data Protection, users will have to enable at least one data-recovery method. This could be a recovery key—a long list of numbers and characters that users could print out and store in a secure location—or the user could assign a friend or family member as a recovery contact.  

Over the past two decades, businesses and consumers have moved much of their data off computer systems that they control and onto the cloud—data centers filled with servers that are operated by large technology companies. That trend has made these cloud systems an attractive target for cyber intruders. 

Mr. Federighi said that Apple isn’t aware of any customer data being taken from iCloud by hackers but that the Advanced Protection system will make things harder for them. “All of us in the industry who manage customer data are under constant attack by entities that are attempting to breach our systems,” he said. “We have to stay ahead of future attacks with new protections.”

As Apple has locked down its systems, governments worldwide have become increasingly interested in the data stored on phones and cloud computers. That interest has led to friction between Apple and law-enforcement agencies, along with a growing market for iPhone hacking tools. In 2020, Attorney General

William Barr

pressured Apple for a way to crack the iPhone’s encryption to help with a terror investigation into a shooting that killed three people at a Florida Navy base.  

Advanced Protection will reduce the amount of iCloud information that Apple can provide to law-enforcement agencies, who frequently request iPhone data from Apple as part of their investigations. Apple received requests for information on 7,122 Apple accounts from U.S. authorities in the first six months of 2021, the last period for which the company has provided information.

Apple had already offered end-to-end encryption for some of its services, but the protection will now extend to 23 services, including iPhone backups and Photos. However, three services—Mail, Contacts and Calendar—won’t qualify for Advanced Protection because they use older technology protocols, Mr. Federighi said.

Mr. Federighi said Apple believes it shares the same mission as law enforcement and governments: keeping people safe. If sensitive information were to get in the hands of an attacker, a foreign adversary or some other bad actor, it could be disastrous, he said. 

“We’re giving users the option to keep that key only on their devices, which means that even if an attacker were to successfully breach the cloud and access all that data, it would be nonsense to them,” Mr. Federighi said. “They’d lack the key to decrypt it.”

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Apple Makes Plans to Move Production Out of China

In recent weeks,

Apple Inc.

AAPL -0.34%

has accelerated plans to shift some of its production outside China, long the dominant country in the supply chain that built the world’s most valuable company, say people involved in the discussions. It is telling suppliers to plan more actively for assembling Apple products elsewhere in Asia, particularly India and Vietnam, they say, and looking to reduce dependence on Taiwanese assemblers led by

Foxconn

2354 4.05%

Technology Group.

Turmoil at a place called iPhone City helped propel Apple’s shift. At the giant city-within-a-city in Zhengzhou, China, as many as 300,000 workers work at a factory run by Foxconn to make iPhones and other Apple products. At one point, it alone made about 85% of the Pro lineup of iPhones, according to market-research firm Counterpoint Research. 

The Zhengzhou factory was convulsed in late November by violent protests. In videos posted online, workers upset about wages and Covid-19 restrictions could be seen throwing items and shouting “Stand up for your rights!” Riot police were present, the videos show. The location of one of the videos was verified by the news agency and video-verification service Storyful. The Wall Street Journal corroborated events shown in the videos with workers at the site.

Coming after a year of events that weakened China’s status as a stable manufacturing center, the upheaval means Apple no longer feels comfortable having so much of its business tied up in one place, according to analysts and people in the Apple supply chain.

“In the past, people didn’t pay attention to concentration risks,” said Alan Yeung, a former U.S. executive for Foxconn. “Free trade was the norm and things were very predictable. Now we’ve entered a new world.”

Footage shows police beating workers at Foxconn’s facility in Zhengzhou, China. The world’s biggest site making Apple smartphones had been under Covid-19 lockdowns in recent weeks. Screenshot: Associated Press

One response, say the people involved in Apple’s supply chain, is to draw from a bigger pool of assemblers—even if those companies are themselves based in China. Two Chinese companies that are in line to get more Apple business, they say, are Luxshare Precision Industry Co. and

Wingtech Technology Co.

 

On calls with investors earlier this year, Luxshare executives said some consumer-electronics clients, which they didn’t name, were worried about Chinese supply-chain snafus caused by Covid-19 prevention measures, power shortages and other issues. They said these clients wanted Luxshare to help them do more work outside China.

The executives referred to what is known as new product introduction, or NPI, when Apple assigns teams to work with contractors in translating its product blueprints and prototypes into a detailed manufacturing plan. 

It is the guts of what it takes to actually build hundreds of millions of gadgets, and an area where China, with its concentration of production engineers and suppliers, has excelled.

Apple has told its manufacturing partners that it wants them to start trying to do more of this work outside of China, according to people involved in the discussions. Unless places such as India and Vietnam can do NPI too, they will remain stuck playing second fiddle, say supply-chain specialists. However, the slowing global economy and slowing hiring at Apple have made it hard for the tech giant to allocate personnel for NPI work with new suppliers and new countries, said some of the people in the discussions.

Apple and China have spent decades tying themselves together in a relationship that, until now, has mostly been mutually beneficial. Change won’t come overnight. Apple still puts out new iPhone models every year, alongside steady updates of its iPads, laptops and other products. It must keep flying the plane while replacing an engine.

“Finding all the pieces to build at the scale Apple needs is not easy,” said Kate Whitehead, a former Apple operations manager who now owns her own supply-chain consulting firm.  

