Category Archives: Business

Inside Facebook’s Push to Defend Its Image

The changes have involved Facebook executives from its marketing, communications, policy and integrity teams. Alex Schultz, a 14-year company veteran who was named chief marketing officer last year, has also been influential in the image reshaping effort, said five people who worked with him. But at least one of the decisions was driven by Mr. Zuckerberg, and all were approved by him, three of the people said.

Credit…Tommaso Boddi/Getty Images

Joe Osborne, a Facebook spokesman, denied that the company had changed its approach.

“People deserve to know the steps we’re taking to address the different issues facing our company — and we’re going to share those steps widely,” he said in a statement.

For years, Facebook executives have chafed at how their company appeared to receive more scrutiny than Google and Twitter, said current and former employees. They attributed that attention to Facebook’s leaving itself more exposed with its apologies and providing access to internal data, the people said.

So in January, executives held a virtual meeting and broached the idea of a more aggressive defense, one attendee said. The group discussed using the News Feed to promote positive news about the company, as well as running ads that linked to favorable articles about Facebook. They also debated how to define a pro-Facebook story, two participants said.

That same month, the communications team discussed ways for executives to be less conciliatory when responding to crises and decided there would be less apologizing, said two people with knowledge of the plan.

Mr. Zuckerberg, who had become intertwined with policy issues including the 2020 election, also wanted to recast himself as an innovator, the people said. In January, the communications team circulated a document with a strategy for distancing Mr. Zuckerberg from scandals, partly by focusing his Facebook posts and media appearances on new products, they said.

The Information, a tech news site, previously reported on the document.

The impact was immediate. On Jan. 11, Sheryl Sandberg, Facebook’s chief operating officer — and not Mr. Zuckerberg — told Reuters that the storming of the U.S. Capitol a week earlier had little to do with Facebook. In July, when President Biden said the social network was “killing people” by spreading Covid-19 misinformation, Guy Rosen, Facebook’s vice president for integrity, disputed the characterization in a blog post and pointed out that the White House had missed its coronavirus vaccination goals.

Read original article here

Toast sells shares at $40 in IPO, topping expected range

Toast point of sale system

Toast

Restaurant-technology vendor Toast priced its IPO on Tuesday at $40 a share, according to a person familiar with the matter who asked not to be named because the announcement isn’t yet public. The offering was above the expected range and values the company at about $20 billion.

Toast had expected to sell shares at $33 to $36 a piece, after raising the range from $30 to $33. The company will trade on the New York Stock Exchange under ticker symbol “TOST.”

Toast’s IPO comes after a roller-coaster stretch in the pandemic during which revenue initially sank by 80% as restaurants closed and cities across the country shut down. The company slashed half of its workforce in mid-2020 and took desperate measures to stay afloat.

But like other hospitality industry-focused tech companies such as Airbnb and TripActions, the rebound was much swifter than expected. Restaurants stayed open and shifted their business to takeout, delivery and mobile ordering, playing right into Toast’s sweet spot.

Toast initially gave a one-month credit of software fees to its customers and provided free access to its technology that enabled takeout, online ordering and gift card purchases.

By the third quarter of 2020, revenue was increasing again from the prior year. By November the company was experiencing such an upswing that it orchestrated a secondary share sale so that current and former employees could sell up to 25% of their vested shares at a price that valued Toast at $8 billion.

Prior to the Covid-19 pandemic, Toast was thriving by selling technology to restaurants that helped them combine their payment systems with things like inventory management and multilocation controls for eateries with more than one site. Investors valued the company at $5 billion in February 2020.

Toast now says it’s serving more than 48,000 restaurant locations as of the end of June, up from 27,000 in 2019. Annual recurring revenue surged 118% in the second quarter from a year earlier to $494 million. The bulk of Toast’s revenue comes from what the company calls financial technology solutions, consisting primarily of fees paid by customers for payment transactions. Less than 10% comes from subscriptions.

Read original article here

Mainland China markets return to trade from holiday

SINGAPORE — Shares in Asia-Pacific slipped in Wednesday morning trade. Markets in mainland China are set to return to trade following holidays on Monday and Tuesday.

The Nikkei 225 in Japan slipped 0.3% in early trade while the Topix index shed 0.36%.

In Australia, the S&P/ASX 200 dipped fractionally.

MSCI’s broadest index of Asia-Pacific shares outside Japan traded 0.13% lower.

Mainland China markets reopen on Wednesday following holidays on Monday and Tuesday. Investors will watch for reaction to the ongoing fallout surrounding embattled developer China Evergrande Group.

Markets in Hong Kong and South Korea are closed on Wednesday for holidays.

Stock picks and investing trends from CNBC Pro:

Overnight stateside, the Dow Jones Industrial Average dipped 50.63 points to 33,919,84 while the S&P 500 declined around 0.1% to 4,354.19. The Nasdaq Composite outperformed, rising 0.22% to 14,746.40.

Investors look ahead to the policy statement from the U.S. Federal Reserve, expected Wednesday stateside, for signals on when the central bank could taper its bond purchase program.

Currencies and oil

The U.S. dollar index, which tracks the greenback against a basket of its peers, was at 93.228 after sliding from levels above 93.3 earlier in the week.

The Japanese yen traded at 109.14 per dollar, having strengthened form around 110 against the greenback earlier this week. The Australian dollar changed hands at $0.7227 following its decline yesterday from above $0.725.

Oil prices were higher in the morning of Asia trading hours, with international benchmark Brent crude futures up 0.24% to $74.54 per barrel. U.S. crude futures gained 0.27% to $70.68 per barrel.

Read original article here

Stock futures open slightly lower ahead of Federal Reserve update

U.S. stock futures opened slightly lower Tuesday night after the major averages tried but failed to rebound from Monday’s Evergrande-led sell-off in the regular session.

Dow Jones Industrial Average futures fell 50 points, or 0.15%. S&P 500 futures and Nasdaq 100 futures fell 0.19% and 0.22%, respectively.

In regular trading the Dow lost 50.63 points, or 0.15%. The S&P 500 shed about 0.1% following its worst day since May on Monday. The Nasdaq Composite rose 0.2%.

The global markets continued to digest the news of the possible default of the embattled Chinese property developer Evergrande. At its high point, the Dow Jones Industrial average reclaimed more than half of Monday’s losses but those gains eventually evaporated in what ended up being a volatile session.

The Dow and S&P looked poised to snap a three-day losing streak in the late afternoon but turned lower into the close, finishing in the red for the fourth day in a row and the fifth of the past six sessions. The Dow is down 4% in September while the S&P is down 3.7%.

“In a way the markets being flat today is actually a pretty good outcome,” Fundstrat’s Tom Lee said on CNBC’s “Fast Money” Tuesday night. “We’re still in a position where ultimately stocks are going to rally hard off this, because unless Evergrande is going to cause a real seismic effect on the U.S. economy, the U.S. fundamentals are in good shape.”

The Federal Reserve will conclude its two-day meeting on Wednesday and release a policy statement with economic and interest rate forecasts. Chairman Jerome Powell is expected to speak to the media at 2:30 p.m. ET.

Investors expect to hear details about when exactly the central bank plans to begin tapering its bond buying. Powell has previously said it could begin as soon as this year. That may not necessarily happen, however.

“I think they’re going to lay out that they had a discussion on tapering. I don’t think they’re going to provide any details,” BlackRock chief investment officer of global fixed income Rick Rieder told CNBC. “I think they’re going to provide a framework where they can start doing it in November or December.”

General Mills and Blackberry will report quarterly earnings Wednesday.

Read original article here

Stitch Fix (SFIX) Q4 2021 earnings

The Stitch Fix application for download in the Apple App Store on a smartphone arranged in Hastings-on-Hudson, New York, U.S., on Saturday, June 5, 2021. Stitch Fix Inc. is scheduled to release earning on June 7.

Tiffany Hagler-Geard | Bloomberg | Getty Images

Stitch Fix shares jumped more than 17% in extended trading Tuesday after the online shopping and styling service reported a surprise profit for its fiscal fourth quarter.

Sales for the three-month period ended July 31 also came in higher than analysts were expecting, thanks to outsized growth in its women’s and kids’ categories.

Consumers have been splurging on new outfits in recent months, as many head back to school and return to social gatherings. Some have also citied the need for new clothes after either gaining or losing weight during the pandemic.

Here’s how Stitch Fix did compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:

  • Earnings per share: 19 cents vs. a loss of 13 cents expected
  • Revenue: $571.2 million vs. $548 million expected

Net income attributable to shareholders was $28 million, or 19 cents per share, in the latest period. A year ago, it posted a net loss of $44.5 million, or 44 cents a share. Analysts had been looking for the company to book a loss of 13 cents per share.

Revenue grew to $571.2 million from $443.4 million a year earlier. That was better than analysts’ expectations for $548 million.