Yet the transition is under way, driven by two causes that are feeding on each other to threaten China’s historic economic strength. Some Chinese youth are no longer eager to work for modest wages assembling electronics for the affluent. They are seething in part because of Beijing’s heavy-handed Covid-19 approach, itself a concern for Apple and many other Western companies. Three years after Covid-19 started circulating, China is still trying to crush outbreaks with measures such as quarantines, as many other countries have returned to prepandemic norms.

Zhengzhou, China, is home to a giant Foxconn facility known as iPhone City. Shang Ji/Future Publishing/Getty Images
A worker is shown disinfecting equipment at iPhone City in Zhengzhou, China. VCG/Getty Images

Zhengzhou, left, is home to a giant Foxconn facility known as iPhone City, where a worker is shown at right disinfecting equipment. Shang Ji/Future Publishing/Getty Images; VCG/Getty Images

Protests in Chinese cities over the past week, during which some demonstrators called for the ouster of President

Xi Jinping,

suggested criticism over Covid-19 restrictions could build into a larger movement against the government.

All this comes on top of more than five years of heightened U.S.-China military and economic tensions under the Trump and Biden administrations over China’s rapidly expanding military footprint and U.S. tariffs on Chinese goods, among other disputes. 

Apple’s longer-term goal is to ship 40% to 45% of iPhones from India, compared with a single-digit percentage currently, according to Ming-chi Kuo, an analyst at TF International Securities who follows the supply chain. Suppliers say Vietnam is expected to shoulder more of the manufacturing for other Apple products such as AirPods, smartwatches and laptops.

For now, consumers doing Christmas shopping are stuck with some of the longest wait times for high-end iPhones in the product’s 15-year history, stretching until after Christmas. Apple issued a rare midquarter warning in November that shipments of the Pro models would be hurt by Covid-19 restrictions at the Zhengzhou facility.

In November, as the worker protests in the facility grew, Apple issued a statement assuring it was on the ground looking to resolve the issue. “We are reviewing the situation and working closely with Foxconn to ensure their employees’ concerns are addressed,” a spokesman said at the time.

The risk of too much concentration in China has long been known to Apple executives, yet for years they did little to lessen it. China supplied a literate and diligent workforce, political stability and a huge local market for Apple’s products.

Taiwan-based Foxconn, under founder

Terry Gou,

became an essential link between Apple in California and the Chinese assembly plants where iPhones get put together. Foxconn managers share a language and cultural background with mainland workers.

Pegatron Corp.

, another Taiwan-based contractor, has played a smaller but similar role.

Apple is looking to manufacture more in Vietnam, where a facility of China-based Luxshare, an Apple supplier, is located.



Photo:

Linh Pham/Bloomberg News

And both the government in Beijing and local governments in places such as Henan province, home to the Zhengzhou plant, have enthusiastically supported Apple’s business, seeing it as an engine of jobs and growth.

Even now, when ever-harsher anti-American rhetoric flows each day from Beijing over issues such as Taiwan and human rights, that backing remains strong.

People’s Daily, the mouthpiece of the Chinese Communist Party, hailed the Apple production site in a Nov. 20 video, saying it accounted directly or indirectly for more than a million local jobs. Foxconn shipped about $32 billion in products overseas from Zhengzhou in 2019, according to a Chinese government-linked think tank. All told, the Foxconn group accounted for 3.9% of China’s exports in 2021, according to the company.

“The government’s timely assistance…continuously provides a sense of certainty for multinational companies like Apple, as well as for the world’s supply chain,” the People’s Daily video said.

Yet such words ring hollow to many U.S. businesses in light of stringent anti-Covid measures by the government that have hampered production and roused worker unrest. A survey by the U.S.-China Business Council this year found American companies’ confidence in China has fallen to a record low, with about a quarter of respondents saying they have at least temporarily moved parts of their supply chain out of China over the past year.

To keep operating during government Covid-19 measures, the Zhengzhou factory is among those compelled to adopt a system in which workers stay on-site and contact with the outside world is limited to the bare minimum to keep the goods flowing. Foxconn has sealed smoking areas, switched off vending machines and closed dining halls in favor of carryout meals that workers bring back to their dormitories, often a half-hour walk away, workers said.

Many have escaped, jumping fences and walking along empty highways to get back to their hometowns. In November, the pandemic policies and pay disputes further fueled workers’ grievances. Some clashed with police at the site and left smashed glass doors.

Many of those abandoning the factory were young people who said on social media that they decided wages equivalent to $5 or less an hour weren’t enough to compensate for tedious production work, exacerbated by Covid-19 restrictions.

People protested throughout China this past week against the country’s strict anti-Covid protocols. Kevin Frayer/Getty Images
Beijing residents waited in line last month to be tested for Covid-19. Kevin Frayer/Getty Images

People protested throughout China this past week, left, against the country’s strict anti-Covid protocols. Beijing residents, right, waited in line to be tested for the disease. Kevin Frayer/Getty Images (2)

“It’s better for us to skate by at home than to be sucked dry by capitalists,” one person who identified herself as a departed Foxconn worker posted on her social-media account after the protests.

Asked for comment, a Foxconn spokesman referred to earlier statements in which the company blamed a computer error for some of the pay issues raised by new hires. It said it guaranteed recruits would be paid what was promised in recruitment ads. The spokesman declined to comment further.

China’s Covid-19 policy “has been an absolute gut punch to Apple’s supply chain,” said Wedbush Securities analyst

Daniel Ives.

“This last month in China has been the straw that broke the camel’s back for Apple in China.”

Mr. Kuo, the supply-chain analyst, said iPhone shipments in the fourth quarter of this year were likely to reach around 70 million to 75 million units, which he said was around 10 million fewer than market projections before the Zhengzhou turmoil. The top-of-the-line iPhone 14 Pro and Pro Max models have been particularly hard-hit, he said.

Accounts vary about how many workers are missing from the Zhengzhou factory, with estimates ranging from the thousands to the tens of thousands. Mr. Kuo said it was running at about 20% capacity in November, a figure expected to improve to 30% to 40% in December. One positive sign came Wednesday, when the local government in Zhengzhou lifted lockdown restrictions.

One Foxconn manager said hundreds of workers were mobilized to move machinery and components by truck and plane nearly 1,000 miles from Zhengzhou in central China to Shenzhen in the south, where Foxconn has its other main factories in China. The Shenzhen factories have made up some, but not all, of the production gap. 

Meanwhile, Foxconn is offering money to get workers to come back and stay for a while. One of its offers is a bonus of up to $1,800 for January to full-time workers in Zhengzhou who joined at the start of November or earlier. Those who wanted to quit have gotten $1,400. 

India and Vietnam have their own challenges.

People in Beijing protested this past week against stringent anti-Covid measures.



Photo:

Kevin Frayer/Getty Images

Dan Panzica, a former Foxconn executive who now advises companies on supply-chain issues, said Vietnam’s manufacturing was growing quickly but was short of workers. The country has just under 100 million people, less than a 10th of China’s population. It can handle 60,000-person manufacturing sites but not places such as Zhengzhou that reach into the hundreds of thousands, he said.

“They’re not doing high-end phones in India and Vietnam,” said Mr. Panzica. “No other places can do them.”

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India has a population nearly the size of China’s but not the same level of governmental coordination. Apple has found it hard to navigate India because each state is run differently and regional governments saddle the company with obligations before letting it build products there.

“India is the Wild West in terms of consistent rules and getting stuff in and out,” said Mr. Panzica.

The U.S. embassies of India and Vietnam didn’t respond to requests for comment.

Nonetheless, “Apple is going to have to find multiple places to replace iPhone City,” Mr. Panzica said. “They’re going to have to spread it around and make more villages instead of big cities.”

—Selina Cheng contributed to this article.

Write to Yang Jie at jie.yang@wsj.com and Aaron Tilley at aaron.tilley@wsj.com

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Meta’s Mark Zuckerberg Says He Is Accountable as Company Preps for Mass Layoffs

Meta

META -0.26%

Platforms Inc. will begin laying off employees on Wednesday morning, Chief Executive

Mark Zuckerberg

told hundreds of executives on Tuesday.

The coming cuts are expected to total many thousands of employees and will likely be the largest of the year to date in the tech sector, The Wall Street Journal previously reported.

Mr. Zuckerberg appeared downcast in Tuesday’s meeting and said he was accountable for the company’s missteps, and that his over-optimism about growth had led to overstaffing, according to people familiar with the meeting.

Meta’s head of human resources,

Lori Goler,

told the group that employees who lose their jobs will be provided with at least four months of salary as severance, according to people familiar with the meeting.

Mr. Zuckerberg described broad cuts and specifically mentioned the recruiting and business teams as among those facing layoffs. A general internal announcement of the company’s layoff plans is expected around 6 a.m. Eastern time on Wednesday, with the specific employees losing their jobs informed over the course of the morning.

Following the meeting, company directors in numerous sections of the organization began notifying their subordinates of cuts and reorganizations.

Inside Meta, employees have been seeking specifics about the coming layoffs for days and planning for the worst by forming external groups with current colleagues and discussing how to use benefits.

Meta reported more than 87,000 employees at the end of September. Company officials already told employees to cancel nonessential travel beginning this week, the Journal previously reported.

The planned layoffs would be the first broad head-count reductions to occur in the company’s 18-year history.

Meta’s stock has fallen more than 70% this year. The company has highlighted deteriorating macroeconomic trends, but investors have also been spooked by its spending and threats to the company’s core social-media business. Growth for that business in many markets has stalled amid stiff competition from TikTok, and

Apple Inc.’s

AAPL 0.42%

requirement that users opt in to the tracking of their devices has curtailed the ability of social-media platforms to target ads.

After hiring aggressively through the pandemic, the tech industry is facing its biggest retrenchment in years. Twitter Inc. is laying off thousands of employees under new owner

Elon Musk,

as he tries to restructure the company to match his vision while facing widespread concern from advertisers about its new direction.

Snap Inc.

SNAP 2.70%

said in August it would cut roughly 20% of staff, or more than 1,000 employees, to prepare for what it said would be an expected period of low sales growth lasting into 2023.

Write to Jeff Horwitz at Jeff.Horwitz@wsj.com and Sam Schechner at sam.schechner@wsj.com

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Inside a Chinese iPhone Plant, Foxconn Grapples With Covid Chaos

HONG KONG—

Foxconn Technology

2354 -0.76%

Group is scrambling to contain a weekslong Covid-19 outbreak at an iPhone factory in central China, trying to appease frightened and frustrated workers during a crucial period for smartphone orders.

In Foxconn’s main Zhengzhou facility, the world’s biggest assembly site for

Apple Inc.’s

AAPL 7.56%

iPhones, hundreds of thousands of workers have been placed under a closed-loop system for almost two weeks. They are largely shut off from the outside world, allowed only to move between their dorms or homes and the production lines.

Many said they have been confined to their quarters for days and that distribution of food and other essentials has been chaotic. Many others say they are too scared to carry on working because of the risk of getting infected.