Stitch Fix reported nearly 4.2 million active clients, up 18% from a year earlier. The company said net revenue per active client was $505, surpassing the $500 threshold for the first time ever.

Stitch Fix defines active clients as people who either ordered a “Fix” subscription or bought an item directly from its website in the preceding 52 weeks from the final day of the quarter.

Last month, Stitch Fix finally opened up its direct-buy option, which is now known as “Freestyle,” to the public. This allows people to shop Stitch Fix for individual items of clothing, without needing to sign up for a subscription.

CEO Elizabeth Spaulding said this should help Stitch Fix grow its addressable market in the year ahead.

For its fiscal first quarter, Stitch Fix said it sees sales in a range of $560 million to $575 million. That’s below analysts’ expectations for $588 million.

For the upcoming fiscal year, Stitch Fix anticipates sales rising 15% or more from the prior year. Analysts polled by Refinitiv had been looking for an 18% increase.

As of Tuesday’s market close, Stitch Fix shares have fallen nearly 39% this year. The company has a market cap of $3.8 billion.

Find the full press release from Stitch Fix here.

Read original article here

The Fed will try to soothe markets Wednesday, while preparing investors for end to bond buying

After Monday’s market turbulence, the Federal Reserve’s challenge will be to sound reassuring while acknowledging it’s preparing to make its first major step away from the easy policies it put in place to fight the pandemic.

The Fed will release a policy statement along with the economic and interest rate forecasts it issues quarterly at the end of its two-day meeting Wednesday afternoon. Fed Chairman Jerome Powell is expected to brief the media at 2:30 p.m. ET. The central bank is widely expected to indicate it is getting ready to announce it will start paring back its $120 billion in monthly purchases of Treasurys and mortgage-backed securities.

“I think they’re going to lay out that they had a discussion on tapering. I don’t think they’re going to provide any details. I think they’re going to provide a framework where they can start doing it in November or December,” BlackRock chief investment officer of global fixed income Rick Rieder said.

The Fed’s meeting began Tuesday, following a turbulent day in global markets on worries that China’s big property developer Evergrande could collapse and spread contagion outside China’s borders. The S&P 500 had its worst day since May on Monday. Stocks stabilized a bit Tuesday, as investors looked to the Chinese government to contain the situation.

“Does the last couple of days’ price action in markets or China have an influence on their thinking? My guess is it’s going to enter the discussion, but I still think they’re going to end up in the same place we were going to end up in,” Rieder said.

He expects the Fed to cut back the purchases at a pace of $10 billion Treasurys and $5 billion mortgage-backed securities a month, once it starts the taper.

What could move markets

“By and large, the tapering is probably not a market moving event,” Columbia Threadneedle head of multi-asset strategy Anwiti Bahuguna said. She noted the focus Wednesday will be heavily on the forecasts and the Fed’s “dot plot,” the chart it uses to present the anonymous interest rate forecasts of central bank officials.

While the Fed’s move away from asset purchases may be well broadcast, strategists say its interest rate forecast may be a wild card for markets. Tied closely to that will be the Fed’s expectations for inflation. In June, it forecast 3.4% for the personal consumption expenditures inflation index this year, before falling back to 2.1% in 2022.

Also in their June forecast, Fed officials targeted the first two increases to the fed funds target rate in 2023, but there’s a risk that could change. Two officials had expected the first hike in 2022, and many market pros are betting on a hike by the end of next year.

“If we just see two or three members change their minds that could be a hawkish surprise. There is no chance that [Fed officials] will take the dots off, so the risk is that there are more dots that appear in 2022 and 2023, and the market starts thinking the rate hiking cycle commences next year,” Bahuguna said, noting that would be a “hawkish” message that would be negative for stocks, and it could result in higher interest rates at the short end of the Treasury curve.

In June, the addition of dots to the 2022 forecast was a surprise and suggests some Fed members see the increase in inflation as something more than just transitory, she said. There is a risk that could happen again if more Fed officials believe that inflation is more persistent.

Powell has repeatedly stressed that he believes the jump in inflation is temporary, but some officials inside the Fed have pushed back on that idea.

Consumer price index inflation has run above 5% for the past three months, though the pace cooled slightly in August.

Rieder does not expect the Fed to change its interest rate forecast for 2022, though it will reveal its forecast for 2024 for the first time. Those longer term forecasts often change, he said.

“I still think they can taper and leave a window, an option for them to move and start to raise rates in 2022,” Rieder said. “I do think they will delink the taper from rates, but that will provide them the optionality to actually be able to go in 2022, assuming employment continues to improve. … But I don’t think they in any way, shape or form transmit that that’s their base case, by any stretch.”

Push back on rate hikes

Rieder said the Fed will make the taper seem more dovish by emphasizing the end of the bond purchase program does not mean a rate hike is coming. But the bond market will still focus on the rate hike projections and inflation.

“Powell will probably do his best to distinguish and decouple the association of tapering and rate hikes,” Bank of America head of U.S. short rates strategy Mark Cabana said.

“We think that they’re going to make some modest adjustment to their overall economic and inflation forecasts,” Cabana said. “So we think they’re going to mark down growth this year, given some of the softness of recent data. They’re going to mark up inflation given some of the firming we’re seeing. The real focus will be on the dots. We anticipate still no hike in 2022, but they will add 2024. We anticipate that will show three additional hikes in 2024.”

Rieder has been a proponent of the Fed moving to taper its easy policies. He said Fed policy and the economy are no longer working the way they had.

“I think there’s something critical here,” he said. “For our generation, we’re used to when the data softens, monetary policy has usually been a driver of the modulation … but the softness of the data is coming exclusively from the supply side which is not affected by monetary policy.”

Demand is high but supply chain issues and shortages have resulted in a slower economy. By stimulating the economy with easy policy, the Fed adds to that dynamic.

Market pros also expect Powell to be asked about recent reports that Fed officials owned and traded securities. An in-depth look by CNBC at officials’ financial disclosures found three who last year held assets of the same type the Fed itself was buying, including Powell, who held municipal bonds. Boston Fed President Eric Rosengren invested in REITs and Dallas Fed President Rob Kaplan owned corporate bonds. The trades appear to be in compliance with Fed rules, and the Fed is conducting a review.

Read original article here

IEA urges Russia to ramp up gas supply to Europe

Newsletter: Europe Express

The International Energy Agency has called on Russia to send more gas to Europe to help alleviate the energy crisis, becoming the first major international body to address claims by traders and foreign officials that Moscow has restricted supplies.

The Paris-based group said that while Russia was fulfilling long-term contracts to European customers it was supplying less gas to Europe than before the coronavirus pandemic.

“The IEA believes that Russia could do more to increase gas availability to Europe and ensure storage is filled to adequate levels in preparation for the coming winter heating season,” said the IEA, which is primarily funded by OECD members to advise on energy policy and security.

“This is also an opportunity for Russia to underscore its credentials as a reliable supplier to the European market.”

Some European members of parliament have called for an investigation into Gazprom, Russia’s state-backed monopoly exporter of pipeline gas. Foreign officials and traders have questioned why the company has limited top-up sales in the spot market to Europe, saying that this has fuelled a surge in prices that is raising household bills and threatening industries across the continent.

The company has also unsettled energy traders by keeping the underground storage facilities it controls in Europe stocked at low levels compared with previous years.

Gazprom’s chief executive Alexei Miller last week said the company was meeting its supply obligations and was ready to increase production if needed. But he warned prices could rise further in the winter because of shortages in underground facilities.

Gas prices rose again on Monday after Gazprom declined to book additional capacity for export via Ukraine for October and reserved only one-third of the available space on the Yamal gas pipeline via Poland.

Russia also wants to gain approval to start the Nord Stream 2 pipeline to Germany, a recently completed project that is contentious partly because it will redirect some of the gas that flows through Ukraine, where Russia has waged a proxy war in eastern border regions since 2014.

Gazprom and Kremlin officials have said Russia could boost gas sales once Germany and the EU approve the start-up of the pipeline, adding to suspicions that it has restricted sales in order to try to accelerate the decision.

The IEA, which was formed after the Arab oil embargoes of the 1970s, did not solely blame Russia for the rise in prices. It said strong demand for liquefied natural gas in Asia, which has diverted cargoes from Europe, had tightened supplies globally.

It added that blaming the rise of renewable energy for the price surge was misguided. Lower wind speeds in Europe this summer are one factor that has boosted demand for gas.

“Recent increases in global natural gas prices are the result of multiple factors, and it is inaccurate and misleading to lay the responsibility at the door of the clean energy transition,” the IEA said.

Thierry Bros, a former oil and gas adviser at the French economy ministry and a professor at Sciences Po in Paris, said the IEA was “highlighting what has been discussed in the industry for some time but many politicians in Europe have been hesitant to address — the role Russia has played in the current energy crisis”.

“In many ways this is the IEA returning to what it was originally set up to do — ensuring security of supply.”