Foxconn on Wednesday denied what it said were online rumors that 20,000 cases had been detected at the site and said that for “the small number of employees affected by the pandemic,” it is providing necessary supplies.

“A sudden outbreak disrupted our normal life,” Foxconn said Friday in a post to its workers on

WeChat,

a social-media platform. “An orderly progress in both pandemic prevention and output depends on the efforts of all staff,” it said. It outlined plans to ensure proper food supplies and mental well-being support and pledged to respond to workers’ concerns.

Asked about the workers’ details of the situation at the site, Foxconn didn’t respond. Earlier when asked about the situation, the company referred to its Wednesday statement as well as to its Friday post on WeChat.

Covid-19 lockdowns, corruption crackdowns and more have put China’s economy on a potential crash course. WSJ’s Dion Rabouin explains how China’s economic downturn could harm the U.S. and the rest of the world. Illustration: David Fang

“It’s too dangerous to go to work,” a 21-year-old worker who has been confined to his dorm told The Wall Street Journal, saying that he was skeptical about the company’s claim that there was a low level of infections at the plant.

The disruption at Foxconn is the latest example of the economic and societal toll from China’s rigid pandemic control policies—which include swift and sweeping lockdowns, mass testing and compulsory quarantines to crush the virus whenever it appears. While Beijing says the virus is too potent to allow any easing of its zero-Covid policy, businesses must convince their employees that there is little risk coming to work when there are signs of an outbreak.

Zhengzhou’s flare-up—95 cases recorded in the city the past four days—began in early October, after people returned from other parts of the country from a one-week national holiday. At the first signs of Covid in the city, officials locked down some districts and began rounds of mass testing to stamp out the virus before it gained a foothold among Zhengzhou’s 12.7 million residents. As a major employer, Foxconn joined the campaign.

When more infections emerged at Foxconn midmonth, the company sought to maintain output by creating a “bubble” around its operations to lower the risk of exposure, a practice now common among major manufacturers in China to continue their business during a local outbreak.

Foxconn says it employs as many as 300,000 workers in Zhengzhou. Analysts estimate that the company produces half or more of Apple’s smartphones in the city, making it vital for delivering iPhones to consumers, including for the coming winter holiday season when demand for the handsets typically spikes.

Foxconn, in its statement on Wednesday, said that production at the site is “relatively stable” and that it is sticking to its operating outlook for the current quarter as the impact from the outbreak is controllable. It is set to report quarterly results Nov. 10.

Apple, in its quarterly earnings release Thursday, didn’t mention Foxconn’s Zhengzhou plant. Its chief financial officer said that supply is constrained for the new iPhone 14 Pro models due to strong demand.

Apple didn’t respond to requests for comment about conditions at the Foxconn plant.

Some workers interviewed by the Journal said many colleagues had refused to go back to the production lines. Others had simply left, they said, sometimes abandoning their belongings.

On Sunday, a state-run newspaper in Henan published official notices from various parts of the province welcoming their people to return, with quarantine protocols laid out.

Over the weekend, videos geotagged near the Foxconn site went viral on China’s social-media platforms, recording groups of people walking on highways or through farm fields carrying suitcases and backpacks. Other footage showed makeshift stations set up by local residents offering bottles of water in front of handwritten signs to support migrant Foxconn workers leaving for home.

Foxconn said in a statement Sunday that the situation is coming under control with help from authorities. The company said it is organizing transportation for workers who wish to return home and is coordinating production capacity with its plants elsewhere to minimize disruption. There is no shortage of medical supplies or daily necessities at the facility, it said.

Earlier on Friday, the company had posted a video on WeChat urging people to return to work. “The company needs people,” said a woman’s voice over footage of workers stepping off a bus. “If nobody comes to work, how can the company run?”

Another Foxconn employee said most of his dozen-strong team of night-shift workers had either been taken to a quarantine facility or had refused to return to work. Every night, he said, he saw workers covered in protective gear waiting to be taken away by bus.

“I don’t know who around me is a positive case,” said the worker, who has been confined to his dorm for a few days. “I’d be better off staying in the dorm.”

With so many stuck inside their quarters, sent to quarantine centers or simply absent from work, the pace of production at some assembly lines has slowed, two of the workers said.

Foxconn has created incentives to maintain production, according to Friday’s company notice.

Anyone turning up for work will get free meals and a daily bonus, it said. Those turning up every working day from Oct. 26 to Nov. 11 will get an award of 1,500 yuan, or about $200.

The 21-year-old employee who spoke to the Journal and who worked on an assembly line making an older iPhone version, said he had been confined to his quarters since Oct. 17, along with thousands of others.

Over the following days, meal deliveries were delayed and garbage was left unattended in the hallways, piling up on the ground floor as more dorms were locked down, he said.

A daughter of one worker said her mother was placed in the same dorm as some who tested positive. Some other workers made similar complaints.

Around 10 days ago, almost 300 employees from Foxconn suppliers were asked to move out of their dormitories and sleep in the factory, one of them said.

In photos he shared with the Journal, people slept on bedding and pillows placed on metal bed frames, under white fluorescent lights suspended from the hangar-like roof. Hygiene has become a problem, he said. Still, he said he isn’t supposed to leave the plant—and has nowhere to go if he did.

“Where can I go? Barriers are everywhere,” he said. “There are people manning every checkpoint.”