Politicians in Europe have at times been reluctant to blame Russia for rising gas prices, which have more than tripled this year. However, some members of the European parliament have called for an investigation into Gazprom’s role in the crisis.

The IEA’s call comes as Russia’s president Vladimir Putin considers allowing Rosneft, the Russian state-owned oil company, to supply gas to Europe via the Nord Stream 2 pipeline, according to a person familiar with the situation.

Energy minister Alexander Novak recommended allowing Rosneft to export 10bn cubic metres to Europe a year via Gazprom’s export transit facilities in a recent report to Putin, the person said.

The amount is small compared with the 139 bcm that Gazprom has exported outside the former Soviet Union this year. But it would spell a highly significant end to Gazprom’s monopoly on gas exports, which are more lucrative than the domestic Russian market.

The Kremlin is keen to secure long-term pipeline supply contracts with Europe via Nord Stream 2, which it has said will help lower gas prices.

Both Rosneft and Gazprom are controlled by longtime allies of Putin.

Rosneft’s chief executive Igor Sechin, who has lobbied for access to the gas export market for years, has argued that allowing it to export gas via Nord Stream 2 will help Russia generate more revenues from record gas prices. It would also conform with EU energy regulations that mandate Gazprom to open up half of Nord Stream 2’s capacity to third parties.

Gazprom is opposed to the move, according to the report to Putin, on the grounds that the high gas prices may not stretch into next year. Russian newspaper Kommersant first reported on the contents of the briefing to Putin.

Rosneft and Gazprom declined to comment. Russia’s energy ministry also declined to comment.

Amos Hochstein, senior adviser for energy security at the US state department, told the Financial Times this month he was worried that “lives are at stake” in Europe in the event of a severe winter in part because Russia had “undersupplied the market compared to its traditional supplies”.

Twice weekly newsletter

Energy is the world’s indispensable business and Energy Source is its newsletter. Every Tuesday and Thursday, direct to your inbox, Energy Source brings you essential news, forward-thinking analysis and insider intelligence. Sign up here.

Read original article here

Uber, DraftKings, Seagen, Activision Blizzard and more

Uber CEO Dara Khosrowshahi speaks at a product launch event in San Francisco, California on September 26, 2019.

Philip Pacheco | AFP via Getty Images

Check out the companies making headlines in midday trading.

Uber — The ride-hailing giant saw its stock surging 11% after the company boosted its third-quarter financial outlook in a regulatory filing. Uber’s bookings and adjusted earnings are now expected to be better than first reported. CEO Dara Khosrowshahi also told CNBC that he sees surging ride prices easing up by the end of the year.

DraftKings — Shares of DraftKings fell more than 3% after news that the online gaming giant made a bid to acquire U.K. sports betting company Entain. The offer is worth $20 billion and is largely in DraftKings stock, along with cash, sources told CNBC.

Seagen — The drugmaker’s shares popped more than 5% after announcing the Food and Drug Administration granted accelerated approval of its drug TIVDAK, which treats adult patients with recurrent or metastatic cervical cancer.

Activision Blizzard — Shares of the video gaming company sunk 2.9% after the Wall Street Journal, citing people familiar, reported that the Securities and Exchange Commission is investigating Activision Blizzard’s handling of employees’ allegations of sexual misconduct and discrimination.

ConocoPhillips — Shares of the energy company rose over 3% the day after ConocoPhillips and Shell announced a $9.5 billion sale of West Texas oil field assets to ConocoPhillips. The deal gives ConocoPhillips an additional 225,000 acres of energy assets. The London-traded shares of Royal Dutch Shell also moved higher.

AutoZone – Shares of AutoZone rose 4.2% after the auto parts retailer reported strong quarterly earnings. Earnings per share of $35.72 beat analysts’ estimates of $29.88.

Big Lots — The retail stock dropped more than 5% on Tuesday after Piper Sandler downgraded Big Lots to neutral from overweight. The investment firm said in a note to clients that the end of fiscal stimulus and rising costs would hurt the retailer over the next year.

Johnson & Johnson — Shares of the drugmaker rose nearly 1% after announcing its Covid-19 booster shot is 94% effective when administered two months after the first dose in the U.S. The company said the booster increases antibody levels four to six times higher than just one shot.

— with reporting from CNBC’s Yun Li, Jesse Pound, Tanaya Macheel and Hannah Miao.