Business and the Pandemic

Write to Wenxin Fan at Wenxin.Fan@wsj.com and Selina Cheng at selina.cheng@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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The Dow soars, Big Tech tumbles: What’s next for stocks as investors await Fed guidance

The past week offered a tale of two markets, with gains for the Dow Jones Industrial Average putting the blue-chip gauge on track for its best October on record while Big Tech heavyweights suffered a shellacking that had market veterans recalling the dot-com bust in the early 2000s.

“You have a tug of war,” said Dan Suzuki, deputy chief investment officer at Richard Bernstein Advisors LLC (RBA), in a phone interview.

For the technology sector, particularly the megacap names, earnings were a major drag on performance. For everything else, the market was short-term oversold at the same time optimism was building over expectations the Federal Reserve and other major global central banks will be less aggressive in tightening monetary policy in the future, he said.

Read: Market expectations start to shift in direction of slower pace of rate hikes by Fed

What’s telling is that the interest-rate sensitive tech sector would usually be expected to benefit from a moderation of expectations for tighter monetary policy, said Suzuki, who contends that tech stocks are likely in for a long period of underperformance versus their peers after leading the market higher over the last 12 years, a performance capped by soaring gains following the onset of COVID-19 pandemic in 2020.

RBA has been arguing that there was “a major bubble within major portions of the equity market for over a year now,” Suzuki said. “We think this is the process of the bubble deflating and we think there’s probably further to go.”

The Dow
DJIA,
+2.59%
surged nearly 830 points, or 2.6%, on Friday to end at a two-month high and log a weekly gain of more than 5%. The blue-chip gauge’s October gain was 14.4% through Friday, which would mark its strongest monthly gain since January 1976 and its biggest October rise on record if it holds through Monday’s close, according to Dow Jones Market Data.

While it was a tough week for many of Big Tech’s biggest beasts, the tech-heavy Nasdaq Composite
COMP,
-8.39%
and tech-related sectors bounced sharply on Friday. The tech-heavy Nasdaq swung to a weekly gain of more than 2%, while the S&P 500
SPX,
+2.46%
rose nearly 4% for the week.

Big Tech companies lost more than $255 billion in market capitalization in the past week. Apple Inc.
AAPL,
+7.56%
escaped the carnage, rallying Friday as investors appeared okay with a mixed earnings report. A parade of disappointing earnings sank shares of Facebook parent Meta Platforms Inc.
META,
+1.29%,
Google parent Alphabet Inc.
GOOG,
+4.30%

GOOGL,
+4.41%,
Amazon.com Inc.
AMZN,
-6.80%
and Microsoft
MSFT,
+4.02%.

Mark Hulbert: Technology stocks tumble — this is how you will know when to buy them again

Together, the five companies have lost a combined $3 trillion in market capitalization this year, according to Dow Jones Market Data.

Opinion: A $3 trillion loss: Big Tech’s horrible year is getting worse

Aggressive interest rate increases by the Fed and other major central banks have punished tech and other growth stocks the most this year, as their value is based on expectations for earnings and cash flow far into the future. The accompanying rise in yields on Treasurys, which are viewed as risk-free, raises the opportunity cost of holding riskier assets like stocks. And the further out those expected earnings stretch, the bigger the hit.

Excessive liquidity — a key ingredient in any bubble — has also contributed to tech weakness, said RBA’s Suzuki.

And now investors see an emerging risk to Big Tech earnings from an overall slowdown in economic growth, Suzuki said.

“A lot of people have the notion that these are secular growth stocks and therefore immune to the ups and downs of the overall economy — that’s not empirically true at all if you look at the history of profits for these stocks,” he said.

Tech’s outperformance during the COVID-inspired recession may have given investors a false impression, with the sector benefiting from unique circumstances that saw households and businesses become more reliant on technology at a time when incomes were surging due to fiscal stimulus from the government. In a typical slowdown, tech profits tend to be very economically sensitive, he said.

The Fed’s policy meeting will be the main event in the week ahead. While investors and economists overwhelmingly expect policy makers to deliver another supersize 75 basis point, or 0.75 percentage point, rate increase when the two-day gathering ends on Wednesday, expectations are mounting for Chairman Jerome Powell to indicate a smaller December may be on the table.

However, all three major indexes remain in bear markets, so the question for investors is whether the bounce this week will survive if Powell fails to signal a downshift in expectations for rate rises next week.

See: Another Fed jumbo rate hike is expected next week and then life gets difficult for Powell

Those expectations helped power the Dow’s big gains over the past week, alongside solid earnings from a number of components, including global economic bellwether Caterpillar Inc.
CAT,
+3.39%.

Overall, the Dow benefited because it’s “very tech-light, and it’s very heavy in energy and industrials, and those have been the winners,” Art Hogan, chief market strategist at B. Riley Wealth Management told MarketWatch’s Joseph Adinolfi on Friday. “The Dow just has more of the winners embedded in it and that has been the secret to its success.”

Meanwhile, the outperformance of the Invesco S&P 500 Equal Weight ETF
RSP,
+2.08%,
up 5.5% over the week, versus the market-cap-weighted SPDR S&P 500 ETF Trust
SPY,
+2.38%,
underscored that while tech may be vulnerable to more declines, “traditional parts of the economy, including sectors that trade at a lower valuation, are proving resilient since the broad markets bounced nearly two weeks ago,” said Tom Essaye, founder of Sevens Report Research, in a Friday note.

“Stepping back, this market and the economy more broadly are starting to remind me of the 2000-2002 setup, where extreme tech weakness weighed on the major indices, but more traditional parts of the market and the economy performed better,” he wrote.

Suzuki said investors should remember that “bear markets always signal a change of leadership” and that means tech won’t be taking the reins when the next bull market begins.

“You can’t debate that we’ve already got a signal and the signal is telling up that next cycle not going to look anything like the last 12 years,” he said.

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Apple introduces new iPad and iPad Pro with speed enhancements

Apple Inc. quietly announced upgrades to two of its iPad models Tuesday, through announcements lacking the fanfare of the company’s recent iPhone 14 debut.

Instead of hosting an event to reveal the iPad updates as it did for the iPhone, Apple
AAPL,
+0.94%
simply announced the refreshed devices in a series of press releases. The company is enhancing its iPad Pro with the inclusion of its faster M2 chip and also delivering speed upgrades in its new base-level iPad.

The M2 chip seems to be the biggest change in the new iPad Pro. Apple says the chip has a central processing unit (CPU) that’s up to 15% faster than what was on the prior-generation M1 chip, while the graphics processing unit (GPU) can bring up to 35% faster graphics performance.

Apple suggests the chip will prove helpful to power users, such as “photographers editing massive photo libraries and designers manipulating complex 3D objects.”

The iPad Pro also supports a “hover” feature for the Apple Pencil, which detects the pencil up to 12 millimeters above the display so that users can see a preview of their mark before they touch the screen to draw or write.

The 11-inch iPad Pro will begin at $799 for the Wi-Fi version and $999 for the cellular version, while the 12.9-inch iPad Pro starts at $1,099 with just Wi-Fi and $1,299 with the cellular option.

Apple also updated its base iPad model, this time moving the front-facing camera to the landscape edge of the device in what Apple says is a first for any of its iPads.

“Whether users are on a FaceTime call or recording a video for social media, they will always be looking right toward the camera,” Apple said in the release. The camera has a 12-megapixel sensor and a 122-degree field of view.

Apple is putting its A14 Bionic chip in the new base-level iPad, which the company says will bring improvements in CPU and graphics performance. Apple is also moving the Touch ID reader to the top button on the iPad.

The device will come in blue, pink, yellow, and silver color options. The Wi-Fi version starts at $449 and the cellular-connected version begins at $599.

Both refreshed models are currently up for preorder, with availability beginning Oct. 26.

The upgrades come as Apple looks to once again drive growth in the iPad category. The device proved popular during the pandemic as people sought new electronics that would help them work and study from home, but now momentum is harder to come by: Apple posted $7.22 billion in iPad revenue during its June quarter, down from $7.37 billion a year before.

The company refreshed its 4K Apple TV as well on Tuesday, giving a performance boost with the A15 Bionic chip that the company says will make gameplay faster.

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Goldman Plans Sweeping Reorganization, Combining Investment Banking and Trading

Goldman Sachs Group Inc.

GS -2.31%

plans to fold its biggest businesses into three divisions, undertaking one of the biggest reshuffles in the Wall Street firm’s history.

Goldman will combine its flagship investment-banking and trading businesses into one unit, while merging asset and wealth management into another, people familiar with the matter said. Marcus, Goldman’s consumer-banking arm, will be part of the asset- and wealth-management unit, the people said.

A third division will house transaction banking, the bank’s portfolio of financial-technology platforms, specialty lender GreenSky, and its ventures with

Apple Inc.

and

General Motors Co.

, the people said.

The reorganization could be announced within days, the people said. Goldman is scheduled to report third-quarter earnings Tuesday.

It is unclear how the makeover will shake up Goldman’s senior leadership team, though at least a few executives will have new roles, the people said.

Marc Nachmann,

the firm’s co-head of trading, will slide over to help run the combined asset- and wealth-management arm, they said.

The reorganization is the latest step in Chief Executive

David Solomon’s

push to shift Goldman’s center of gravity toward businesses that generate steady fees in any environment. It also reflects the firm’s struggle to overcome skepticism, from investors and even among some of its own executives, over its ambitions for consumer banking.

The firm’s trading and investment-banking acumen has been Goldman’s calling card for decades, churning out massive profits when the markets favored risk-takers and bold deals. But investors often discounted those successes, reasoning that they are harder to sustain when market conditions turn. And in recent years, Goldman has sought to sharpen its trading arm’s focus on client service.

Following the changes, Goldman’s organizational chart will look more like its peers.

A slide presentation from Goldman’s 2020 investor day offered a glimpse of what a combined banking-and-trading business would look relative to peers. At Goldman, the merged group would have delivered a return on equity of 9.2% in 2019, besting

Morgan Stanley

and

Bank of America Corp.

but below what

JPMorgan Chase

& Co. and

Citigroup Inc.

earned that year.

Bloomberg News earlier reported that Goldman had planned to restructure its consumer-banking arm and was considering combining its asset- and wealth-management businesses.

Goldman’s shares have struggled to keep pace with its rivals, at least by one measure. The firm traded at 0.9 times book value as of June, according to FactSet. That compared with 1.4 times at Morgan Stanley and 1.3 times at JPMorgan.

Goldman has sought to narrow the gap by beefing up the businesses that command higher valuations on Wall Street. Managing wealthy people’s money and overseeing funds for pensions and other deep-pocketed institutions is more profitable than other financial services, and it usually doesn’t put the firm’s balance sheet at risk. And many investors view traditional consumer banking—taking deposits and making loans—as more predictable.

Goldman has invested heavily in building its own consumer bank, and folding the unit into its asset- and wealth-management arm should create more opportunities to offer banking services to wealthy individuals.

Earlier this year, the bank said it aimed to bring in $10 billion in asset and wealth-management fees by 2024.