Become a smarter investor with CNBC Pro
Get stock picks, analyst calls, exclusive interviews and access to CNBC TV. 
Sign up to start a free trial today

Read original article here

McDonald’s is giving its Happy Meal toys a makeover

For McDonald’s young customers, that means instead of some plastic figurines, they’ll get 3-D paper-based toys they can put together themselves. Some paper-based toys, like Pokémon trading cards, are already in the US market. More options, which could include board games with traditional plastic pieces swapped out and other types of toys, will start appearing in US Happy Meals in January.

McDonald’s commitment marks the latest evolution in the Happy Meal program, which was introduced in 1979 and has been subject to controversy over the years. In the past decade, the company has also tweaked the Happy Meal menu to make it healthier. In 2018, for example, it promised to remove cheeseburgers from the menu by 2022.

McDonald’s made changes to its Happy Meal toys a couple of years ago in the wake of backlash from consumers worried about plastic waste generated from the toys.

In 2019, McDonald’s (MCD) started to test out books, board games and plush toys in Happy Meals in the United Kingdom. Starting this year, Happy Meals in the UK and Ireland no longer include toys made from non-recycled or non-renewable types of hard plastic. The company also began to offer books and toys made from paper across the region this year to avoid plastic altogether. And as of February, Happy Meals in France no longer come with plastic toys. The efforts have allowed McDonald’s to reduce the use of virgin plastic, which is made with fossil fuels, by 30% since 2018, the company said. It is now aiming for a 90% reduction by 2025, compared to 2018.
The announcement follows a pledge by Burger King in 2019 to eliminate non-biodegradable plastic toys globally by the end of 2025.

When asked during a press briefing whether the commitments were made in response to consumer backlash including the UK petition, Jenny McColloch, McDonald’s chief sustainability officer, noted that some changes were made prior to 2019.

“We’ve had innovation in our toys for quite some time,” she said, adding that in some cases the company “started introducing some of these more sustainable materials” as early as 2018. “That said, we’re always listening to our customers and our families, and understanding where we can do better,” she added.

McDonald’s also said in the briefing that the transition to new materials was a massive undertaking and that it sells over one billion toys each year. The new toys won’t cost franchisees more than the old ones.

Major companies, including Burger King and McDonald’s, are also responding to customer concerns over plastic waste by testing out reusable packaging in certain markets. McDonald’s set a goal in 2018 to reduce greenhouse gas emissions from its offices and restaurants by 36% between 2015 and 2030.

Read original article here

Subway says August sales were the strongest in 8 years, cites new menu

A Subway Restaurant location in New York, U.S., on Friday, July 2, 2021.

Jeenah Moon | Bloomberg | Getty Images

Subway’s menu overhaul is yielding early success for the sandwich chain.

The company announced Tuesday that August sales for its U.S. restaurants were its strongest since 2013. It’s now projecting it will beat its system-wide sales targets for the year by more than $1 billion.

In mid-July, Subway’s U.S. restaurants began offering nearly a dozen new or improved ingredients, as well as 10 revamped or original sandwiches. The menu changes, which were in the works for more than two years, were a key component of the company’s comeback bid. The chain’s culinary team created new versions of its sandwich bread, upgraded its protein offerings and added new toppings like smashed avocado.

The results released on Tuesday are a sign that the turnaround plan is working and an early victory lap for the company, which doesn’t have to report monthly sales results as a privately owned business.

Subway saw its highest average unit volume per week in eight years during the week that the new menu and upgraded ingredients went nationwide. By August, U.S. restaurant sales rose more than 4% compared with the same time two years ago. The top 25% of Subway’s restaurants saw their sales climb by a third, and the top 75% of its footprint reported an average increase of 14%.

“Our loyal regulars – in addition to many first-time guests – are commenting to our team that they taste a real difference in our new sandwiches and ingredients,” said Subway franchisee David Liseno in a statement.

Subway has struggled to find its footing for years, even before founder Fred DeLuca’s death in 2015. The success of its $5 footlong deal during the 2008 financial crisis fueled massive expansion, helping the chain become the largest in the U.S. by number of units. But new rivals like Chipotle Mexican Grill lured consumers away, and its large footprint led to sales cannibalization among its remaining customers. And as sales slid, ugly fights with franchisees played out in courts and splashed across headlines.

Subway’s parent company, Doctor’s Associates, reported 2020 revenue of $689.1 million, down 28% from 2019′s net sales of $958.9 million, according to franchisee disclosure documents. The sandwich chain has also been steadily shrinking its massive store footprint since 2016. It ended 2020 with 22,201 U.S. locations.

Read original article here