Write to Justin Baer at justin.baer@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the October 17, 2022, print edition as ‘Goldman To Fold Businesses Into Three Divisions.’

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The Next Big Battle Between Google and Apple Is for the Soul of Your Car

A few years from now, in addition to deciding your next vehicle’s make and model, you may have another tough choice: the Google model or the

Apple

AAPL -3.00%

one? Other options may include “car maker generic” and even, I’m spitballing the name here:

Amazon

Prime Edition.

Now that cars, especially electric ones, are becoming something like smartphones on wheels, some of the dynamics that played out in the early days of the mobile industry are playing out in the auto industry. Competition between the two kingpins of the smartphone industry has in the past couple of years gained new momentum, with Google racking up auto-maker partnerships for the automobile-based version of its Android operating system, and Apple teasing plans to expand its software capabilities in the car.

For the car companies involved, which face the nearly impossible challenge of producing software on par with what tech companies offer, working with Silicon Valley can address consumer desires while also staving off competition from companies like Tesla. And yet there is an inherent tension in these partnerships over who controls the user experience and the valuable data produced.

Taken together, these forces mean that every car maker is having to navigate a delicate balance between doing things in-house and signing partnerships that cede control, and potentially some sources of revenue. These choices are leading to a vast and confusing new ecosystem in which “mobile” device refers to the car, and not just the phone. Until now, consumers didn’t need to care about what software was running in their car, but increasingly, they may.

For the average driver, this could mean cars that operate with much more familiar, and functional, software. But it may also extend the limited choice that now exists in the duopoly of smartphone operating systems, with implications for later selling a vehicle, or switching to a different smartphone ecosystem. Imagine car listings that say “60k miles, runs great, supports up to Apple CarOS v 3.1, sorry Android users, get an iPhone already!!”

Google’s head start

To understand what’s happening to the tech that controls our cars, Google’s aggressive moves are a good place to start.

Software increasingly controls most aspects of our cars, from driver-assist systems maintaining the vehicle’s speed and heading on the highway to the code and computers that assure the car comes to a stop when we step on the brakes—or the car does the braking for us.

But the auto-operating system competition so far centers on the infotainment system that shows us everything from maps to movies on the road.

Google and Apple both have systems—called Android Auto and CarPlay—that mirror phone apps on vehicles’ displays.

Google has gone further. In 2017, it announced Android Automotive (yes, the name is very similar), which is an operating system installed in the vehicle itself that controls its built-in infotainment system, rather than just displaying a version of a phone’s screen. Android Automotive is the thing that turns the screens in many new vehicles into what is more or less an Android-powered tablet that runs Android apps customized for cars. Auto makers can also license Google’s own apps and services, like Maps and Assistant, through an arrangement it calls Google Automotive Services, although this is optional.

Android Automotive can do much more than Android Auto, by gathering all sorts of data from other parts of the car, like its speed, battery status, heating and air conditioning, and pretty much anything else an auto maker wants to make available to Google’s software.

Apple’s next-generation CarPlay software will allow drivers to customize the look of instrument clusters on their vehicle in the same way they can change faces on the Apple Watch.



Photo:

Apple

Android Automotive replaces the often less-than-great customized software that car makers have in the past put on their vehicles’ infotainment systems. For example,

Ford’s

widely derided Sync infotainment system started as a partnership with

Microsoft,

until Ford switched to

BlackBerry’s

QNX unit in 2014. Last year, Ford announced it would be switching infotainment-software providers again, this time to Google’s Android Automotive, starting with cars sold next year. In 2020, the first vehicle running Android Automotive went on sale in the U.S.—the Polestar 2, from Volvo’s electric-vehicle unit.

To date, Google has announced partnerships with nearly a dozen auto makers and auto-parts suppliers, including

Stellantis,

Honda,

BMW,

Renault-Nissan-Mitsubishi and General Motors’ GMC and Chevrolet brands. Other auto makers have announced they are using Android Automotive, which is open source, without entering partnerships with Google, including electric-vehicle startups like Lucid Motors.

What auto makers get out of using Android Automotive is a ready-made operating system for their cars maintained by a company with the resources to continually update that software, taking care of small but important details like staying current with new wireless standards. And what Google gets out of this arrangement is that it makes it easier for the company to offer its services on a wide variety of vehicles, says Haris Ramic, who has led Google’s Android Automotive team since it started in 2015.

This also means more people using Google’s services, like Maps or its Assistant. Nearly everyone who buys one of the hundreds of millions of vehicles that are slated to run Android Automotive will, from the perspective of its user interface and the apps that can run on it, be buying an Android smartphone with wheels.

Apple isn’t standing still

The software transformation of cars is still in its early days, and it’s hard to predict how it will play out. But one possible outcome is that many auto makers will end up offering cars with infotainment systems built by Google or Apple that have little modification by the auto maker, says Kersten Heineke, a Germany-based partner at McKinsey who consults with automotive clients.

Several major auto makters have said they plan to use Qualcomm’s chips in future vehicles.



Photo:

Qualcomm

Apple hasn’t announced an equivalent of Android Automotive—that is, software that auto makers can license to run on their vehicles, whether or not an iPhone is connected to them. And as with all its future plans, the company is very guarded about what it says publicly.

However, a demo of the next generation of its iPhone-mirroring CarPlay software in June at Apple’s developers conference, including renderings of the interface of a future vehicle, points to much deeper, and even perhaps Android Automotive-level integration with cars in the future. Some analysts have taken to calling Apple’s hypothetical future in-vehicle software “CarOS.”

Apple has announced more than a dozen launch partners for the next generation of CarPlay, starting with models that go on sale in 2023, including Volvo, Ford, Honda, Renault, Mercedes and Porsche.

For Apple to license its software to auto makers would be almost unprecedented in the history of the company. Apple has long focused on controlling both hardware and software in its devices. On the other hand, failing to offer something like a CarOS to compete with Android Automotive could put Apple at the mercy of Google in hundreds of millions of automobiles, since Google will control the operating system on which Apple’s CarPlay phone-mirroring software runs. Currently, some Volvo and Polestar vehicles can run Apple’s CarPlay on Android Automotive, but this is a much shallower integration than acting as the actual operating system running parts of the car.

In its June presentation, Apple showed off new CarPlay software taking over the instrument cluster of a vehicle, including gauges like speed, RPM and charge status.

Such displays of instruments and driving-critical systems generally have to be deeply integrated—physically, in terms of the hardware that controls them—into a vehicle to meet international safety standards for vehicles, says Isaac Trefz, a former software engineer at BMW and now product manager at OpenSynergy, which makes software that helps the computers in cars juggle all the different things being asked of them.

It’s likely that Apple has found some kind of compromise with auto makers in which manufacturers build their systems so they can take on some of the work required to make next-generation CarPlay work, according to

Chris Jones,

an automotive-market analyst at Canalys. In any event, the next CarPlay represents a much deeper level of integration than Apple has asked of auto makers in the past, he adds.

While some auto makers might balk at what are likely to be Apple’s strict requirements for how they make next-generation CarPlay available in their vehicles, the sheer weight of customer demand—there are after all close to a billion iPhone users worldwide—has clearly forced some to work with Apple on Apple’s terms, says Mr. Jones.

Here comes everybody

At the same time, many manufacturers are building their own operating systems to control their cars. Volvo is an illustrative case. The company runs Android Automotive on its infotainment centers, and keeps it separate from VolvoCars.OS, the software developed in-house to stitch together all the systems of the vehicle, says David Holecek, director of digital experience at Volvo Cars, which is owned by China’s Zhejiang Geely Holding. All of that runs on an assortment of hardware from traditional auto-parts makers, and newer entrants like

Nvidia

and

Qualcomm,

depending on the vehicle make and model, he adds.

Some auto makers, like Lucid, have opted to combine Android Automotive with Amazon’s Alexa assistant. Stellantis, which owns 14 automotive brands, including Jeep, Chrysler, Maserati and Alfa Romeo, uses Android Automotive on some of its vehicles, and in January announced a partnership with Amazon to make a variety of that company’s services available in vehicles.

“The way we think about this is that we want to develop our own software going forward,” says

Yves Bonnefont,

chief software officer at Stellantis. “We decided we want to own our future in terms of software development.” Even so, Stellantis sees partnerships with companies like Amazon—and its use of customized versions of the Android Automotive operating system—as a way to save time and resources, and focus on creating unique software experiences in its vehicles, tailored to the kinds of customers each attracts.

SHARE YOUR THOUGHTS

Would you consider buying a car based in part on what smartphone it’s compatible with? Join the conversation below.

This hodgepodge of software and systems will remain the norm for some time, says Mr. Heineke of McKinsey. There are just too many safety-critical systems in cars, and too many new features—like in-dash entertainment and ever-more-sophisticated driver assist—for one company to do it all, even if that company is Google, Apple or Amazon. On top of that, no one has any idea what the future of these systems will be in a world in which all three of these companies might be trying to displace the personal car as we know it with robotaxis—courtesy of Google-related Waymo, Amazon-owned Zoox and whatever Apple is working on.

However this plays out, it won’t happen nearly as quickly as the mobile ecosystem battles of yore did, among iOS, Android and Fire Phone—remember that?

“The automotive industry is very conservative,” says Mr. Trefz, a veteran of decades of designing hardware and software-based systems that control cars. “So if someone says, ‘This is going to happen in the next five years,’ it’s probably more like 20.”

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Write to Christopher Mims at christopher.mims@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Apple plans to unveil iPhone 14 at Sept. 7 event: report

Apple Inc. is expected to unveil its latest line of iPhones and smartwatches on Sept. 7, according to a new report.

Bloomberg News reported Wednesday that the tech giant will update its flagship smartphones amid a busy fall product rollout that includes three new Apple Watch models and multiple new versions of Macs and iPads by year’s end.

But the iPhone 14 launch is by far the biggest deal for Apple. Last quarter, Apple reported $40.67 billion in revenue from iPhone sales, up from $39.57 billion a year prior, and roughly half of the company’s total revenue. That beat analysts’ expectations, defying global supply-chain problems and rising inflation.

The iPhone 14 will reportedly feature a better camera but otherwise fairly minor technological upgrades, and will add a version with a 6.7-inch screen while eliminating the 5.4-inch “mini” version.

Analysts are bullish on Apple’s outlook. Credit Suisse’s Shannon Cross on Wednesday named Apple of of her “top picks,” raising her rating on the stock to outperform from neutral, with a $201 price target, while Wedbush’s Dan Ives told CNBC that demand for Apple products will likely remain strong next year.

Apple shares
AAPL,
+0.88%
closed slightly higher Wednesday, at $174.55, and are down about 2% year to date, following a 24% rally over the past three months. In comparison, the S&P 500
SPX,
-0.72%
is down 10% in 2022, after a 9% gain over the past three months.

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